Verizon Media Joins DPAA Association

The Digital Place-Based Advertising Association (DPAA) announced Wednesday that Verizon Media has joined the association.

Verizon Media offers an omnichannel digital media platform to help advertisers and media owners plan, buy and scale digital media across screens. The company also offers the industry’s first full-stack digital-out-of-home (DOOH) solution through its demand-side and supply-side platforms.

In conjunction with DPAA’s association membership, Verizon Media’s Iván Markman, chief business officer, will be featured on the DPAA Short Connects video series. In an interview released Wednesday, Markman discusses Verizon Media’s out-of-home business activity and views on what the medium will mean to advertisers as the economy reopens.

Markman said, “Out-of-home has been one of the fastest-growing media channels, and we think its best days are still ahead. Advertisers want to be able to reach consumers across screens wherever they may be, which also includes DOOH placements within grocery stores, pharmacies and patient out-care centers that are all seeing an influx of foot traffic. As stay-at-home orders begin to lift, people once again will be out and about, and out-of-home, with its well-placed screens and programmatic capabilities, is in a solid position to help brands extend their share of voice with consumers.”

Membership in the DPAA community includes admission to quarterly “mini summit” meetings with ad industry and DOOH leaders; access to curated VIP tours and meetings at Consumer Electronics Show (CES) and Cannes Lions; an extensive database of research, best practices and case studies; tools for planning, training and forecasting; social media amplification; publication discounts; an opportunity to participate in media partnerships; insights on software and hardware solutions; further integration into the advertising ecosystem as part of the “Video Everywhere” marketing campaign and conversation; and more. DPAA’s 2020 Video Everywhere Summit, the industry’s one-day media event, is currently set to be held Tuesday, Oct. 13, in New York City.