It’s Social Marketing: What is This Twitter Thing?

Twitter continues to be a top social medium for those looking to tell a story, share an opinion or convey some type of message to others. In the online world, that can be extremely difficult, yet Twitter enables its users to foster communication very well.

Twitter users vary from political figures and celebrities to students and business people, and it has more than 516 million monthly active users and averages 500 million tweets per day.

President Barack Obama became the first president to maintain and manage an official Twitter account in June 2013.

Doug the Pug, a pug featured in hundreds of photos and videos circling around the internet, has almost 27,000 followers.

Singer Katy Perry is currently the most followed user on Twitter, with more than 62 million followers. Yes, 62 million.

Twitter allows its users to stay connected with each other and the world around them. So, how can you join in on the Twitter craze? We’ll start with the basics.

What is Twitter?

Twitter’s mission is “to give everyone the power to create and share ideas and information instantly, without barriers.” It is a social media platform where users can fulfill that mission by publishing “tweets” consisting of 140 characters or less. Tweets are short blurbs, so to speak, that convey the user’s message to his followers (we’ll cover this later).

Who can use Twitter?

Anyone who registers with an account and abides by Twitter’s Terms & Conditions is able to use the platform.


How can I create a Twitter account and username?

Registering on Twitter’s website is extremely simple. The “Sign Up” link is located in the top right corner of the screen. There, you will be able to create a username — something appropriate, original and available — after entering your personal information (full name, email and password). You will then agree to the Terms & Conditions before completing the registration.

Once these steps have been completed, you will be able to personalize your account. This will be the next post in the “It’s Social Marketing” blog series, so stay tuned!