Go to Church

Sure, the economy is down, the outlook is bad, stocks are still falling – heck the news media eats this scare-you-to-death stuff up.  And, we tune in and listen. But, we’re all trying to run a business here, too.  And, in a down economy, not everyone suffers.  In fact, historically, there are some market segments […]

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Case Study Hell

I am amazed how hard it is to get an application story/case study – whatever you want to call it – from an AV Integrator! Let me elaborate. For a year now, we’ve had a section on our rAVe site (www.ravepubs.com) that’s called AV in Action.  Basically, it’s a place where we publish (for FREE) case studies […]

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Cheat Sheet

I love this industry! Upon graduating from college back in 1987, I was lucky enough to be offered a job at Extron Electronics way back when they were probably less than a 20-person company.  Although at first I didn’t feel like I wasn’t doing what I went to college for (Marketing), the people there were great and […]

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