The ICX Association Opens ELEVATE Award Entries

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The ICX Association (formerly the Digital Screenmedia Association) is making some changes to its awards program. It launched the Awards of Excellence and Crown Awards in 2011 to recognize those doing exemplary work in developing technology and content that created better experience in both brick-and-mortar and mobile environments. Now ICX is launching its Elevate Award, […]

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How to Effectively Position Digital Signage to Your Boss

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By Kelly Eisel Marketing Copywriter, Industry Weapon You’re reading this blog, so chances are you see digital signage as a potential cure for the internal issues your organization is facing. It can remedy plenty of communication woes, but how can you get your boss to share in the excitement about this solution? You need to […]

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Physical Cookie Solves Retail’s Opt-in Problem

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By Jessica Glynn Reality Interactive A year later, retailers are reporting positive results from iBeacon campaigns. There are, however, still challenges from the caveats associated with iBeacons. Specifically, customers must be iPhone users. They must download the retailers’ app. They must enable Wifi on their phone and opt-in to receive notifications. Many consumers are not […]

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Woe vs. Wow

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By Tanya Williams Business Development Manager, Prendi As digital integrators, we constantly have the challenge of educating clients in the booming Australian market about the benefits of digital signage and how this can have a positive impact on their bottom line. Once we get over this hurdle, the next issue we face is getting them […]

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The Millennial Generation Is Changing the Face of Consumer Marketing

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By Michael Chase Chief Marketing Officer, St. Joseph Communications A study by Boston Consulting Group (BCG) shows that Milllennials, who account for $1.3 trillion in direct annual spending, engage more extensively with brands than do older consumers and expect a two-way marketing relationship. The Millennial generation not only represents the consumer market of the future, […]

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DSA Industry Excellence Awards for Digital Signage Opens for Entries

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The Digital Screenmedia Association (DSA) Industry Excellence Awards honors the best self-service, digital signage and mobile technology deployments across all vertical market segments. DSA now is accepting from all interested companies, even non-members. The cost to enter is $195 per entry for members and $225 per entry for non-members. You may enter more than one […]

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The Six Requirements for a Successful Tablet Kiosk Deployment

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By Brad Hintze VP of Marketing, MokiMobility We just published a new tool to help in the successful planning and deployment of any tablet kiosk project, the Tablet Kiosk Vitals: Cheatsheet. This new cheatsheet covers everything you need for your tablet project, from start to finish. Download your copy here: Tablet Kiosk Vitals: Cheatsheet. The […]

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2013 DSA Crown Awards Entry Opens

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The Digital Screenmedia Association is now accepting entries for the DSA Crown Awards, recognizing the impact of excellent content in out-of-home environments through the use of digital signage, self-service kiosks, and/or mobile technology. The DSA welcomes entries from all interested companies – members and non-members alike. The cost to enter is $195 per entry for […]

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Digital Screenmedia Association Announces 2013 DSA Industry Excellence Award Winners

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The Digital Screenmedia Association (DSA) announced its 2013 DSA Industry Excellence Award Winners at its Digital Screenmedia Symposium in Dallas this month. These awards recognize achievement in digital signage, mobile, self-service and interactive kiosk technology projects. The 2013 winners are: Industry Deployer of the Year Six Flags Entertainment Corp. Network Operator of the Year RMG Networks Screenmedia Integration Award Project: SportChek Retail Lab Client: FGL Sports Ltd. Best Digital […]

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DSA Calls for Entries in Industry Excellence Awards; Gary Kayye to Be a Judge

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The Digital Screenmedia Association (DSA) Industry Excellence Awards honors the best self-service, digital signage and mobile technology deployments across all vertical market segments. DSA welcomes entries from all interested companies – members and non-members alike. The cost to enter is $195 per entry for members and $225 per entry for non-members per entry. All entries […]

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DSA Announces Winners of the 2012 Crown Awards

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The Digital Screenmedia Association (DSA) has announced the winners for the DSA Crown Awards, which recognizes excellence in digital out-of-home content. The DSA Crown Awards ceremony was held aboard the Duchess Yacht, which cruised around Manhattan, New York on Nov. 7 following the first day of Customer Engagement Technology World. The categories for the content […]

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DSA Announces Call for Entries for Crown Awards

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The Digital Screenmedia Association is now accepting entries for the DSA Crown Awards, recognizing the impact of excellent content in out-of-home environments through the use of digital signage, self-service kiosks, and/or mobile technology. DSA welcomes entries from all interested companies — members and non-members alike. The cost to enter is $195 per entry for DSA […]

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DSA Accepting Entries for DSA Crown Awards

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The Digital Screenmedia Association (DSA) is now accepting entries for the DSA Crown Awards, recognizing the impact of excellent content in out-of-home environments through the use of digital signage, self-service kiosks and/or mobile technology. Entries are accepted from both members and non-members. The cost to enter is $195 per entry for DSA Members and $225 […]

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Getting Social with Employees: What Does that Mean?

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The following is reprinted with permission from the Digital Screenmedia Association (DSA). For more information, go to http://www.digitalscreenmedia.org. Those of us in the digital signage (DS) world know the terms social-mobile-local. They represent a trilogy of supposedly critical factors to think about when considering implementation of DS systems. They are all terms that can mean […]

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Another (Scary) Reason that Technology Alone is Not the Answer

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The following is reprinted with permission from the Digital Screenmedia Association (DSA). For more information, go to http://www.digitalscreenmedia.org. Keeping digital signage content interesting and up-to-date has never been easier thanks to an explosion in the availability of RSS feeds. The case against one-way push advertising keeps getting stronger and stronger. Intuitively and based on my […]

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Where Does Digital Signage Fit in a World Where TV is Ubiquitous?

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The following is reprinted with permission from the Digital Screenmedia Association (DSA). For more information, go to http://www.digitalscreenmedia.org. Digital signage communicators must begin looking for ways to leverage the ubiquity of smartphones and media tablets. If you are like me and drawn to science fiction, fascinated by quirky views of the future, you might remember […]

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Essential Elements of a Successful Kiosk Solution Implementation: What Should You Ask Your Hardware Vendors?

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The following is reprinted with permission from the Digital Screenmedia Association (DSA). For more information, go to http://www.digitalscreenmedia.org. In the kiosk business, hardware is a “necessary evil.” It’s constantly changing; it’s a moving target. Hardware breaks in the field, it needs upkeep, and it has power outages. Ouch. All these scenarios reflect the need for […]

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Digital Screenmedia Association Announces 2012 DSA Industry Excellence Award Winners

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The following is reprinted with permission from the Digital Screenmedia Association (DSA). For more information, go to http://www.digitalscreenmedia.org. The 2012 DSA Industry Excellence Awards, which recognize the best digital signage, mobile, self-service and interactive kiosk technology projects were presented recently at an event in conjunction with Customer Technology Engagement World. The Digital Screenmedia Association has […]

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New Smart TVs Will Create New Opportunities for Interactivity

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The following is reprinted with permission from the Digital Screenmedia Association (DSA). For more information, go to http://www.digitalscreenmedia.org. Smart TVs with interfaces based on voice control and other cool technology may one day change how digital signs integrate interactivity. It wasn’t too long ago when a digital sign consisted of a TV set and a […]

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DSA Elects Jared Miller of United Airlines as New President

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The Digital Screenmedia Association (DSA) Advisory Board elected new officers for the 2012-2013 term during its biannual meeting today. Jared Miller, managing director of self-service and emerging technology for United Airlines was named DSA president. Miller assumes the role from Brian Ardinger, SVP and chief marketing officer for Nanonation, who will now serve as immediate […]

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Digital Signage Content: RSS Feeds Offer Inexpensive Way to Keep Content Fresh

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The following is reprinted with permission from the Digital Screenmedia Association (DSA). For more information, go to http://www.digitalscreenmedia.org.Keeping digital signage content interesting and up-to-date has never been easier thanks to an explosion in the availability of RSS feeds. Turn on your favorite cable news channel, and what do you see at the bottom of the […]

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Selling Digital Signage in 2012

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The following is reprinted with permission from the Digital Screenmedia Association (DSA). For more information, go to http://www.digitalscreenmedia.org. Analysts project a 23 percent growth in digital signage spending this year… some providers will struggle while others exceed this industry average. Yet others will enjoy triple-digit growth building on a solid base of previous planning and […]

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