Joel Rollins

Joel Rollins

rAVe Rental [and Staging] contributor Joel R. Rollins is the founder of Steamroller Digital and is well known throughout the professional AV industry for his contributions to industry training and his extensive background in AV rental, staging and installation. Joel can be reached at joelrollins@mac.com.

268 channels, one story

Has anybody else noticed that, with “narrowcasting” the norm, it is still nearly impossible to get anything but the nuclear accident and tsunami in Japan covered by any of the major news outlets? Last I knew, our economy was in a precipitous place, there was a civil war raging in Libya, people were still starving […]

Read more

More details about Thunderbolt….

Hi, gang – after last weeks announcements, here’s a pretty good sum-up of Thunderbolt. And for all those of you who wrote in asking, no, Thunderbolt is NOT an Apple-only technology. Apple co-developed it, but Intel is going to be pushing it to ALL developers, and including Thunderbolt on the intel-manufactured motherboard line, so it will be […]

Read more

Thunderbolt!!

Today, Apple and Intel in collaboration introduced the first computer with Thunderbolt ports – the new MacBook Pro. For those who haven’t followed Thunderbolt development, it is a new I/O technology with 10x the maximum speed of USB 2. Thunderbolt runs on a port developed from DisplayPort, and all existing DisplayPort video systems, switchers and interfaces will work on the […]

Read more

Vanishing History… again

Well, yesterday’s post got me a bunch of email saying that it isn’t just video decaying on our shelves, it’s also film. And that’s true – in fact, this year I’ve spent a fair amount of time cleaning and inspecting many reels of 16mm shot by our founder. Some of it is original masters of stuff he […]

Read more

Vanishing History

Just thought I’d post a reminder because of something that happened to me this week. Most of us in the industry have a tape library… show reels from previous shows, staff events, media clients have given us to composite into show reels, etc. Just thought I would remind you all that mag tape is fading […]

Read more

The Little Things

crewwcall21.jpg

Well, here it is again. Time for “The Show.” InfoComm time. And, as usual for someone in the rental portion of the industry, I go off to “the Show” looking for things a little different than the rest of the industry, a little different from the things the advertising and hype will attempt to direct […]

Read more

Spring Forward

crewwcall2.jpg

Well, the spring we were all waiting for is finally here. The trees are budding, the snow (for those of us who get snow) is melting, and hopefully the rental market is thawing out a little, too. For most of us, it was a pretty cold winter in that regard, and we’ve all been looking […]

Read more

Don’t Cross the Streams

crewwcall2.jpg

In the movie “Ghostbusters, there’s a highly memorable scene where the three “heros” are called upon to remove an “obnoxious little spud” of a poltergeist from a hotel. The three, who are wearing illegal experimental nuclear accelerators, gather at the door of the haunted ballroom, but are stopped by Dr. Egon Spengler (Harold Ramos) with […]

Read more

Downsizing the Dream

crewwcall2.jpg

Yesterday, I sat (like several others on my staff) waiting for Apple’s usual “insanely great” announcement of their latest “breathtaking” portable technology – the iPad. Let me first explain that I’m the starry-eyed type when it comes to portable computing. Gary once pointed out in a seminar (to a lot of laughs at my expense) […]

Read more

Interesting perspective

Here’s an interview from a British meetings and events tradeshow – it gives an interesting (and somewhat devastating) opinion on what the various industry groups have failed to do in defending meeting expenses during a time of cost cutting… JRR Click here for the video

Read more

Reality Marches on…

I’ve just read the latest rAVe Pro, with Gary and Bob’s well-written take on the possibilities of the Cisco-Tandberg acquisition. The smiling “we’re all one family now” video was great, as were the encouraging words on the possibility of the commercial AV market having some input on where the 800 lb. gorilla sleeps in the future. Everybody […]

Read more

Another reality check…

Last week, I had one of those rare moments. One of my employees called me very early and told me Tandberg had been acquired by Cisco. He did it because (and there are lots of witnesses) I’ve been predicting it for about three years, as loudly as I could. I did it because there are […]

Read more

Hold your CEDIA horses!

I think it’s great that you iPod-toting, Hulu-watching home theater addicts like Gary are all excited about CEDIA. But take the white earbuds out of your ears for a minute and listen, because I’m not as excited. For the Rental and Staging guys out there, much as we love the gadgets, CEDIA is a pain in the ATSC. Every year, following CEDIA, one of […]

Read more