BroadSign has deployed its BroadSign Mobile product across the Xprnc Media LLC digital out-of-home network in retail locations.
Xprnc Media provides ad-based DOOH to top media retailers and plans to grow to 300 locations in the next two years. Reaching over 300,000 consumers monthly, the network selected BroadSign’s software platform for its depth, scalability and API, and believes BroadSign Mobile has opened the door to lasting communication with consumers once they have left the store.
Viewers are driven to the mobile experience through digital signage ads using QR codes and NFC tags. By interacting with the mobile menu, consumers can access product details, special offers, discounts, streaming media and any URL desired by the advertiser.
Given that shoppers browse in-store from 15 to 30 minutes per visit, Xprnc Media’s 55” plasma displays run five-minute loops with 15-second slots. Half of the content is dedicated to advertising, while 20% of screen time is used for custom messaging by local managers through BroadSign Creator.
Other time in the loop enables the network’s audience to benefit from “mobile listening stations” and “exclusive concert screenings”, where concerts from artists like The Rolling Stones and Aerosmith are broadcast to all locations at 7 pm on Friday nights.