Joel Rollins

Joel Rollins

rAVe Rental [and Staging] contributor Joel R. Rollins is the founder of Steamroller Digital and is well known throughout the professional AV industry for his contributions to industry training and his extensive background in AV rental, staging and installation. Joel can be reached at joelrollins@mac.com.

Holograms they AIN’T

Okay, folks, I love 3D projection. I think that no matter how you slice it, it’s exciting and gee-whiz. I’ve been a devotee for years, staging it and experimenting with 3D and its big cousin, VR. And I think it’s great that companies are promoting it and that stagers are doing press releases about the […]

Read more

Hey, You – Get off of my Cloud

Rarely have I come across a technical situation where I felt that Mick Jagger had expressed the best advice, but there it is. This week, after my last posts, I had several inquiries from people over how I thought the widespread use of “cloud-based computing” would change things for us – and what changes WE should make […]

Read more

Head in the Clouds

OK, as a followup to my last post, about why those of us who are pure-tech open-source weenies won’t stop Apple’s domination of the tablet industry, lets talk about its other side: “Cloud-Based Computing”. First, “Cloud Computing” Is NOT a new idea – the idea that resources, applications, and data reside on a remote computer system and […]

Read more

Ya Gotta Buy In Sometime…

After a number of my recent columns, people have written in, especially about two items: tablet computers and cloud-based services. Because there have been quite a number of you, I’ve decided to answer here and point you to the blog. First, with regard to tablets: Stop looking at processors, memory, and physical configurations, and PLEASE […]

Read more

Pay It Forward

In the last few weeks, our industry has seen the passing of many of its leading figures – people who were important in the building of AV as an INDUSTRY, rather than just as a niche business. People like Kevin Collins, Barry Halligan, and now the legendary Fred Dixon, to name a few. These people influenced […]

Read more

268 channels, one story

Has anybody else noticed that, with “narrowcasting” the norm, it is still nearly impossible to get anything but the nuclear accident and tsunami in Japan covered by any of the major news outlets? Last I knew, our economy was in a precipitous place, there was a civil war raging in Libya, people were still starving […]

Read more

More details about Thunderbolt….

Hi, gang – after last weeks announcements, here’s a pretty good sum-up of Thunderbolt. And for all those of you who wrote in asking, no, Thunderbolt is NOT an Apple-only technology. Apple co-developed it, but Intel is going to be pushing it to ALL developers, and including Thunderbolt on the intel-manufactured motherboard line, so it will be […]

Read more

Thunderbolt!!

Today, Apple and Intel in collaboration introduced the first computer with Thunderbolt ports – the new MacBook Pro. For those who haven’t followed Thunderbolt development, it is a new I/O technology with 10x the maximum speed of USB 2. Thunderbolt runs on a port developed from DisplayPort, and all existing DisplayPort video systems, switchers and interfaces will work on the […]

Read more

Vanishing History… again

Well, yesterday’s post got me a bunch of email saying that it isn’t just video decaying on our shelves, it’s also film. And that’s true – in fact, this year I’ve spent a fair amount of time cleaning and inspecting many reels of 16mm shot by our founder. Some of it is original masters of stuff he […]

Read more

Vanishing History

Just thought I’d post a reminder because of something that happened to me this week. Most of us in the industry have a tape library… show reels from previous shows, staff events, media clients have given us to composite into show reels, etc. Just thought I would remind you all that mag tape is fading […]

Read more

Reality Marches on…

I’ve just read the latest rAVe Pro, with Gary and Bob’s well-written take on the possibilities of the Cisco-Tandberg acquisition. The smiling “we’re all one family now” video was great, as were the encouraging words on the possibility of the commercial AV market having some input on where the 800 lb. gorilla sleeps in the future. Everybody […]

Read more

Hold your CEDIA horses!

I think it’s great that you iPod-toting, Hulu-watching home theater addicts like Gary are all excited about CEDIA. But take the white earbuds out of your ears for a minute and listen, because I’m not as excited. For the Rental and Staging guys out there, much as we love the gadgets, CEDIA is a pain in the ATSC. Every year, following CEDIA, one of […]

Read more