DPAA is a global trade marketing association connecting out-of-home media with the advertising community while moving out-of-home (OOH) to digital. The member-based association is a business accelerator that fosters collaboration between agencies and the DOOH community, providing industry-wide research and best practices in mobile integration and programmatic areas, and promoting the effectiveness of DOOH advertising. […]

A quick introduction to my DPAA introduction: I knew a bit about the association before my time in the AV industry; I started working in advertising in New York City in 2013. Seven-ish years in ad agencies later (I worked here, then here, and now here), working mostly in digital media with some print mixed […]

Hello everyone — I am your host for today’s recap of the DPAA Video Everywhere Summit. If you joined us last time, you’ll see that the event, was, in fact, virtual this year. And it was hosted on rAVe’s own LAVNCH platform! Exciting! If you’re not familiar, DPAA is the global trade marketing association that […]

DPAA announced today, the third and final day of its annual Video Everywhere Summit, that Mood Media has joined the association. Mood Media, headquartered in Austin, Texas, is an on-premise and connected media solutions company dedicated to elevating the customer experience. The company provides in-store media solutions that help businesses connect with their customers, enhance […]

DPAA announced at its annual Video Everywhere Summit that National CineMedia (NCM)’s new NCM/DOOH group has joined the association. Colorado-based National CineMedia (NCM) is the largest cinema advertising network in the U.S., with 20,900 movie screens in more than 1,700 theaters across 190 designated market areas (DMAs), including each of the top 50. NCM Digital […]

Every year, the DPAA, or Digital Place Based Advertising Association, hosts an event called the Video Everywhere Summit. The event is traditionally held in New York City, positioned as “the largest one-day omnichannel marketing event of the year.” It usually, impressively, includes big household names — last year, it was Adidas, Deloitte, IBM, HP and […]

DPAA will announce tomorrow at its annual Video Everywhere Summit that it is launching an ad campaign to support digital out-of-home (DOOH) advertising. The campaign breaks tomorrow and was developed by DPAA in conjunction with legendary advertising creative executive Jon Bond and the independent ad agency, Madwell, with sponsorship support from Ubimo, the location intelligence […]

DPAA, the global trade marketing association connecting out-of-home media with the advertising community while moving OOH to digital, has added five speakers to its lineup for the annual global Video Everywhere Summit, which will be held as a livestream production over three days from Oct. 13-15, 11 a.m.-2:30 p.m. EDT each day. This time frame […]

DPAA announced today that UniLED Group has joined the association. Barry Frey, president and CEO, DPAA, said, “UniLED is doing great work in the delivery, verification and transparency of DOOH campaigns, which will help drive the industry forward in the U.K. and beyond. We look forward to working with the UniLED team and introducing them […]

DPAA announced today that its recently created Diversity & Inclusion Advisory Board has taken action on two projects — with the IRTS Foundation and Media for All — to help build pathways to minority representation and success in the OOH industry. The DPAA Advisory Board, launched in June, will provide the OOH industry’s first involvement […]

DPAA — the global trade marketing association connecting out-of-home media with the advertising community — announced Monday that it has created a Diversity and Inclusion Advisory Board. The board’s mandate is to develop programs and recommendations to help out-of-home companies boost minority representation across all executive levels. Barry Frey, DPAA president and CEO, said, “As […]

The Digital Place-Based Advertising Association (DPAA) announced Wednesday that Verizon Media has joined the association. Verizon Media offers an omnichannel digital media platform to help advertisers and media owners plan, buy and scale digital media across screens. The company also offers the industry’s first full-stack digital-out-of-home (DOOH) solution through its demand-side and supply-side platforms. In […]

By this time next week, a new ad campaign and PSA initiative, “We Are the Countervirus,” could be running on nearly every major digital out-of-home (DOOH) network — encompassing hundreds of thousands of screens across the world. The Digital Place Based Advertising Association (DPAA), in collaboration with independent ad agency Madwell, launched the brightly branded […]

DPAA announced Tuesday that the 2020 Video Everywhere Summit would be held Tuesday, Oct. 13, at a new venue: Pier Sixty on Manhattan’s Hudson waterfront. The event will once again be part of New York Digital Signage Week (Oct. 12-16). The event will be attended by more than 900 delegates representing brands, agencies, digital out-of-home, […]

DPAA announced Tuesday that Voilàp Holding has joined the association. Italy-based Voilàp Holding that helps to accelerate, facilitate and support the development of Smart Cities around the world. The company’s Smart City Gate intelligent street furniture incorporates all the services, connectivity and functionalities required within a Smart City (including 5G, rescue, surveillance and more). Smart […]

DPAA announced today that Daktronics has joined its membership ranks. Daktronics, based in Brookings, South Dakota, helps its customers impact their audiences throughout the world with large-format LED video displays, message displays, scoreboards, digital advertising displays, audio systems and control systems in sport, business and transportation applications. The company’s screens include high profile installations in locations such as Piccadilly Circus in London, […]

A new survey of media planners released today by DPAA points to continued revenue growth for digital out-of-home (DOOH) media, citing mobile tie-ins, inclusion in more media planning systems, the availability of attribution studies and programmatic opportunities as keys to garnering larger shares of media budgets. The report is available exclusively to DPAA members. Barry […]

DPAA announced today that AdMetv has joined its membership ranks. AdMetv is a place-based DOOH advertising IoT device solution that lights up “passive” (non-revenue generating) screens to generate ad revenue and gather data from engaged consumers. The company has developed a place-based technology solution, PANDA (Programmatic Advertising Network Delivery Appliance), which enables almost any screen […]

Coming off its very successful first Summit in 2018, DPAA, a global organization for everything digital out-of-home (DOOH), announced today that it will hold its second annual Video Everywhere Canada Summit on May 29 in Toronto. The Summit will again be held at Cineplex’s venue — The Rec Room. This entertainment and conference facility will host […]

A comprehensive compilation of best practices for digital out of home (DOOH) media has been published by five leading industry trade groups. DOOH Best Practices is a collaborative joint venture between the Digital Place Based Advertising Association (DPAA), Digital Signage Federation (DSF), Interactive Advertising Bureau (IAB), Geopath and Out of Home Advertising Association of America (OAAA). Half of the project funding was provided […]

DPAA announced today that Starlite Digital has joined its membership ranks. Starlite Digital has begun rolling out what will be a national network of intelligent digital video screens strategically located at high traffic outdoor shopping centers, anchored with supermarkets, big box retailers and drug stores. Capitalizing on the close relationships built with these sectors by […]

DPAA announced today that Phoenix Vision has joined its membership ranks. Phoenix Vision is a growing digital out-of-home (DOOH) provider and technology administrator for its Digital Billboard Network (DBN). Phoenix Vision has placed over 380 screen installations and is expected to grow to over 1,000 by the end of 2019. Screens are located on point-of-purchase […]

DPAA announced today that its annual Video Everywhere Summit will be held this year on Tues., Oct. 15 at a larger venue, the Sheraton New York Times Square Hotel, to accommodate the anticipated record number of delegates and waiting list of exhibitors. The event will once again be part of New York Digital Signage Week […]

DPAA announced today that Enlighten, the first full scale enterprise solution in the cannabis space, has joined its membership ranks. Enlighten’s in-store digital network is active in more than 650 cannabis businesses, including dispensaries, cultivators and producers, head shops, cannabis lounges and medical facilities. Managed by a team with a collective 20 years of experience […]

In his opening remarks at his organization’s annual Video Everywhere Summit  DPAA President & CEO Barry Frey announced today the creation of an initiative designed to aid and empower women in the digital out-of-home (DOOH) industry. Called WE.DOOH (Women’s Empowerment for the Digital Out-Of-Home Industry), the initiative will provide a wide range of activities, including personal development programs, educational […]

DPAA today unveiled a preliminary list of speakers for its annual Video Everywhere Summit, to be held at the iconic Roosevelt Hotel in New York on Tuesday, October 30 as part of Digital Signage Week (Oct. 29-Nov. 2). The event will bring together more than 900 delegates representing brands, agencies, digital out-of-home (DOOH) networks, ad […]

DPAA announced today that Mexico-based Postermedia has joined its membership ranks. Postermedia is a digital out-of-home company with screens on public roads and street furniture in more than 12 cities across Mexico. The company also installed the first wireless hotspots on buses in the country, and amplifies campaigns with Wi-Fi, Bluetooth, 3D volumetric, augmented reality, […]

DPAA announced today that San Francisco-based Volta Charging has joined the association. Volta has developed the country’s an electric vehicle (EV) charging network that leverages DOOH for growth. By installing chargers in high-traffic locations in top media markets and partnering with advertisers to sponsor the service, Volta EV chargers are available to both drivers and […]

DPAA announced today that Toronto-based MaxTV Media has joined the association. MaxTV is a leader in interactive digital technology with more than 1000 customizable hardware and software installations in residential condominium buildings across Canada. The company’s high-tech, innovative and intuitive platform allows intelligent delivery of relevant video ad messages to a hard-to-reach audience of condominium residents. Erik Kehat, CEO, MaxTV Media, said, “As we grow […]

DPAA, the leading global organization for everything digital out-of-home, announced today that HERE Technologies has joined its membership ranks. HERE Technologies is the Open Location Platform company that enables people, enterprises and cities to harness the power of location. The company enhances online advertising performance by enabling more relevant and contextual campaigns with accurate and […]

DPAA announced today that MediaMath has joined its membership ranks. MediaMath delivers products and services that make the digital world better by enabling the delivery of transparent and engaging advertising across all digital touch points. MediaMath is known for its pioneering work around transparency, and for championing the movement to revolutionize traditional marketing by delighting […]

DPAA announced today that Sansi North America (SNA) Displays has joined its membership ranks. SNA Displays is a leading manufacturer of custom LED display and lighting solutions. The company is one of the largest LED manufacturers in the world, with more than 26 years of LED experience and more than 245 patents across multiple LED technology markets. DPAA is a global, […]