Broadsign and Place Exchange announced an integration to enable digital buyers to transact DOOH programmatically as a simple add-on to existing digital media buys. The combined platforms enable DOOH media owners and advertisers, to utilize a single set of digital creative assets that can be easily adapted to suit a variety of digital, mobile and DOOH destinations.

Lightbox OOH Video Network (formerly Adspace) which owns and operates 4500 video screens with sound throughout premium retail centers is one of the first media owners to leverage the integration between Place Exchange and Broadsign on the integration. The company has already benefited by tapping into previously unavailable digital campaigns for a number of consumer brands. “For Lightbox, the Place Exchange and Broadsign Reach integration further enables access to digital campaigns and incremental revenue streams. It makes it very easy for digital marketing teams to discover, and buy DOOH media alongside other channels,” said Peter Krieger, president and chief operating officer, Lightbox.

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