The ICX Association Opens ELEVATE Award Entries

The ICX Association (formerly the Digital Screenmedia Association) is making some changes to its awards program. It launched the Awards of Excellence and Crown Awards in 2011 to recognize those doing exemplary work in developing technology and content that created better experience in both brick-and-mortar and mobile environments. Now ICX is launching its Elevate Award, […]

featured Image

How to Effectively Position Digital Signage to Your Boss

By Kelly Eisel Marketing Copywriter, Industry Weapon You’re reading this blog, so chances are you see digital signage as a potential cure for the internal issues your organization is facing. It can remedy plenty of communication woes, but how can you get your boss to share in the excitement about this solution? You need to […]

featured Image

Merchandising for the Connected Consumer

Ron Bowers SVP, Business Development Frank Mayer & Associates Who is the connected consumer? With a constant connection to the web and social media via a smart mobile device, the connected consumer is an informed shopper actively seeking the best value for a desired good. With their own personal audience via the web and social […]

featured Image

Physical Cookie Solves Retail’s Opt-in Problem

By Jessica Glynn Reality Interactive A year later, retailers are reporting positive results from iBeacon campaigns. There are, however, still challenges from the caveats associated with iBeacons. Specifically, customers must be iPhone users. They must download the retailers’ app. They must enable Wifi on their phone and opt-in to receive notifications. Many consumers are not […]

featured Image

What I Learned This Year

By Paul Flanigan DSE Executive Director What do  Las Vegas, Orlando, Sydney, Taipei, Dallas, New York City (three times), San Diego, Denver and about 95 airports in between have in common? Me. Those are the cities I visited this year. And next year is already gaining steam. At least six cities in the U.S., and […]

featured Image

What We Really Need Are Solutions

By Paul Flanigan Digital Screenmedia Association We need to get this together Last week I had the opportunity to speak in Seattle at the Future Stores conference. It was an event focused around understanding the consumer through an analytic microscope. I spoke about the Connected Consumer, bringing the worlds of mobile and digital signage together […]

featured Image

Woe vs. Wow

By Tanya Williams Business Development Manager, Prendi As digital integrators, we constantly have the challenge of educating clients in the booming Australian market about the benefits of digital signage and how this can have a positive impact on their bottom line. Once we get over this hurdle, the next issue we face is getting them […]

featured Image

Interactive Kiosks Are Making an Impact in Schools

By Kisha Wilson Marketing Manager, Slabb, Inc. There is no doubt that technology has infiltrated our schools and I am happy that it did. I’m in my thirties, and the school I attended was vastly different from my nine-year-old’s school. I remember it was a ‘treat’ to use one of the few computers available at […]

featured Image

Two Reasons to Attend the Symposium in Dallas April 8-9

By Paul Flanigan DSA At this time last year, I was telling the DSA that I would sponsor the Dallas Symposium. Now I’m the Executive Director of the DSA, and responsible for it. What a difference a year makes. How many shows have you been to in the past year? A lot? I would need […]

featured Image

The Millennial Generation Is Changing the Face of Consumer Marketing

By Michael Chase Chief Marketing Officer, St. Joseph Communications A study by Boston Consulting Group (BCG) shows that Milllennials, who account for $1.3 trillion in direct annual spending, engage more extensively with brands than do older consumers and expect a two-way marketing relationship. The Millennial generation not only represents the consumer market of the future, […]

featured Image

DSA Industry Excellence Awards for Digital Signage Opens for Entries

The Digital Screenmedia Association (DSA) Industry Excellence Awards honors the best self-service, digital signage and mobile technology deployments across all vertical market segments. DSA now is accepting from all interested companies, even non-members. The cost to enter is $195 per entry for members and $225 per entry for non-members. You may enter more than one […]

featured Image

Beginning With the End in Mind

By Paul Flanigan Executive Director, Digital Screenmedia Association While we love to talk about technology, we must never forget the real reason we create these solutions. I love to surf the web. I just love it. I cannot believe how much stuff there is out there. Tons of it. What I find particularly enjoyable is […]

featured Image

Six Degrees of Interactive Engagement

By Ron Bowers SVP, Business Development, Frank Mayer & Associates Six degrees of separation is the theory that any two individuals could be connected through a chain of acquaintances that has no more than five intermediaries. It is popularly used to espouse the concept that we occupy a small world. We borrowed that concept for […]

featured Image

The Six Requirements for a Successful Tablet Kiosk Deployment

By Brad Hintze VP of Marketing, MokiMobility We just published a new tool to help in the successful planning and deployment of any tablet kiosk project, the Tablet Kiosk Vitals: Cheatsheet. This new cheatsheet covers everything you need for your tablet project, from start to finish. Download your copy here: Tablet Kiosk Vitals: Cheatsheet. The […]

featured Image

2013 DSA Crown Awards Entry Opens

The Digital Screenmedia Association is now accepting entries for the DSA Crown Awards, recognizing the impact of excellent content in out-of-home environments through the use of digital signage, self-service kiosks, and/or mobile technology. The DSA welcomes entries from all interested companies – members and non-members alike. The cost to enter is $195 per entry for […]

featured Image

Digital Screenmedia Association Announces 2013 DSA Industry Excellence Award Winners

The Digital Screenmedia Association (DSA) announced its 2013 DSA Industry Excellence Award Winners at its Digital Screenmedia Symposium in Dallas this month. These awards recognize achievement in digital signage, mobile, self-service and interactive kiosk technology projects. The 2013 winners are: Industry Deployer of the Year Six Flags Entertainment Corp. Network Operator of the Year RMG Networks Screenmedia Integration Award Project: SportChek Retail Lab Client: FGL Sports Ltd. Best Digital […]

featured Image

DSA Calls for Entries in Industry Excellence Awards; Gary Kayye to Be a Judge

The Digital Screenmedia Association (DSA) Industry Excellence Awards honors the best self-service, digital signage and mobile technology deployments across all vertical market segments. DSA welcomes entries from all interested companies – members and non-members alike. The cost to enter is $195 per entry for members and $225 per entry for non-members per entry. All entries […]

featured Image

DSA Announces Winners of the 2012 Crown Awards

The Digital Screenmedia Association (DSA) has announced the winners for the DSA Crown Awards, which recognizes excellence in digital out-of-home content. The DSA Crown Awards ceremony was held aboard the Duchess Yacht, which cruised around Manhattan, New York on Nov. 7 following the first day of Customer Engagement Technology World. The categories for the content […]

featured Image

DSA Announces Call for Entries for Crown Awards

The Digital Screenmedia Association is now accepting entries for the DSA Crown Awards, recognizing the impact of excellent content in out-of-home environments through the use of digital signage, self-service kiosks, and/or mobile technology. DSA welcomes entries from all interested companies — members and non-members alike. The cost to enter is $195 per entry for DSA […]

featured Image

DSA Accepting Entries for DSA Crown Awards

The Digital Screenmedia Association (DSA) is now accepting entries for the DSA Crown Awards, recognizing the impact of excellent content in out-of-home environments through the use of digital signage, self-service kiosks and/or mobile technology. Entries are accepted from both members and non-members. The cost to enter is $195 per entry for DSA Members and $225 […]

featured Image

Getting Social with Employees: What Does that Mean?

The following is reprinted with permission from the Digital Screenmedia Association (DSA). For more information, go to http://www.digitalscreenmedia.org. Those of us in the digital signage (DS) world know the terms social-mobile-local. They represent a trilogy of supposedly critical factors to think about when considering implementation of DS systems. They are all terms that can mean […]

featured Image

Another (Scary) Reason that Technology Alone is Not the Answer

The following is reprinted with permission from the Digital Screenmedia Association (DSA). For more information, go to http://www.digitalscreenmedia.org. Keeping digital signage content interesting and up-to-date has never been easier thanks to an explosion in the availability of RSS feeds. The case against one-way push advertising keeps getting stronger and stronger. Intuitively and based on my […]

featured Image

A New Perspective on ADA: Empathy Rather than Compliance

The following is reprinted with permission from the Digital Screenmedia Association (DSA). For more information, go to http://www.digitalscreenmedia.org. After hearing reports that Whistler got four feet of snow in March, my son and I changed our Spring Break plans and headed for the slopes. After five days of amazing skiing — SNAP! — I hit […]

featured Image

Where Does Digital Signage Fit in a World Where TV is Ubiquitous?

The following is reprinted with permission from the Digital Screenmedia Association (DSA). For more information, go to http://www.digitalscreenmedia.org. Digital signage communicators must begin looking for ways to leverage the ubiquity of smartphones and media tablets. If you are like me and drawn to science fiction, fascinated by quirky views of the future, you might remember […]

featured Image

Essential Elements of a Successful Kiosk Solution Implementation: What Should You Ask Your Hardware Vendors?

The following is reprinted with permission from the Digital Screenmedia Association (DSA). For more information, go to http://www.digitalscreenmedia.org. In the kiosk business, hardware is a “necessary evil.” It’s constantly changing; it’s a moving target. Hardware breaks in the field, it needs upkeep, and it has power outages. Ouch. All these scenarios reflect the need for […]

featured Image

Digital Screenmedia Association Announces 2012 DSA Industry Excellence Award Winners

The following is reprinted with permission from the Digital Screenmedia Association (DSA). For more information, go to http://www.digitalscreenmedia.org. The 2012 DSA Industry Excellence Awards, which recognize the best digital signage, mobile, self-service and interactive kiosk technology projects were presented recently at an event in conjunction with Customer Technology Engagement World. The Digital Screenmedia Association has […]

featured Image

New Smart TVs Will Create New Opportunities for Interactivity

The following is reprinted with permission from the Digital Screenmedia Association (DSA). For more information, go to http://www.digitalscreenmedia.org. Smart TVs with interfaces based on voice control and other cool technology may one day change how digital signs integrate interactivity. It wasn’t too long ago when a digital sign consisted of a TV set and a […]

featured Image

DSA Elects Jared Miller of United Airlines as New President

The Digital Screenmedia Association (DSA) Advisory Board elected new officers for the 2012-2013 term during its biannual meeting today. Jared Miller, managing director of self-service and emerging technology for United Airlines was named DSA president. Miller assumes the role from Brian Ardinger, SVP and chief marketing officer for Nanonation, who will now serve as immediate […]

featured Image

Digital Signage Content: RSS Feeds Offer Inexpensive Way to Keep Content Fresh

The following is reprinted with permission from the Digital Screenmedia Association (DSA). For more information, go to http://www.digitalscreenmedia.org.Keeping digital signage content interesting and up-to-date has never been easier thanks to an explosion in the availability of RSS feeds. Turn on your favorite cable news channel, and what do you see at the bottom of the […]

featured Image

Selling Digital Signage in 2012

The following is reprinted with permission from the Digital Screenmedia Association (DSA). For more information, go to http://www.digitalscreenmedia.org. Analysts project a 23 percent growth in digital signage spending this year… some providers will struggle while others exceed this industry average. Yet others will enjoy triple-digit growth building on a solid base of previous planning and […]

featured Image