Broadsign today announced that it has acquired Campsite, the Canadian digital out-of-home (DOOH) ad exchange that automates the buying and selling of DOOH inventory (known as programmatic advertising). This news follows the recent announcement that Broadsign acquired Ayuda Media Systems. Both transactions have closed.

For DOOH media owners, the combination of Broadsign and Campsite will further automate the buying and selling of media inventory making it easier for agencies and media buyers to find, plan and book DOOH advertising campaigns. According to eMarketer, programmatic buying represented more than 80 percent of US digital media transactions in 2018, highlighting the need to modernize buying in the $40 billion global out-of-home industry to drive future growth.

Campsite, founded in 2016, has partnerships with many of Canada’s major digital out-of-home companies and agencies, among them Pattison Outdoor, Captivate, IDS Canada and Astral.

For out-of-home (OOH) media owners who have an increasingly complex mix of digital and classic inventory, the combined power of Broadsign and Ayuda will enable them to streamline business operations across all of their inventory. The Campsite acquisition complements Broadsign and Ayuda’s offerings by further building on Broadsign’s existing programmatic foundation and making it easier for media owners and buyers to conduct business. All three companies are headquartered in Montreal. Future acquisitions will play an important role in Broadsign’s strategic plans, complementing organic growth and further enhancing its position as the market leader in OOH/digital signage software.

Of course, Broadsign is here and Campsite is here.