Broadsign Unveils the Next Generation of its OOH Platform Ahead of ISE 2023
Unified user interface (UI), new flexible audience-targeting campaign tools, and expanded static access to help media owners work more efficiently and expand revenue opportunities Montreal, Canada – January 18, 2023 – Broadsign, the leading out-of-home (OOH) technology developer, announced its next-gen OOH platform ahead of Integrated Systems Europe (ISE), held in Barcelona, Spain, January 31-February […]
Broadsign Announces New OOH Platform, Will Show it at ISE 2023
Broadsign announced its next-gen OOH platform ahead of Integrated Systems Europe (ISE), held in Barcelona, Spain, Jan. 31-Feb. 3, 2023. Designed to help OOH media owners enhance business management, operations, and scalability, the reimagined platform includes unified access to existing Broadsign product subscriptions, audience-based campaign targeting, and expanded static signage operations. ISE attendees can preview […]
Brian Dusho, Co-Founder of Broadsign, Dies at 51
Brian Dusho, known in the industry as the co-founder of Broadsign — a DOOH software company — died Dec. 15, 2022. Cause of death is not specified in the obituary. Dusho began his career in digital signage when he moved to Atlanta with his family — quickly rising through the ranks with titles such as […]
Loop Media Offers Digital Signage, DOOH Solutions to Small Companies
With the lifting of pandemic restrictions, there’s been renewed interest in the power of place-based out-of-home advertising and the potential for digital media displayed in stores, gyms, restaurants, office buildings and other businesses. The thing is, while many large companies may have the resources to build their own place-based media networks, they may not have […]
Broadsign and The Media Shop Partner
Broadsign and Australian outdoor media company The Media Shop (TMS) today announced a partnership that aimed at helping TMS’ network of retail signage become bigger. TMS is leveraging the Broadsign Platform to streamline ad sales and manage and distribute content across its expanding display network, including IGNITE, a new collection of 500 screens spanning Coles Express petrol and convenience stores in […]
Broadsign Reach Header Bidder Aims to Help Add Digital Signage to Programmatic Ad Platforms
Broadsign released Broadsign Reach Header Bidder, a solution for Broadsign Reach users that enables media owners to consolidate and manage programmatic bids from multiple third-party supply-side platforms (SSPs). Rather than the current practice of reserving a one-to-one slot for each SSP partner, the solution enables a one-to-many approach that allows media owners to simplify ad operations, maximize […]
Broadsign Appoints Savvas Tombouloglou as Account Executive for EMEA
Broadsign has appointed Savvas Tombouloglou as the account executive for EMEA. Tombouloglou joins Broadsign with more than 20 years of industry expertise, a deep passion for data and creativity and longstanding relationships with key OOH players. Prior to Broadsign, Tombouloglou held high-profile roles at prominent OOH businesses, most recently as director of Creative and Delivery […]
Broadsign Welcomes Michael Maas To Board of Directors
Broadsign announced that AMI Entertainment CEO Michael Maas has joined its board of directors. The appointment comes as Broadsign prepares for a year of significant growth in line with overall OOH industry projections. Maas previously served on the board of directors for the Digital Place-based Advertising Association (DPAA). Maas brings a wealth of knowledge to […]
Broadsign, Gable, SageNet and Seneca Partner for In-store Retail Digital Marketing Platform
Broadsign announced a joint effort with visual solutions company Gable, cybersecurity and digital signage solutions provider SageNet and digital signage hardware developer Seneca to provide an in-store digital marketing platform for multi-brand retailers. The partnership will provide a comprehensive solution for retailers to improve shopper experience and unlock revenue from omnichannel advertisers. Retailers can use the […]
Sightcorp Announces Full Integration of DeepSight Facial Analysis Toolkit With Broadsign Content Management Systems
Broadsign and computer vision firm Sightcorp announced Sightcorp’s DeepSight Toolkit anonymous facial analysis solution is now fully integrated with the Broadsign Control content management system (CMS) and Broadsign Reach supply-side-platform (SSP). The combined technologies make real-time audience data more accessible for publishers to report accurate audience reach numbers and demographics for DOOH (digital out-of-home) campaigns. […]
Pikasso Displays Teams Up With Broadsign Programmatic DOOH Platform
Pikasso and Broadsign announced that they’ve teamed to bring Pikasso’s network of digital-out-of-home (DOOH) displays to the Broadsign Reach programmatic DOOH supply-side-platform (SSP). With Pikasso’s DOOH inventory on-boarded to Reach, which is integrated with more than 30 omnichannel and DOOH demand-side platforms (DSPs), media buyers can now opt to incorporate Pikasso’s roadside, shopping mall and […]
Broadsign OOH Marketing Platform Now Deployed as Part of OUTFRONT OOH Network
OUTFRONT Media Inc. and Broadsign today announced that they’ve teamed up to deploy Broadsign’s out-of-home (OOH) marketing platform as part of OUTFRONT’s OOH network. As the Broadsign Direct inventory and sales management system and Control content management system (CMS) are onboarded for OUTFRONT’s in-car displays, the company will be able to streamline media sales and operations across […]
Broadsign Helps Captivate (and AV Integrators) Get Into Programmatic Digital Signage Advertising in Canada
Captivate and Broadsign announced a collaboration that will expand programmatic access to Captivate’s network of elevator and large format displays in highly-trafficked office buildings via the Broadsign Reach supply-side-platform (SSP). More than 1,800 of Captivate’s displays across Canada have been onboarded and are now available to more than 30 demand-side-platforms (DSPs) globally that are integrated […]
Meaningful Engagement During a Pandemic — a DPAA Video Everywhere Summit Recap
Every year, the DPAA, or Digital Place Based Advertising Association, hosts an event called the Video Everywhere Summit. The event is traditionally held in New York City, positioned as “the largest one-day omnichannel marketing event of the year.” It usually, impressively, includes big household names — last year, it was Adidas, Deloitte, IBM, HP and […]
Broadsign Integrates AdQuick Platform
Broadsign and AdQuick.com have partnered to integrate the AdQuick platform with the Broadsign Reach SSP. The Broadsign AdQuick integration allows media buyers to plan and execute hyper-targeted campaigns efficiently. The collaboration gives buyers access to AdQuick proprietary audience intelligence data and Broadsign’s Reach APIs, which specify the audience per publisher and screen, in a single solution. […]
Broadsign and Place Exchange Combine Creative Assets for Integrated DOOH
Broadsign and Place Exchange announced an integration to enable digital buyers to transact DOOH programmatically as a simple add-on to existing digital media buys. The combined platforms enable DOOH media owners and advertisers, to utilize a single set of digital creative assets that can be easily adapted to suit a variety of digital, mobile and […]
Broadsign Buys Campsite DOOH Programmatic Company
Broadsign today announced that it has acquired Campsite, the Canadian digital out-of-home (DOOH) ad exchange that automates the buying and selling of DOOH inventory (known as programmatic advertising). This news follows the recent announcement that Broadsign acquired Ayuda Media Systems. Both transactions have closed. For DOOH media owners, the combination of Broadsign and Campsite will […]
Broadsign Buys Ayuda
Broadsign announced that it has reached an agreement to acquire Ayuda Media Systems. Both companies are headquartered in Montreal. For out-of-home (OOH) media owners who have an increasingly complex mix of digital and classic inventory/locations, the combination of Broadsign and Ayuda will enable them to streamline business operations across all of their inventory, digital and […]
Starlite Media Takes Its Retail Ad Displays Digital, Ramps Up for Programmatic with Broadsign
Broadsign and OOH advertising service provider Starlite Media are teaming up to transform out-of-home advertising in grocery stores and retail centers. Starlite has begun deploying the complete Broadsign Platform to convert its growing network of 6000 static outdoor ad displays to free-standing digital units and scale quickly with programmatic capabilities. Spread throughout prime in-person transaction […]
BroadSign Launches Significant Update in Core v. 11.1
You can economically extend the useful life of your existing BroadSign deployments or lower the cost of future hardware purchases. New features of the Core v11.1 Update include: Enhanced Playback: Chromium and HTML5 Support: BroadSign Core v11.1.0 supports Chromium v51 and HTML5 content. Use transitions in HTML displays. If HTML errors occur, BroadSign Player automatically […]
BroadSign Partners With TINT to Add Social Media Integration
BroadSign has partnered with TINT to make its social media marketing platform readily available to Digital Out-of-Home (DOOH) media owners. TINT’s platform allows marketers and advertisers to source real content from local communities, which increases engagement and drives conversions through dynamic social platforms and layouts. DOOH media owners using BroadSign’s automated CMS will be able […]
BroadSign Mobile Used by Xprnc Media to Bridge DOOH With Smartphones in Retail
BroadSign has deployed its BroadSign Mobile product across the Xprnc Media LLC digital out-of-home network in retail locations. Xprnc Media provides ad-based DOOH to top media retailers and plans to grow to 300 locations in the next two years. Reaching over 300,000 consumers monthly, the network selected BroadSign’s software platform for its depth, scalability and […]
BroadSign and Key Systems Partner
BroadSign International, LLC and Key Systems Out of Home Software Ltd, have announced the integration of their platforms following the announcement of Primesight’s conversion to BroadSign. United, the two systems allow network operators to easily manage their digital screens and static signs. BroadSign’s cloud-based software for digital out-of-home is the leading solution of its kind […]
BroadSign Upgrades BroadSign Administrator with New User Interface
For the first time since entering the market in 2004, BroadSign has redesigned its BroadSign Administrator user interface to deliver a modern and intuitive user experience to global enterprise customers. The upgrade is available at no charge as part of BroadSign’s cloud-based model. Schedulers are now provided with a more visually appealing and user-friendly experience […]
BroadSign Intros Xpress Pro Media Player
The new BroadSign Xpress Pro is a media player that uses quad-core Intel processor and the Windows Embedded 8.1 Industry Pro operating system and includes 2 GB RAM and 32 GB of storage. The Android-based BroadSign Xpress is something they are claiming to be a “smart player” compared to basic media players that simply follow […]
BroadSign is in the Toilet
The first and only provider of digital signage in washrooms across the United Kingdom, Captive Media Ltd, has converted its network to BroadSign International, LLC’s cloud-based software platform. After deploying 60 screens in London in 2014, another 160 will be installed in major regional cities over the next few months, contributing toward an expansion goal […]
BroadSign Partners with BlueFox
BroadSign and French company BlueFox have partnered — the deal will allow all BroadSign players to leverage the BlueFox rights-cleared premium content for digital signage globally. BlueFox, very well known in the EMEA, has content offerings in 17 languages and high-profile clients such as JCDecaux, Clear Channel, Citibank, Carrefour, Intermarché, Areva and Orange. BroadSign Creator, […]
BroadSign Integrates with Quividi’s Automated Audience Measurement System
BroadSign announced that an upcoming upgrade to its cloud-based digital signage software, BroadSign X 10.3, which includes integration with Quividi’s audience measurement platform. Quividi is apparently the most deployed measurement solution in the digital signage market. The integration with Quividi will allow for the collection of audience counts and the inclusion of these impressions into […]
BroadSign is Sold
BroadSign International announced today it has been acquired by JedFam Group, LLC (“JedFam”) almost three months after it filed for protection under Chapter 11 of the United States Bankruptcy Code in Delaware. The Bankruptcy Court recently approved a sale of BSI’s assets to JedFam, and BSI will emerge from bankruptcy as BroadSign International, LLC. Brian […]
