It’s Social Marketing: Creating a Visual for Your Facebook Advertisement


Trial and error, although time consuming, will be your friend in this part of the advertising process. Choosing an ad creative means determining the most effective visual to go along with the content you’re advertising. You have the opportunity to choose a few different visuals, or creatives, to go with your ad as long as the visuals abide […]

Read more

It’s Social Marketing: Choosing Your Objective


Every advertisement has a call to action, or objective so to speak. Facebook helps its user create the right advertisement by guiding them step-by-step through building an effective advertising campaign, including indicating what the objective, or call to action, is. Below is a screenshot of the different options for what type of advertising campaign in which […]

Read more

It’s Social Marketing: Facebook Advertisements


Advertisements are everywhere. Flyers. Billboards. Mail. Email. Television. Broadcast. Radio. Brands and companies alike are trying to get the attention of their consumers in any way possible, and with the growth of social media, they’re finding yet another way to do this: social marketing. Facebook advertising is a great example of this. As mentioned in previous posts, it’s […]

Read more

Michael Rogers Gives Opening Keynote at CEDIA Future Home Experience 2015


Michael Rogers spoke to a standing-room only audience about what he called the “virtualization of America and the world” in last night’s Opening Keynote at CEDIA Future Home Experience 2015. Rogers, known as “The Practical Futurist,” insisted that more and more of the things we do every day are going to be in the cybersphere. The virtualization […]

Read more

It’s Social Marketing: Facebook


Founded in 2004 by Harvard drop-out Mark Zuckerberg, Facebook continues to remain a relevant social media powerhouse. Its mission is “ give people the power to share and make the world more open and connected.” The statistics for Facebook are incredible. 968 million daily active users on average for June 2015 844 million mobile daily active […]

Read more

It’s Social Marketing: What is This Twitter Thing?


Twitter continues to be a top social medium for those looking to tell a story, share an opinion or convey some type of message to others. In the online world, that can be extremely difficult, yet Twitter enables its users to foster communication very well. Twitter users vary from political figures and celebrities to students and business people, […]

Read more