Broadsign Integrates AdQuick Platform
Broadsign and AdQuick.com have partnered to integrate the AdQuick platform with the Broadsign Reach SSP. The Broadsign AdQuick integration allows media buyers to plan and execute hyper-targeted campaigns efficiently. The collaboration gives buyers access to AdQuick proprietary audience intelligence data and Broadsign’s Reach APIs, which specify the audience per publisher and screen, in a single solution.
The integration supports programmatic private marketplace buying and open real-time bidding (RTB), enabling campaign budget spending only when the desired audience criteria are met. AdQuick customers can also tap into triggers that respond to the weather, traffic and other conditions to launch even more contextual campaigns to maximize ROI.
Together, the platforms give media buyers access to Broadsign’s inventory of digital billboards and screens spanning four continents. The AdQuick software, powered by machine learning algorithms, enables buyers to create custom packages of screens, spanning multiple regions and publishers, for buyers to easily categorize and book their preferred DOOH inventory.
AdQuick focuses on performance-based OOH. It provides media buyers with strategies and tools to run effective campaigns across static OOH, direct DOOH and programmatic DOOH. The platform also offers extensive post-campaign analytics for buyers to truly understand the impact of their campaign.