The US DOOH Advertising Market Was Up 36% in 2022, According to New Report
PQ Media’s Global Digital Out-of-Home Media Forecast 2022-2026 is out, and it covers five-year growth projections of digital and traditional OOH media spending across every major indoor venue and outdoor location channel worldwide. PQ says this is a special edition of the Global DOOH Media Forecast Series that was published in conjunction with the return of several major in-person DOOH trade shows and events in 2022 after nearly three years on hiatus due to the pandemic, including the newly launched Digital Signage Experience (DSE) in Las Vegas.
DOOH media, including both digital place-based networks and digital billboards & signage, surged out of the depths of the pandemic and the global lockdowns to become one of the fastest-growing media on the planet in 2022.” After plunging 26.0% in 2020, global DOOH ad spend rebounded 20.4% in 2021 and soared another 24.9% in 2022, driven by a rejuvenated US market that plummeted 39.2% in 2020, but surged back up 25.3% in 2021 and vaulted a record 36.9% in 2022, according to PQ Media.
And the industry is expected to continue its double-digit growth in 2023, powered by a number of positive developments fueling innovation, creativity and more growth, such as increased and improved programmatic advertising, smart technology marketing, continually improving ROI measurements, and successful efforts by DOOH industry stakeholders to convince brands and agencies that DOOH media has evolved to an extent that clearly indicates its positive impact on brand equity, company reputation and emotional connections with target consumers throughout the day at multiple locations – from transit and retail venues to sports & entertainment events and point-of-care locations.
For these critical reasons it’s imperative that you, as a key industry stakeholder, are equipped with the most comprehensive, in-depth and actionable strategic intelligence available on this media industry segment that is poised for major growth and expansion in the US and worldwide over the next five years.
The following is a detailed list of the digital and traditional OOH media platforms, channels and countries covered in the new edition of the Forecast:
Digital & Traditional OOH Platforms:
- Place-Based Video Networks
- Digital Billboards & Signage
- Static Billboards & Signage
- Ambient OOH Media
Venue & Location Channels:
- Healthcare & Point-of-Care
- Sports & Entertainment
- Corporate & Education