Broadsign Introduces Static Campaigns Module to Streamline Classic OOH Workflows
Broadsign today launched its new Static Campaigns module, which makes it easy for media owners to manage static and digital inventory and workflows in tandem from the Broadsign Platform. The new module is available today and helps media owners get static campaigns out the door faster. An end-to-end solution, it “advances operational efficiency and visibility into […]
Meaningful Engagement During a Pandemic — a DPAA Video Everywhere Summit Recap
Every year, the DPAA, or Digital Place Based Advertising Association, hosts an event called the Video Everywhere Summit. The event is traditionally held in New York City, positioned as “the largest one-day omnichannel marketing event of the year.” It usually, impressively, includes big household names — last year, it was Adidas, Deloitte, IBM, HP and […]
Verizon Media Joins DPAA Association
The Digital Place-Based Advertising Association (DPAA) announced Wednesday that Verizon Media has joined the association. Verizon Media offers an omnichannel digital media platform to help advertisers and media owners plan, buy and scale digital media across screens. The company also offers the industry’s first full-stack digital-out-of-home (DOOH) solution through its demand-side and supply-side platforms. In […]
