Every year, the DPAA, or Digital Place Based Advertising Association, hosts an event called the Video Everywhere Summit. The event is traditionally held in New York City, positioned as “the largest one-day omnichannel marketing event of the year.” It usually, impressively, includes big household names — last year, it was Adidas, Deloitte, IBM, HP and […]
Broadsign and AdQuick.com have partnered to integrate the AdQuick platform with the Broadsign Reach SSP. The Broadsign AdQuick integration allows media buyers to plan and execute hyper-targeted campaigns efficiently. The collaboration gives buyers access to AdQuick proprietary audience intelligence data and Broadsign’s Reach APIs, which specify the audience per publisher and screen, in a single solution. […]
Broadsign and Place Exchange announced an integration to enable digital buyers to transact DOOH programmatically as a simple add-on to existing digital media buys. The combined platforms enable DOOH media owners and advertisers, to utilize a single set of digital creative assets that can be easily adapted to suit a variety of digital, mobile and […]
Broadsign today announced that it has acquired Campsite, the Canadian digital out-of-home (DOOH) ad exchange that automates the buying and selling of DOOH inventory (known as programmatic advertising). This news follows the recent announcement that Broadsign acquired Ayuda Media Systems. Both transactions have closed. For DOOH media owners, the combination of Broadsign and Campsite will […]
Broadsign announced that it has reached an agreement to acquire Ayuda Media Systems. Both companies are headquartered in Montreal. For out-of-home (OOH) media owners who have an increasingly complex mix of digital and classic inventory/locations, the combination of Broadsign and Ayuda will enable them to streamline business operations across all of their inventory, digital and […]
Broadsign and OOH advertising service provider Starlite Media are teaming up to transform out-of-home advertising in grocery stores and retail centers. Starlite has begun deploying the complete Broadsign Platform to convert its growing network of 6000 static outdoor ad displays to free-standing digital units and scale quickly with programmatic capabilities. Spread throughout prime in-person transaction […]
You can economically extend the useful life of your existing BroadSign deployments or lower the cost of future hardware purchases. New features of the Core v11.1 Update include: Enhanced Playback: Chromium and HTML5 Support: BroadSign Core v11.1.0 supports Chromium v51 and HTML5 content. Use transitions in HTML displays. If HTML errors occur, BroadSign Player automatically […]
BroadSign has partnered with TINT to make its social media marketing platform readily available to Digital Out-of-Home (DOOH) media owners. TINT’s platform allows marketers and advertisers to source real content from local communities, which increases engagement and drives conversions through dynamic social platforms and layouts. DOOH media owners using BroadSign’s automated CMS will be able […]
BroadSign has deployed its BroadSign Mobile product across the Xprnc Media LLC digital out-of-home network in retail locations. Xprnc Media provides ad-based DOOH to top media retailers and plans to grow to 300 locations in the next two years. Reaching over 300,000 consumers monthly, the network selected BroadSign’s software platform for its depth, scalability and […]
BroadSign International, LLC and Key Systems Out of Home Software Ltd, have announced the integration of their platforms following the announcement of Primesight’s conversion to BroadSign. United, the two systems allow network operators to easily manage their digital screens and static signs. BroadSign’s cloud-based software for digital out-of-home is the leading solution of its kind […]
For the first time since entering the market in 2004, BroadSign has redesigned its BroadSign Administrator user interface to deliver a modern and intuitive user experience to global enterprise customers. The upgrade is available at no charge as part of BroadSign’s cloud-based model. Schedulers are now provided with a more visually appealing and user-friendly experience […]
The new BroadSign Xpress Pro is a media player that uses quad-core Intel processor and the Windows Embedded 8.1 Industry Pro operating system and includes 2 GB RAM and 32 GB of storage. The Android-based BroadSign Xpress is something they are claiming to be a “smart player” compared to basic media players that simply follow […]
The first and only provider of digital signage in washrooms across the United Kingdom, Captive Media Ltd, has converted its network to BroadSign International, LLC’s cloud-based software platform. After deploying 60 screens in London in 2014, another 160 will be installed in major regional cities over the next few months, contributing toward an expansion goal […]
BroadSign and French company BlueFox have partnered — the deal will allow all BroadSign players to leverage the BlueFox rights-cleared premium content for digital signage globally. BlueFox, very well known in the EMEA, has content offerings in 17 languages and high-profile clients such as JCDecaux, Clear Channel, Citibank, Carrefour, Intermarché, Areva and Orange. BroadSign Creator, […]
BroadSign announced that an upcoming upgrade to its cloud-based digital signage software, BroadSign X 10.3, which includes integration with Quividi’s audience measurement platform. Quividi is apparently the most deployed measurement solution in the digital signage market. The integration with Quividi will allow for the collection of audience counts and the inclusion of these impressions into […]
BroadSign International announced today it has been acquired by JedFam Group, LLC (“JedFam”) almost three months after it filed for protection under Chapter 11 of the United States Bankruptcy Code in Delaware. The Bankruptcy Court recently approved a sale of BSI’s assets to JedFam, and BSI will emerge from bankruptcy as BroadSign International, LLC. Brian […]
BroadSign announced the company upgraded its network management software to include reporting how many times each ad was played on each screen. Proof of Performance Reports will then compare achieved exposures against the planned ones, so advertisers will not be billed for the ads not delivered due to a technical problem. The new software version […]