rAVe Partners with AVIXA for ProAV Industry’s First-Ever 5K Family-Oriented Race

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The AVIXA Foundation will host its first-ever 5K Walk/Run at InfoComm 2019 on Friday, June 14 in Orlando, Fla. Proceeds from the 5K will go toward fulfilling the AVIXA Foundation‘s mission of attracting and developing students for careers in AV. You can register here. The AVIXA Foundation is a nonprofit 501(c)(3) tax-exempt organization focused on […]

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rAVe’s ISE 2019 Wrap-Up Video Drops!

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This is what you’ve all been waiting for! The 2019 ISE Wrap-Up video. Each year, we produce a wrap-up video to give you a glimpse of the ISE Show in Amsterdam and get a feel for what the entire show floor is like. Are you in it? Is your company highlighted? Check it out:

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The Three Essential Soft Skills for Selling AV to Churches

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Pastors don’t need high-pressure sales, slick marketing or churchy language. In fact, these three are red flag warnings to a vertical market used to being sold what they do not need. Instead, the three essential soft skills for selling AV to churches are a helpful challenger, intentional communication and value-as-a-service. All three of these lean […]

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Reverse-Engineering the Customer’s Journey

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Question: How do you lead prospects from unique markets and industries down a buyer’s path to a purchase? Answer: You reverse-engineer the customer’s journey. It’s actually a straightforward process of delivering value along the customer’s path when you position your brand, products and services according to their vertical market. In a previous article, I shared […]

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The Vertical Market Customer Buying Journey

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Helping prospects and clients inform themselves during their customer buying journey is not a one-size-fits-most process due to the exponential growth of online search. Instead of manufacturers and systems integrators publishing generic product features, benefits and specifications, today’s influencers and decision-makers are searching for how products work in their unique vertical markets and applications. To […]

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Ask Powerful Questions to Increase Sales to Churches

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Audiovisual (AV) vendors often see themselves as the expert and church buyers as wanting their expertise. This leads to the slippery slope of blurred differentiators, which reduces the vendor’s position as a solution provider down to a commodity sales provider amidst the mass of competing vendors. Instead, AV vendors who will be most successful in […]

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The Industry’s Best Website Just Got Better

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Earlier this year, Extron was voted by our readers in the 2018 Readers’ Choice Awards as having the industry’s best website. Well, yesterday, Extron launched a redesign. The company’s newly redesigned website was a open-input project where Extron asked consultants, system integrators and other industry partners what they’d like to see stay the same and […]

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Epson LightScene Accent Lighting Laser Projectors Ship on Same Day It Wins Best of InfoComm Award

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Epson today announced it is now shipping its new LightScene — a new category of accent lighting laser projectors for digital art and signage. From practical applications such as basic signage, wayfinding, branding and promotional messaging to spatial design and creation of immersive and engaging experiences, LightScene delivers dynamic content for digital art, commercial signage […]

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We Just Shot 1,550+ Videos (and Posted 200+ New Product Articles and Recorded 75+ Podcasts) at InfoComm 2018

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The 2018 version of InfoComm came to a close last week, but our coverage will live forever — on our dedicated InfoComm 2018 Microsite! We shot 1,550+ new product videos, took 2,000+ photos on the show floor, recorded more than 75 podcasts and wrote up 200 or so news stories covering the show. Check it […]

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The Burn Is Real

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This weekend I wrote a blog entitled Millennial Damage? and posted it on LinkedIn. Then I did something I’ve only done a handful of times concerning any one of my blogs – I deleted it. Not for fear of backlash or anything related, that I can always take although I don’t normally write to provoke, […]

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We Just Launched Both an iPhone and an Android rAVe NEWS App

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Believe it or not, we’ve had a mobile app for three years. But, it was designed and developed for the iPhone 4 and iOS 6. So, it was time to re-design everything. We started from scratch and looked at the top five news apps on the market and come up with a simple-to-navigate but powerful […]

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Three Mistakes AVL Manufacturers Are Making

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As a house of worship consultant to manufacturers and systems integrators, I’ve seen and heard from a wide array of companies in the Audio/Video/Lighting (AVL) space about their experience with the church market. I think your experience at a manufacturer or dealer will likely follow one of these patterns of thought and leadership. All the […]

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rAVe Founder Gary Kayye Named to 1918’s List of People You Should Connect With

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If you’re reading this, then you already know Gary Kayye. He’s the founder of rAVe [Publications]. He’s been in the AV industry for years. He’s won numerous accolades for his work and his AV prowess, if you will. But did you know that Gary is also an expert in branding and digital marketing? In fact, […]

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Watch Replay of Kayye’s AV Meets IT Webinar

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Last week, ihiji asked rAVe founder Gary Kayye to kick off its new quarterly AV Thought Leaders Webinar series. He was asked to address where the convergence AV and IT stand at this moment in the industry. It’s a short, 30-minute webinar that addresses where we are and where we’re likely headed in the not too distant future with networked AV […]

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