Broadsign Welcomes Michael Maas To Board of Directors

Broadsign Michael MaasBroadsign announced that AMI Entertainment CEO Michael Maas has joined its board of directors. The appointment comes as Broadsign prepares for a year of significant growth in line with overall OOH industry projections.

Maas previously served on the board of directors for the Digital Place-based Advertising Association (DPAA). Maas brings a wealth of knowledge to Broadsign with experience spanning advanced computing, mergers and acquisitions, marketing and communications and OOH advertising via AMI’s global network of OOH inventory spanning 30,000 locations. Previously, Maas has held senior leadership roles at Microsoft and IBM, consulted for technology firms and been CEO at gaming companies in both the U.S and U.K. He holds a bachelor’s in electrical engineering from the University of Notre Dame and a master’s degree from Harvard Business School.

“I’ve known Mike for years and always admired his ability to steer companies in the right direction before they even realize it’s where they should be heading,” said Burr Smith, CEO and chairman of the board, Broadsign. “He’s a strategic player whose input and expertise in OOH will help drive us to a more prosperous future. Maas is incredibly well-versed in the OOH industry and its programmatic maturation and brings a unique perspective to the team that will challenge us to think differently. We’re thrilled to welcome such an incredible asset to the board.”

“I’m a huge believer in the power of out-of-home advertising,” said Maas. “Through continued programmatic transformation and technical innovation, it’s a force that I expect will only grow stronger and be more relevant in today’s changing world. Broadsign has an enormous role to play in that narrative, as it’s quickly becoming the glue that holds all the major players and technologies in the OOH industry together. Burr and team have built a world-class company, and I am honored to join them to help chart future success.”