PQ Media’s Global Digital Out-of-Home Media Forecast 2022-2026 is out, and it covers five-year growth projections of digital and traditional OOH media spending across every major indoor venue and outdoor location channel worldwide. PQ says this is a special edition of the Global DOOH Media Forecast Series that was published in conjunction with the return […]
With the lifting of pandemic restrictions, there’s been renewed interest in the power of place-based out-of-home advertising and the potential for digital media displayed in stores, gyms, restaurants, office buildings and other businesses. The thing is, while many large companies may have the resources to build their own place-based media networks, they may not have […]
Six digital-out-of-home (DOOH) technology platforms — Adomni, Broadsign, Place Exchange, Verizon Media, VIOOH and Vistar Media — announced that they are coming together to bring standardization to digital-out-of-home venue (DOOH) data and help drive programmatic DOOH forward. Today, the consortium of ad tech innovators released a new set of recommendations, aligned with OpenRTB2.5, for labeling […]
A quick introduction to my DPAA introduction: I knew a bit about the association before my time in the AV industry; I started working in advertising in New York City in 2013. Seven-ish years in ad agencies later (I worked here, then here, and now here), working mostly in digital media with some print mixed […]
Hello everyone — I am your host for today’s recap of the DPAA Video Everywhere Summit. If you joined us last time, you’ll see that the event, was, in fact, virtual this year. And it was hosted on rAVe’s own LAVNCH platform! Exciting! If you’re not familiar, DPAA is the global trade marketing association that […]
Every year, the DPAA, or Digital Place Based Advertising Association, hosts an event called the Video Everywhere Summit. The event is traditionally held in New York City, positioned as “the largest one-day omnichannel marketing event of the year.” It usually, impressively, includes big household names — last year, it was Adidas, Deloitte, IBM, HP and […]
DPAA will announce tomorrow at its annual Video Everywhere Summit that it is launching an ad campaign to support digital out-of-home (DOOH) advertising. The campaign breaks tomorrow and was developed by DPAA in conjunction with legendary advertising creative executive Jon Bond and the independent ad agency, Madwell, with sponsorship support from Ubimo, the location intelligence […]
Quividi has published Pulse, its first Global DOOH Indoor Traffic Index, aggregating its customers’ real-time audience data — and data from their screens across the globe. In this first release, Quividi shares that DOOH indoor audiences are progressively back, with an increase of +26% since hitting a low point in week 17 (April 20-26). Quividi’s […]
The Digital Place-Based Advertising Association (DPAA) announced Wednesday that Verizon Media has joined the association. Verizon Media offers an omnichannel digital media platform to help advertisers and media owners plan, buy and scale digital media across screens. The company also offers the industry’s first full-stack digital-out-of-home (DOOH) solution through its demand-side and supply-side platforms. In […]
ACE, the Advocates for Connected Experiences (ACE), announced its formation Monday. The organization aims to unite and empower all constituents involved in DOOH, retail and venue-based digital experiences around key industry issues. Its membership will include associations and companies involved in creating, selling, delivering and optimizing digitally-connected initiatives that touch the Out-of-Home industry. A commitment […]
By this time next week, a new ad campaign and PSA initiative, “We Are the Countervirus,” could be running on nearly every major digital out-of-home (DOOH) network — encompassing hundreds of thousands of screens across the world. The Digital Place Based Advertising Association (DPAA), in collaboration with independent ad agency Madwell, launched the brightly branded […]
DPAA announced Tuesday that Voilàp Holding has joined the association. Italy-based Voilàp Holding that helps to accelerate, facilitate and support the development of Smart Cities around the world. The company’s Smart City Gate intelligent street furniture incorporates all the services, connectivity and functionalities required within a Smart City (including 5G, rescue, surveillance and more). Smart […]
Broadsign and AdQuick.com have partnered to integrate the AdQuick platform with the Broadsign Reach SSP. The Broadsign AdQuick integration allows media buyers to plan and execute hyper-targeted campaigns efficiently. The collaboration gives buyers access to AdQuick proprietary audience intelligence data and Broadsign’s Reach APIs, which specify the audience per publisher and screen, in a single solution. […]
Signagelive, cloud based digital signage platform, and Quividi, an audience and campaign intelligence platform for DOOH and digital signage, have announced the integration of their platforms. This integration enables any DOOH and Digital Signage networks running Signagelive and Quividi to test, measure, optimize and deliver data-driven contextualized content to best engage and convert audiences. […]
Broadsign and Place Exchange announced an integration to enable digital buyers to transact DOOH programmatically as a simple add-on to existing digital media buys. The combined platforms enable DOOH media owners and advertisers, to utilize a single set of digital creative assets that can be easily adapted to suit a variety of digital, mobile and […]
A new survey of media planners released today by DPAA points to continued revenue growth for digital out-of-home (DOOH) media, citing mobile tie-ins, inclusion in more media planning systems, the availability of attribution studies and programmatic opportunities as keys to garnering larger shares of media budgets. The report is available exclusively to DPAA members. Barry […]
AVIXA will bring a comprehensive digital signage education program to InfoComm 2019, June 12-14 in Orlando, Fla. The program features five sessions that explore entering new markets with digital signage, taking a close look at transportation and smart cities. The sessions also examine digital signage content strategies and the best approach to analytics. “Digital signage […]
The city of San Francisco, via its board of supervisors voted yesterday to ban using facial-recognition technology. The actual ordinance deals specifically with city governmental organizations and divisions, but it will have long-lasting ramifications that could easily (and quickly) ben emulated all over the country. Designed to protect the average-guy/gal member of the community from […]
Broadsign today announced that it has acquired Campsite, the Canadian digital out-of-home (DOOH) ad exchange that automates the buying and selling of DOOH inventory (known as programmatic advertising). This news follows the recent announcement that Broadsign acquired Ayuda Media Systems. Both transactions have closed. For DOOH media owners, the combination of Broadsign and Campsite will […]
DPAA announced today that AdMetv has joined its membership ranks. AdMetv is a place-based DOOH advertising IoT device solution that lights up “passive” (non-revenue generating) screens to generate ad revenue and gather data from engaged consumers. The company has developed a place-based technology solution, PANDA (Programmatic Advertising Network Delivery Appliance), which enables almost any screen […]
Coming off its very successful first Summit in 2018, DPAA, a global organization for everything digital out-of-home (DOOH), announced today that it will hold its second annual Video Everywhere Canada Summit on May 29 in Toronto. The Summit will again be held at Cineplex’s venue — The Rec Room. This entertainment and conference facility will host […]
A comprehensive compilation of best practices for digital out of home (DOOH) media has been published by five leading industry trade groups. DOOH Best Practices is a collaborative joint venture between the Digital Place Based Advertising Association (DPAA), Digital Signage Federation (DSF), Interactive Advertising Bureau (IAB), Geopath and Out of Home Advertising Association of America (OAAA). Half of the project funding was provided […]
DPAA announced today that Starlite Digital has joined its membership ranks. Starlite Digital has begun rolling out what will be a national network of intelligent digital video screens strategically located at high traffic outdoor shopping centers, anchored with supermarkets, big box retailers and drug stores. Capitalizing on the close relationships built with these sectors by […]
Broadsign and OOH advertising service provider Starlite Media are teaming up to transform out-of-home advertising in grocery stores and retail centers. Starlite has begun deploying the complete Broadsign Platform to convert its growing network of 6000 static outdoor ad displays to free-standing digital units and scale quickly with programmatic capabilities. Spread throughout prime in-person transaction […]
DPAA announced today that Phoenix Vision has joined its membership ranks. Phoenix Vision is a growing digital out-of-home (DOOH) provider and technology administrator for its Digital Billboard Network (DBN). Phoenix Vision has placed over 380 screen installations and is expected to grow to over 1,000 by the end of 2019. Screens are located on point-of-purchase […]
I love writing this annual predictions article. If you’re a regular reader, you already know this but for those that don’t, my Kayye’s Krystal Ball piece is an annual article where I not only tell you what I think is going to happen in the AV market for the upcoming year, but I also go […]
BrightSign today announced that its media players are now fully supported by Adomni, an open online platform to find and buy digital out-of-home (DOOH) advertising. BrightSign operators can also choose how much of the share-of-voice can be opened up to purchase by outside advertisers, from as little as 10 percent to as much as 100 […]
BrightSign announces a partnership with AdMobilize, an audience intelligence company that focuses on powering DOOH and retail networks with real-time, fully anonymous audience intelligence. The partnership comes after more than a year of collaboration in an effort to bring this industry-evolving solution to market. BrightSign Series 3 and 4 XT, XD and HD expanded I/O […]
DPAA announced today that Enlighten, the first full scale enterprise solution in the cannabis space, has joined its membership ranks. Enlighten’s in-store digital network is active in more than 650 cannabis businesses, including dispensaries, cultivators and producers, head shops, cannabis lounges and medical facilities. Managed by a team with a collective 20 years of experience […]
DPAA today unveiled a preliminary list of speakers for its annual Video Everywhere Summit, to be held at the iconic Roosevelt Hotel in New York on Tuesday, October 30 as part of Digital Signage Week (Oct. 29-Nov. 2). The event will bring together more than 900 delegates representing brands, agencies, digital out-of-home (DOOH) networks, ad […]
DPAA announced today that Mexico-based Postermedia has joined its membership ranks. Postermedia is a digital out-of-home company with screens on public roads and street furniture in more than 12 cities across Mexico. The company also installed the first wireless hotspots on buses in the country, and amplifies campaigns with Wi-Fi, Bluetooth, 3D volumetric, augmented reality, […]
The Digital Signage Summit Europe 2018 provided invaluable takeaways into the evolving digital signage and digital out of home (DooH) industries during the comprehensive two-day conference. Attendees gathered at the new venue for 2018, the Sheraton Hotel, Frankfurt Airport, Germany, July 4-5 to benefit from over 40 leading digital signage and DooH individuals exploring market […]
