Verizon Media Joins DPAA Association

The Digital Place-Based Advertising Association (DPAA) announced Wednesday that Verizon Media has joined the association. Verizon Media offers an omnichannel digital media platform to help advertisers and media owners plan, buy and scale digital media across screens. The company also offers the industry’s first full-stack digital-out-of-home (DOOH) solution through its demand-side and supply-side platforms. In […]

Verizon Media Joins DPAA Association

New PSA Initiative, ‘We Are the Countervirus,’ Will Soon Make a Splash on DOOH Screens Across the World

By this time next week, a new ad campaign and PSA initiative, “We Are the Countervirus,” could be running on nearly every major digital out-of-home (DOOH) network — encompassing hundreds of thousands of screens across the world. The Digital Place Based Advertising Association (DPAA), in collaboration with independent ad agency Madwell, launched the brightly branded […]

New PSA Initiative, ‘We Are the Countervirus,’ Will Soon Make a Splash on DOOH Screens Across the World