Owning and managing digital display advertising networks just got a lot simpler thanks to the system-on-chip (SoC) technology collaboration between LG Business Solutions USA and out-of-home (OOH) advertising technology maker Broadsign. Owners of LG webOS-enabled digital signage displays can now use “Broadsign for SoC” to activate intelligent OOH advertising and content management capabilities across their screens, introducing new revenue opportunities.

LG is one of the first manufacturers to integrate support for Broadsign for SoC into their commercial displays, and both companies cited increased interest in retail and public venue advertising as a driver for their collaboration. Broadsign Director of Product Marketing Sabrina Allard noted that the SoC solution for webOS is making it easier for businesses to uncover new revenue streams, even on existing LG digital displays.

Broadsign for SoC supporting webOS includes built-in advertising capabilities and enables streamlined campaign management across mixed-screen networks. Setup is as simple as downloading the Broadsign for SoC player solution onto a smart screen and registering it in the Broadsign OOH marketing platform. The SoC player then polls the Broadsign servers and downloads ad content to play on its connected display. Once registered, the SoC player can report incidents and proof-of-play statistics back to Broadsign servers.

The Broadsign SoC solution for webOS is the result of multiple years of development to bring the power and simplicity of Broadsign’s platform to LG displays. With it, buyers can now access all-in-one solutions that require virtually no maintenance or extra installation considerations.

Broadsign empowers digital signage network operators with advanced content management tools for managing campaigns, ad approval and programmatic revenue generation. There is a subscription fee to access the Broadsign OOH marketing platform, and Broadsign collects a technology fee from each media purchase conducted in the Broadsign OOH marketing platform.

All the details are here: https://broadsign.com/system-on-chip