Broadsign has announced Broadsign In-Advance, a new platform capability designed to break down longstanding accessibility barriers in out-of-home (OOH) advertising. The feature enables automated in-advance digital OOH (DOOH) transactions, with support for static OOH transactions expected in a future update. Programmatic media buyers can now use Broadsign In-Advance to secure guaranteed DOOH campaigns months in […]

Broadsign and Scope3 have announced a partnership aimed at improving the accuracy and depth of carbon modeling for digital-out-of-home (DOOH) campaigns. As brands increasingly seek to reduce carbon emissions across their operations, including marketing, the collaboration expands the availability of detailed emissions data for DOOH inventory worldwide. As a result, agencies and brands using Scope3’s […]

New feature sets the stage for more automated, programmatic OOH creative approval workflows; accelerates campaign turnaround, enabling media owners to access untapped revenue MONTREAL, Feb 5, 2025 – Live from its annual customer summit, Broadsign Connect, in Barcelona, Spain, Broadsign today unveiled a preview of an artificial intelligence (AI) powered creative categorization and approval feature […]

MONTREAL, Feb 5, 2025 – Live from its annual customer summit, Broadsign Connect, in Barcelona, Spain, Broadsign today unveiled a preview of an artificial intelligence (AI) powered creative categorization and approval feature coming to its out-of-home (OOH) advertising platform this spring. A first-of-its-kind development for the OOH industry, the Broadsign AI Assistant is a patent-pending […]

Broadsign, developer of the leading out-of-home (OOH) advertising platform, today announced that it has acquired Netherlands-based digital OOH (DOOH) ad tech provider OutMoove. The transaction, which includes OutMoove’s business and DOOH demand-side platform (DSP) technology, will enable OutMoove to focus on scaling its unique OOH specialist agency workflows and support globally, while giving Broadsign access […]

StackAdapt and Broadsign today debuted a new auction package for their ad tech integration that makes it simpler for StackAdapt’s media buyers in the US to plan and execute political programmatic digital out-of-home (pDOOH) campaigns across the region. Accessible via the StackAdapt multi-channel demand-side platform (DSP), the new offering launches at the start of an […]

Zitcha and Broadsign have teamed up to integrate the Broadsign out-of-home (OOH) advertising platform with Zitcha’s retail media platform. The collaboration empowers retailers to maximise and monetise in-store digital display networks and enables advertising partners to easily view and book available in-store inventory and review campaign performance alongside the retailer’s other media channels. With the […]

LG Business Solutions USA has unveiled a new digital signage display for public electric vehicle (EV) charging stations, an integrated solution that is expected to help maximize return on investment for installations at hotels, stadiums, shopping malls and more. Pairing 55-inch high-brightness LG digital displays with the powerful Broadsign out-of-home (OOH) advertising platform. The most […]

Broadsign today launched its new Static Campaigns module, which makes it easy for media owners to manage static and digital inventory and workflows in tandem from the Broadsign Platform. The new module is available today and helps media owners get static campaigns out the door faster. An end-to-end solution, it “advances operational efficiency and visibility into […]

Broadsign announced the general availability of the Broadsign Ad Server. Part of the Broadsign OOH advertising platform, the new technology gives OOH media owners access to modern tools for selling, improved targeting capabilities and advanced reporting in direct, one-to-one selling environments. It releases as more digital and omnichannel buyers have entered the OOH advertising ecosystem, […]

Broadsign and Numbat GmbH announced that Numbat has selected the Broadsign digital-out-of-home (DOOH) advertising platform to build, power and scale advertising capabilities for its growing network of sustainable, high-power electric vehicle (EV) charging stations. As Numbat rolls out 600 stations throughout 2023, each equipped with two advertising displays, the company is leveraging the Broadsign Platform to manage […]

Leading out-of-home (OOH) advertising technology developers Vistar Media and Broadsign today announced a mutual integration to their respective mediation layers. Enabling an open, fair play auction regardless of which firm’s mediation layer is used, the collaboration lowers the operational burden for media owners while facilitating easier advertiser access to OOH inventory. For media owners using […]

Vistar Media and Broadsign announce a mutual integration to their respective mediation layers. Enabling an open, fair-play auction regardless of which firm’s mediation layer is used, the collaboration lowers the operational burden for media owners while facilitating easier advertiser access to OOH inventory. For media owners using or planning to use both companies’ SSPs, the […]

Owning and managing digital display advertising networks just got a lot simpler thanks to the system-on-chip (SoC) technology collaboration between LG Business Solutions USA and out-of-home (OOH) advertising technology maker Broadsign. Owners of LG webOS-enabled digital signage displays can now use “Broadsign for SoC” to activate intelligent OOH advertising and content management capabilities across their […]

Unified user interface (UI), new flexible audience-targeting campaign tools, and expanded static access to help media owners work more efficiently and expand revenue opportunities Montreal, Canada – January 18, 2023 – Broadsign, the leading out-of-home (OOH) technology developer, announced its next-gen OOH platform ahead of Integrated Systems Europe (ISE), held in Barcelona, Spain, January 31-February […]

Broadsign announced its next-gen OOH platform ahead of Integrated Systems Europe (ISE), held in Barcelona, Spain, Jan. 31-Feb. 3, 2023. Designed to help OOH media owners enhance business management, operations, and scalability, the reimagined platform includes unified access to existing Broadsign product subscriptions, audience-based campaign targeting, and expanded static signage operations. ISE attendees can preview […]

Brian Dusho, known in the industry as the co-founder of Broadsign — a DOOH software company — died Dec. 15, 2022. Cause of death is not specified in the obituary. Dusho began his career in digital signage when he moved to Atlanta with his family — quickly rising through the ranks with titles such as […]

With the lifting of pandemic restrictions, there’s been renewed interest in the power of place-based out-of-home advertising and the potential for digital media displayed in stores, gyms, restaurants, office buildings and other businesses. The thing is, while many large companies may have the resources to build their own place-based media networks, they may not have […]

Broadsign and Australian outdoor media company The Media Shop (TMS) today announced a partnership that aimed at helping TMS’ network of retail signage become bigger. TMS is leveraging the Broadsign Platform to streamline ad sales and manage and distribute content across its expanding display network, including IGNITE, a new collection of 500 screens spanning Coles Express petrol and convenience stores in […]

Broadsign released Broadsign Reach Header Bidder, a solution for Broadsign Reach users that enables media owners to consolidate and manage programmatic bids from multiple third-party supply-side platforms (SSPs). Rather than the current practice of reserving a one-to-one slot for each SSP partner, the solution enables a one-to-many approach that allows media owners to simplify ad operations, maximize […]

Broadsign has appointed Savvas Tombouloglou as the account executive for EMEA. Tombouloglou joins Broadsign with more than 20 years of industry expertise, a deep passion for data and creativity and longstanding relationships with key OOH players. Prior to Broadsign, Tombouloglou held high-profile roles at prominent OOH businesses, most recently as director of Creative and Delivery […]

Broadsign announced that AMI Entertainment CEO Michael Maas has joined its board of directors. The appointment comes as Broadsign prepares for a year of significant growth in line with overall OOH industry projections. Maas previously served on the board of directors for the Digital Place-based Advertising Association (DPAA). Maas brings a wealth of knowledge to […]

Broadsign announced a joint effort with visual solutions company Gable, cybersecurity and digital signage solutions provider SageNet and digital signage hardware developer Seneca to provide an in-store digital marketing platform for multi-brand retailers. The partnership will provide a comprehensive solution for retailers to improve shopper experience and unlock revenue from omnichannel advertisers.  Retailers can use the […]

Broadsign and computer vision firm Sightcorp announced Sightcorp’s DeepSight Toolkit anonymous facial analysis solution is now fully integrated with the Broadsign Control content management system (CMS) and Broadsign Reach supply-side-platform (SSP). The combined technologies make real-time audience data more accessible for publishers to report accurate audience reach numbers and demographics for DOOH (digital out-of-home) campaigns. […]

Pikasso and Broadsign announced that they’ve teamed to bring Pikasso’s network of digital-out-of-home (DOOH) displays to the Broadsign Reach programmatic DOOH supply-side-platform (SSP). With Pikasso’s DOOH inventory on-boarded to Reach, which is integrated with more than 30 omnichannel and DOOH demand-side platforms (DSPs), media buyers can now opt to incorporate Pikasso’s roadside, shopping mall and […]

OUTFRONT Media Inc. and Broadsign today announced that they’ve teamed up to deploy Broadsign’s out-of-home (OOH) marketing platform as part of OUTFRONT’s OOH network. As the Broadsign Direct inventory and sales management system and Control content management system (CMS) are onboarded for OUTFRONT’s in-car displays, the company will be able to streamline media sales and operations across […]

Captivate and Broadsign announced a collaboration that will expand programmatic access to Captivate’s network of elevator and large format displays in highly-trafficked office buildings via the Broadsign Reach supply-side-platform (SSP). More than 1,800 of Captivate’s displays across Canada have been onboarded and are now available to more than 30 demand-side-platforms (DSPs) globally that are integrated […]

Every year, the DPAA, or Digital Place Based Advertising Association, hosts an event called the Video Everywhere Summit. The event is traditionally held in New York City, positioned as “the largest one-day omnichannel marketing event of the year.” It usually, impressively, includes big household names — last year, it was Adidas, Deloitte, IBM, HP and […]

Broadsign and AdQuick.com have partnered to integrate the AdQuick platform with the Broadsign Reach SSP. The Broadsign AdQuick integration allows media buyers to plan and execute hyper-targeted campaigns efficiently. The collaboration gives buyers access to AdQuick proprietary audience intelligence data and Broadsign’s Reach APIs, which specify the audience per publisher and screen, in a single solution. […]

Broadsign and Place Exchange announced an integration to enable digital buyers to transact DOOH programmatically as a simple add-on to existing digital media buys. The combined platforms enable DOOH media owners and advertisers, to utilize a single set of digital creative assets that can be easily adapted to suit a variety of digital, mobile and […]

Broadsign today announced that it has acquired Campsite, the Canadian digital out-of-home (DOOH) ad exchange that automates the buying and selling of DOOH inventory (known as programmatic advertising). This news follows the recent announcement that Broadsign acquired Ayuda Media Systems. Both transactions have closed. For DOOH media owners, the combination of Broadsign and Campsite will […]

Broadsign announced that it has reached an agreement to acquire Ayuda Media Systems. Both companies are headquartered in Montreal. For out-of-home (OOH) media owners who have an increasingly complex mix of digital and classic inventory/locations, the combination of Broadsign and Ayuda will enable them to streamline business operations across all of their inventory, digital and […]