A DOOH Best Practices Document Finally Exists – rAVe is Proud to Have Helped!

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A comprehensive compilation of best practices for digital out of home (DOOH) media has been published by five leading industry trade groups. DOOH Best Practices is a collaborative joint venture between the Digital Place Based Advertising Association (DPAA), Digital Signage Federation (DSF), Interactive Advertising Bureau (IAB), Geopath and Out of Home Advertising Association of America (OAAA). Half of the project funding was provided […]

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DPAA Adds Another in Starlite Digital

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DPAA announced today that Starlite Digital has joined its membership ranks. Starlite Digital has begun rolling out what will be a national network of intelligent digital video screens strategically located at high traffic outdoor shopping centers, anchored with supermarkets, big box retailers and drug stores. Capitalizing on the close relationships built with these sectors by […]

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Phoenix Vision Joins DPAA

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DPAA announced today that Phoenix Vision has joined its membership ranks. Phoenix Vision is a growing digital out-of-home (DOOH) provider and technology administrator for its Digital Billboard Network (DBN). Phoenix Vision has placed over 380 screen installations and is expected to grow to over 1,000 by the end of 2019. Screens are located on point-of-purchase […]

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DPAA Announces Date and New Venue for 2019 Video Everywhere Summit

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DPAA announced today that its annual Video Everywhere Summit will be held this year on Tues., Oct. 15 at a larger venue, the Sheraton New York Times Square Hotel, to accommodate the anticipated record number of delegates and waiting list of exhibitors. The event will once again be part of New York Digital Signage Week […]

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Enlighten, In-Store Digital Network for Cannabis Industry, Joins DPAA

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DPAA announced today that Enlighten, the first full scale enterprise solution in the cannabis space, has joined its membership ranks. Enlighten’s in-store digital network is active in more than 650 cannabis businesses, including dispensaries, cultivators and producers, head shops, cannabis lounges and medical facilities. Managed by a team with a collective 20 years of experience […]

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DPAA Announces Creation of WE.DOOH Initiative, Women’s Leadership and Empowerment Program for DOOH

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In his opening remarks at his organization’s annual Video Everywhere Summit  DPAA President & CEO Barry Frey announced today the creation of an initiative designed to aid and empower women in the digital out-of-home (DOOH) industry. Called WE.DOOH (Women’s Empowerment for the Digital Out-Of-Home Industry), the initiative will provide a wide range of activities, including personal development programs, educational […]

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DPAA Announces Preliminary Speaker List for 2018 Video Everywhere Summit

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DPAA today unveiled a preliminary list of speakers for its annual Video Everywhere Summit, to be held at the iconic Roosevelt Hotel in New York on Tuesday, October 30 as part of Digital Signage Week (Oct. 29-Nov. 2). The event will bring together more than 900 delegates representing brands, agencies, digital out-of-home (DOOH) networks, ad […]

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Mexico’s Postermedia Joins DPAA

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DPAA announced today that Mexico-based Postermedia has joined its membership ranks. Postermedia is a digital out-of-home company with screens on public roads and street furniture in more than 12 cities across Mexico. The company also installed the first wireless hotspots on buses in the country, and amplifies campaigns with Wi-Fi, Bluetooth, 3D volumetric, augmented reality, […]

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Volta Joins DPAA

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DPAA announced today that San Francisco-based Volta Charging has joined the association. Volta has developed the country’s an electric vehicle (EV) charging network that leverages DOOH for growth. By installing chargers in high-traffic locations in top media markets and partnering with advertisers to sponsor the service, Volta EV chargers are available to both drivers and […]

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MaxTV Media Joins DPAA

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DPAA announced today that Toronto-based MaxTV Media has joined the association. MaxTV is a leader in interactive digital technology with more than 1000 customizable hardware and software installations in residential condominium buildings across Canada. The company’s high-tech, innovative and intuitive platform allows intelligent delivery of relevant video ad messages to a hard-to-reach audience of condominium residents. Erik Kehat, CEO, MaxTV Media, said, “As we grow […]

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HERE Technologies Joins DPAA

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DPAA, the leading global organization for everything digital out-of-home, announced today that HERE Technologies has joined its membership ranks. HERE Technologies is the Open Location Platform company that enables people, enterprises and cities to harness the power of location. The company enhances online advertising performance by enabling more relevant and contextual campaigns with accurate and […]

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MediaMath Joins DPAA

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DPAA announced today that MediaMath has joined its membership ranks. MediaMath delivers products and services that make the digital world better by enabling the delivery of transparent and engaging advertising across all digital touch points. MediaMath is known for its pioneering work around transparency, and for championing the movement to revolutionize traditional marketing by delighting […]

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SNA Displays Joins DPAA

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DPAA announced today that Sansi North America (SNA) Displays has joined its membership ranks. SNA Displays is a leading manufacturer of custom LED display and lighting solutions. The company is one of the largest LED manufacturers in the world, with more than 26 years of LED experience and more than 245 patents across multiple LED technology markets. DPAA is a global, […]

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DPAA to Hold First Canada Summit

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DPAA announced today that it will hold its first-ever Canada Summit – Video Everywhere Canada on May 14 in Toronto. The Summit will be held at Cineplex’s Rec Room, a new state of the art entertainment and conference facility, and will feature an agenda covering important issues and developments in the video everywhere ecosystem, including programmatic, multi-screen engagement, mobile/location data and case studies […]

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iTellio Joins DPAA

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DPAA announced today that iTellio, a digital place-based advertising network, has joined the association. iTellio transforms traditional automated teller machines into interactive advertising platforms, enhancing revenue streams for ATM operators. With a second screen installed on top of the ATM, iTellio is able to engage every consumer that walks into one of their locations. Barry Frey, president and CEO of DPAA, said, […]

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Brand and Agency Thought Leaders, Prominent Journalists and Authors Headline Initial Speaker List for DPAA’s 2017 Video Everywhere Summit

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The Digital Place Based Advertising Association (DPAA) unveiled today its initial roster of speakers for its annual Video Everywhere Summit in New York on November 1. Sharing the stage at the all-day event — part of the annual New York Digital Signage Week (October 30-November 3) — will be thought leaders from leading brands and agencies, along with prominent journalists and […]

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Christie Signals Further Push in to Digital Signage Market

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The Digital Place Based Advertising Association (DPAA) announced today that Allure and its Christie Experiential Network (CEN) have joined its rapidly growing association. A division of Christie Digital Systems USA, Inc., CEN provides leading digital projection and display technologies, including 3D visualization, digital signage, video walls and more. Actively deploying a network of digital signs […]

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A Digital Signage Standard?

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The Digital Place-based Advertising Association (DPAA) is taking action to create an escalating standards scale of digital place-based platform capabilities to help creative agencies and marketers best realize the potential of our medium. “Content producers require an intuitive way to understand the features, formats and APIs available to them on digital place-based networks,” said Daniel […]

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Digital Place-based Media Revenue Growth Rate Exceeds That of Overall U.S. Ad Industry

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The Digital Place-based Advertising Association (DPAA) announced that growth rates for the industry sector remained strong in 2011, exceeding overall U.S. ad industry growth by a more than 17:1 margin. Based on information collected by Miller, Kaplan, Arase from DPAA members and non-members, advertising revenue for the digital place-based sector grew by 14.2 percent in […]

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