Using AdLogic, clients can set objectives based on target metrics such as frequency of plays and audience impressions for a particular advertisement. The algorithmic engine at the center of AdLogic balances ad playback to ensure clients achieve particular goals. AdLogic ad deployments on BrightSign media players mean content managers no longer have to worry about a given advertisement’s delivery. Content is displayed automatically based on a store’s location, time of day or even the types of visitors a location generally gets.
With this combination of technologies, digital signage networks can now deliver advertising based on impressions, frequency, and intended audiences. Packaged with an easy-to-interpret, easy-to-use report with verified playback data, AdLogic running on BrightSign media players is an extremely powerful platform.