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Broadsign Introduces Static Campaigns Module to Streamline Classic OOH Workflows

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Broadsign today launched its new Static Campaigns module, which makes it easy for media owners to manage static and digital inventory and workflows in tandem from the Broadsign Platform.

The new module is available today and helps media owners get static campaigns out the door faster. An end-to-end solution, it “advances operational efficiency and visibility into static and digital campaign progress, providing a single hub from which both types of campaigns can be managed and delivered.”

Key highlights include:

Real-time inventory availability for faster deal closings

To help media owners avoid these bottlenecks, Broadsign Static Campaigns makes all inventory viewable to the entire team in real-time, and sales teams can input customer campaign criteria into the module and apply filters to instantly view available, relevant inventory. It eliminates the risk of overbooking and ensures deals can be finalized more efficiently.

Unified workflows for improved operational efficiency

Broadsign Static Campaigns lets users onboard an entire team to the module and customize access. Every department is working from the same campaign requirement, timeline, and budget information, reducing the potential for errors and freeing up more time to focus on timely campaign delivery. Moreover, access to centralized information, sales, and operations teams provides a better understanding of activity through dashboards, exportable lists and reports.

Faster campaign deployment with a more streamlined design process

The Broadsign Static Campaigns module reduces back and forth. For bill posters on the move, users can set up notifications when action must be taken through the Broadsign Post mobile app, available on both the Google Play and iOS App Store. Bill posters receive work orders for billboard posting and maintenance tasks and can even upload a picture of the finished product, allowing media owners to guarantee when and where a customer’s ad ran. Clear visibility into posting status lets media owners provide real-time updates to the customer, which translates to more efficient campaign deployments.

Insightful reporting and analytics tools for making data-driven decisions

Centralizing data in one virtual space, Broadsign’s Static Campaigns gives users a clearer picture of business performance, including what’s working well and areas for improvement. Reports can be tailored to be broad or granular, with insights down to the performance of an individual face. Robust analytic tools reduce manual calculations for custom reports and provide critical insights required to make confident decisions. All reports are easily shareable with internal and external stakeholders.

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