Broadsign and The Media Shop Partner
Broadsign and Australian outdoor media company The Media Shop (TMS) today announced a partnership that aimed at helping TMS’ network of retail signage become bigger. TMS is leveraging the Broadsign Platform to streamline ad sales and manage and distribute content across its expanding display network, including IGNITE, a new collection of 500 screens spanning Coles Express petrol and convenience stores in six capital cities.
Major brands, including Commonwealth Bank of Australia, Bunnings, and OfficeWorks, among others, have already activated campaigns on IGNITE screens to reach audiences with hyperlocal, contextually relevant ads. As advertiser interest in retail media continues to rise, the Broadsign Platform will provide TMS with the flexibility, scalability, and programmatic capabilities to expand its network to support the demand.
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