LG Business Solutions USA and Broadsign Combine Forces for Digital Signage Displays for Public EV Charging Stations


LG Business Solutions USA has unveiled a new digital signage display for public electric vehicle (EV) charging stations, an integrated solution that is expected to help maximize return on investment for installations at hotels, stadiums, shopping malls and more. Pairing 55-inch high-brightness LG digital displays with the powerful Broadsign out-of-home (OOH) advertising platform.

The most significant special features of the EV charging kiosk in the LG InfoComm booth are the dual-sided 55-inch displays with the integration of the Broadsign platform. This powerful technology combination empowers owners to sell and display third-party advertisements through Broadsign’s programmatic advertising platform. The Broadsign Platform enables media sellers to access global media buyers through a network of more than 35 integrated advertising buying platforms, including The TradeDesk, Google DV360 and Yahoo.

The new LG display solution is leveraged in ChargeCast and ChargEview, the first in a series of EV charger innovations arising from multi-party collaborations with North American kiosk enclosure manufacturers LSI and Melitron and charge point operators EV Range and SWTCH. ChargeCast, the dual-display model being demonstrated at InfoComm, is specified for the U.S. market and incorporates elements from LG, Broadsign, LSI and EV Range. LG is also partnering with Melitron, SWTCH, and Broadsign for ChargEView, a U.S. and Canadian market-based EV charging DOOH platform.

The kiosk designs reflect direct consumer input, including a taller-than-average height, larger digital display, and a thinner profile that enables simple placement and installation. Customers can choose single or dual-vehicle charger options, with single or dual-sided displays, depending on their needs.

Optimized for EV charging station applications, the rugged 55-inch LG display (model 55XE4F) is a brilliant screen designed for outdoor use including in direct sunlight. It features 4,000 nits of brightness, a slim profile, robust IP56 protection from the elements, technology that enables full visibility with polarized sunglasses and a screen made with impact-resistant protective glass.

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As public programs and municipalities increasingly direct funds to promote private construction of EV infrastructure, buyers may be able to subsidize their initial costs, reducing recoup periods and delivering even greater ROI thanks to the LG digital signage and Broadsign advertising solution. This technology to help grow a robust EV charging station market complements other LG green energy initiatives and supports the company’s commitment to environmental sustainability.