Social Media – Blessing or Curse?

social-media-1119.png

Like so many industries, the AV industry has a robust and valuable community in the social media sphere. Many of us have dozens, if not hundreds of contacts and “friends” that we know only via social media. While we have opportunities to catch up and meet during industry events, including the always popular tweet-ups, the […]

Read more

Speechless

Zipper-Mouth_Face_Emoji-0818.jpg

Those of you who know me know that I loathe most social media, especially Twitter. I feel that Twitter has done significant damage to our language, to the point that I now get email without punctuation or complete sentences. Our universities seem to have eliminated the essay in favor of the Tweet. I actually heard […]

Read more

Twitter is Good, But, Not Great! There’s Something Way, Way Better for AV Engagement

socialblog.png

We’ve been blown away at how much engagement we have with our readers via the various social media outlets we have. We get hundreds of messages from you EVERY DAY – even on weekends! And, before Twitter, Facebook, Instagram and LinkedIn, we barely ever heard from you! And, it’s even more interesting at how segmented […]

Read more

Gaining New Customers – Strategic Social Media and Marketing Focus For Integrators

social-media-phone-e1467300094641-1.jpg

Today, some well-known (and even some lesser known) systems integrators have made their mark in marketing and social media, however many are still looking for the proper strategies as well as the more enhanced ways to build the industry profile – especially to gain new customers. It seems that for any company to compete and advance […]

Read more

It’s Social Marketing: What is This Twitter Thing?

twitterfeat_0831.png

Twitter continues to be a top social medium for those looking to tell a story, share an opinion or convey some type of message to others. In the online world, that can be extremely difficult, yet Twitter enables its users to foster communication very well. Twitter users vary from political figures and celebrities to students and business people, […]

Read more