When we think of digital signage, we think drive-thru menu boards, retail store signage and even wayfinding on a college campus. But, the coolest part of the signage market (and the segment that the advertising industry is accelerating) is what’s commonly referred to by techies as Projection Mapping. Of course, everyone reading this would immediately […]

It’s day four out of five for LAVNCH WEEK — the industry’s first all-digital launch event we’ve been putting on with Zoom and our partners this week — and today was House of Worship (HoW) day. This day was created specifically for two audiences: house of worship integrators and AV/IT providers (maybe even volunteers) who […]

Broadsign today announced that it has acquired Campsite, the Canadian digital out-of-home (DOOH) ad exchange that automates the buying and selling of DOOH inventory (known as programmatic advertising). This news follows the recent announcement that Broadsign acquired Ayuda Media Systems. Both transactions have closed. For DOOH media owners, the combination of Broadsign and Campsite will […]

AV companies have instant information about their product sales right at their fingertips. However, those same AV vendors have little to no visibility into the effect of marketing on tracking the reach, engagement or conversions on those same product purchases. The result is ironic for the AV industry: marketing technology obsolescence due to artificial intelligence […]

Broadsign and OOH advertising service provider Starlite Media are teaming up to transform out-of-home advertising in grocery stores and retail centers. Starlite has begun deploying the complete Broadsign Platform to convert its growing network of 6000 static outdoor ad displays to free-standing digital units and scale quickly with programmatic capabilities. Spread throughout prime in-person transaction […]

I love writing this annual predictions article. If you’re a regular reader, you already know this but for those that don’t, my Kayye’s Krystal Ball piece is an annual article where I not only tell you what I think is going to happen in the AV market for the upcoming year, but I also go […]

Peerless-AV just announced its Smart City Kiosk (KOP2549-XHB, KOP2555-XHB). The Smart City Kiosk is designed to be an all-weather-rated solution for sharing community information, travel and weather details, as well as wayfinding, advertising and entertainment. The Smart City Kiosk includes an Xtreme High Bright Outdoor Display (in 49″, 55″ or 65″) and an optional 10-point […]

AdLogic from Reflect Systems is a new ad-trafficking platform that allows for campaign management with an ad scheduling and delivery — and it now runs on BrightSign media players. Using AdLogic, clients can set objectives based on target metrics such as frequency of plays and audience impressions for a particular advertisement. The algorithmic engine at the center of AdLogic balances […]

This can be a sensitive subject to both suppliers and resellers, so I will endeavor to tread lightly. In CE retail, co-op promotional costs are largely the norm. That’s where the supplier supports their dealers’ sales efforts with measures that can range from subsidizing advertising costs, to sell-through credits, to paying for product placement in-store. […]

The future of reaching each vertical, including the House of Worship (HOW) market, has a big stake in social media advertising, engagement and user-generated stories. Like the social media landscape, the audiovisual space often looks like a nascent, promising industry on the verge of something significant. Unlike the social media brands, the audiovisual industry is […]

You’d think that here at the end of 2017, the AV industry would learn to not waste marketing co-op and advertising dollars. But, no. In this industry, advertising and promotional efforts generally continue to pander to no one in particular with no hope of tracking a return on investment (ROI). 2018 should be the year […]

By Lee Gannon TrouDigital When people think of digital advertising screens, they think of giants like JCDecaux. They think of bus stop displays, large motorway billboards or those slideshows you see on escalators in the Underground. They think of household brands and celebrity-centered campaigns. They don’t think of something more akin to a commercial TV […]

Are you a new company selling a new product? Well, this blog’s for you! Listen, don’t let people fool you — this industry is NOT that complicated. You don’t need a fancy marketing campaign and you certainly don’t need to waste your money with banner ads on on-line publications to make it BIG in AV. […]

Manufacturers want to help systems integrators sell their products so they provide funds to help co-promote the equipment with the vendor. It’s been this way for as long as I can remember, whether it is called “co-op funds” or “market development funds” (MDF) or “channel funding,” the idea is to influence the sale towards the […]

There’s always a trade-off between using professionals (like Travis Chambers and Jamestown Films who killed it with their 10 annoying people at the gym video for Nordic Track… I loved it) and doing things in-house. If you’re a bootstrapper like me, it’s usually a question of budget. Start-up funds are sacred so I try to […]

Up here in Maine, fall has set in and the golf season is quickly fading away. Southern areas of the country have a few more months of play, but our time is just about done. Luckily, I get to play to the very end of the season. A couple of weeks ago that included a […]

There has not been a time in history when it has been simultaneously easier for any brand to reach far larger audiences than ever before and exceedingly more difficult to cut through the noise to share your message. The democratization of the Internet has been the single greatest advancement of the 21st century, but with […]

If the products you sell are well suited for the church market, how are you using content marketing to close the distance between product awareness and a product purchase? Targeted content goes beyond the typical product features and benefits and instead identifies with the church buyer. Content is the currency companies use to communicate stories […]

Shop local, eat local, holiday local — it’s an ethos that lots of your customers probably try to follow. They will also have their trusted tradesman that they turn to for car repairs, decorating or plumbing. This local ecosystem ensures that the local economy remains healthy, encouraging investment, creating jobs and building community spirit. With […]

The writer inside of me knows that people want helpful insight and good advice. It also knows that ticking off potential advertisers for rAVe isn’t a good idea. Sometimes, the two are at odds. I also believe that telling the truth, kindly, is possible. And it is with this good intention that I focus this […]

Each year, I look for the most effective ads of A/V/L gear targeting the House of Worship (HOW) market. I can tell you that, once again, the vast majority (greater than 99 percent – I’ve looked through hundreds of terrible examples) of the current ads for the HOW technology market are either A) too niche […]

Trial and error, although time consuming, will be your friend in this part of the advertising process. Choosing an ad creative means determining the most effective visual to go along with the content you’re advertising. You have the opportunity to choose a few different visuals, or creatives, to go with your ad as long as the visuals abide […]

You’ve created your page and chosen your target audience. Now it’s time to set your budget. Before we begin, I want to give you a forewarning: I don’t have all the answers as to how much your particular advertisement is going to cost. It all depends. But, that being said, I do have the answers as […]

You’ve decided on an objective, or call to action, for your Facebook advertisement. Now it’s time to actually set up the advertisement. Who are you targeting? What are are you trying to reach? How long will the advertisement run? Oh, and the big question: how much will it cost? This blog post is going to […]

The OVAB Europe Digital Signage Business Climate Index was launched in Scandinavia with the May-June 2015 issue. On a scale from -100 to +100 base points the index stands at 66,65 points. This very positive rating reflects the good business sentiment of the Digital Signage industry. I believe it [the DBCI] is highly relevant for […]

2014 has been a banner year in the A/V/L tech world. We’ve seen more innovations — deep, significant changes that are still reverberating. It’s certainly exciting, but as much as there’s been change, some things never change, including the need for better training for the operators of all this marvelous technology. With a new year […]

At the end of 2014, I rounded up half a dozen ads of A/V/L gear targeting the house of worship HOW market. I chose ads that were placed in more than one publication and published through at least two different publishing companies. All ads were scored in three categories, on a one-to-five scale where one […]

Recently, Display Central asked its readers their thoughts on some of the trends in professional and consumer display-based products. A survey was sent out containing ten questions; the original questions and answers along with comments can be found here. Many of the questions focus on display-based technology five years in the future and how respondents […]

By Jeremy Gavin Founder, Screenfeed With any media there is a value-exchange in which the viewer provides its attention to get something it wants — entertainment or information — while the media owner gets what it wants — the ability to share its message. As is most often the case, the messages are advertisements or […]

By Dave Dolejsi St. Joseph Content There is a lot to consider when placing third-party advertising onto a branded digital signage network. It is not as simple as just allocating time in the playlist to outside advertisers. Network owners need to objectively look at why they are bringing in advertisers, what they need to achieve […]