Broadsign Buys Campsite DOOH Programmatic Company

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Broadsign today announced that it has acquired Campsite, the Canadian digital out-of-home (DOOH) ad exchange that automates the buying and selling of DOOH inventory (known as programmatic advertising). This news follows the recent announcement that Broadsign acquired Ayuda Media Systems. Both transactions have closed. For DOOH media owners, the combination of Broadsign and Campsite will […]

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The Irony of Technology Obsolescence for AV Vendors

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AV companies have instant information about their product sales right at their fingertips. However, those same AV vendors have little to no visibility into the effect of marketing on tracking the reach, engagement or conversions on those same product purchases. The result is ironic for the AV industry: marketing technology obsolescence due to artificial intelligence […]

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Starlite Media Takes Its Retail Ad Displays Digital, Ramps Up for Programmatic with Broadsign

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Broadsign and OOH advertising service provider Starlite Media are teaming up to transform out-of-home advertising in grocery stores and retail centers. Starlite has begun deploying the complete Broadsign Platform to convert its growing network of 6000 static outdoor ad displays to free-standing digital units and scale quickly with programmatic capabilities. Spread throughout prime in-person transaction […]

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Welcome to Gary Kayye’s 2019 Krystal Ball – What Will Happen in AV in 2019

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I love writing this annual predictions article. If you’re a regular reader, you already know this but for those that don’t, my Kayye’s Krystal Ball piece is an annual article where I not only tell you what I think is going to happen in the AV market for the upcoming year, but I also go […]

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Peerless-AV Announces New Smart City Kiosk for All-Weather Applications

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Peerless-AV just announced its Smart City Kiosk (KOP2549-XHB, KOP2555-XHB). The Smart City Kiosk is designed to be an all-weather-rated solution for sharing community information, travel and weather details, as well as wayfinding, advertising and entertainment. The Smart City Kiosk includes an Xtreme High Bright Outdoor Display (in 49″, 55″ or 65″) and an optional 10-point […]

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Reflect and BrightSign Bring Ad-Trafficking Solution to Growing Digital Signage Market

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AdLogic from Reflect Systems is a new ad-trafficking platform that allows for campaign management with an ad scheduling and delivery — and it now runs on BrightSign media players. Using AdLogic, clients can set objectives based on target metrics such as frequency of plays and audience impressions for a particular advertisement. The algorithmic engine at the center of AdLogic balances […]

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Should You Pay Co-op Dollars for Placement?

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This can be a sensitive subject to both suppliers and resellers, so I will endeavor to tread lightly. In CE retail, co-op promotional costs are largely the norm. That’s where the supplier supports their dealers’ sales efforts with measures that can range from subsidizing advertising costs, to sell-through credits, to paying for product placement in-store. […]

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Audio and Video Missing from AV Social Media

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The future of reaching each vertical, including the House of Worship (HOW) market, has a big stake in social media advertising, engagement and user-generated stories. Like the social media landscape, the audiovisual space often looks like a nascent, promising industry on the verge of something significant. Unlike the social media brands, the audiovisual industry is […]

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Digital Advertising Screens – The Profitable Business Anyone Can Start

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By Lee Gannon TrouDigital When people think of digital advertising screens, they think of giants like JCDecaux. They think of bus stop displays, large motorway billboards or those slideshows you see on escalators in the Underground. They think of household brands and celebrity-centered campaigns. They don’t think of something more akin to a commercial TV […]

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Vendors, Market Development Funds and the Faith Market

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Manufacturers want to help systems integrators sell their products so they provide funds to help co-promote the equipment with the vendor. It’s been this way for as long as I can remember, whether it is called “co-op funds” or “market development funds” (MDF) or “channel funding,” the idea is to influence the sale towards the […]

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Our Product Video Won’t Win Any Awards But That’s OK and Here’s Why

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There’s always a trade-off between using professionals (like Travis Chambers and Jamestown Films who killed it with their 10 annoying people at the gym video for Nordic Track… I loved it) and doing things in-house. If you’re a bootstrapper like me, it’s usually a question of budget. Start-up funds are sacred so I try to […]

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Marketing Content to the House of Worship Market

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If the products you sell are well suited for the church market, how are you using content marketing to close the distance between product awareness and a product purchase? Targeted content goes beyond the typical product features and benefits and instead identifies with the church buyer. Content is the currency companies use to communicate stories […]

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Be Your Local Smart Home Expert

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Shop local, eat local, holiday local — it’s an ethos that lots of your customers probably try to follow. They will also have their trusted tradesman that they turn to for car repairs, decorating or plumbing. This local ecosystem ensures that the local economy remains healthy, encouraging investment, creating jobs and building community spirit. With […]

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2014: A Banner Year

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2014 has been a banner year in the A/V/L tech world. We’ve seen more innovations — deep, significant changes that are still reverberating. It’s certainly exciting, but as much as there’s been change, some things never change, including the need for better training for the operators of all this marvelous technology. With a new year […]

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The Future of Display Industry Trends- Survey Results

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Recently, Display Central asked its readers their thoughts on some of the trends in professional and consumer display-based products. A survey was sent out containing ten questions; the original questions and answers along with comments can be found here. Many of the questions focus on display-based technology five years in the future and how respondents […]

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