Hi, friends! We kicked off LAVNCH WEEK 11 with a stacked lineup of sessions, panels and product spotlights — and Day One did not disappoint. From state-of-the-market insights to tech that’s transforming classrooms, it was the perfect mix of forward-looking strategy and hands-on ProAV innovation. We had a packed schedule, and trust me, you don’t […]

Audio-Technica has announced a series of strategic organizational changes and leadership promotions within its Systems Solutions Group (SSG), aimed at streamlining operations and enhancing service capabilities across North and Latin America. The announcement was made by Mark Humrichouser, Vice President, Systems Solutions Sales and Marketing, Professional Products. As the company expands its presence with national […]

Audio-Technica unveiled the ATM355VF compact cardioid condenser clip-on microphone, designed for professional live and studio use. The ATM355VF features a high-sensitivity microphone that delivers “clear and balanced audio reproduction,” capable of handling sound pressure levels of up to 148.5 dB SPL. Its cardioid polar pattern ensures excellent frontal sensitivity for advanced feedback control while isolating […]

CHARLOTTE, N.C. December 5, 2024 – Snap One, now part of ADI, is pleased to announce the addition of office communication and collaboration solutions from Yealink and Audio-Technica to its product portfolio. This expansion is a direct result of the integration of Snap One and ADI and marks a strategic step into the conferencing space, further […]

Audio-Technica opened TECHNICA HOUSE – New York, a unique marketing salon dedicated to connecting the various artistic communities — music, art, fashion, cuisine, and more — that make the city sing. This one-of-a-kind collaboration space, located in the heart of SoHo, sparks creativity by celebrating both the Japanese aesthetic and Audio-Technica’s human-centered “Always Analog” philosophy. […]

Audio-Technica is now shipping the System 20 PRO, a self-managing 2.4 GHz digital wireless system that is scalable to 20 channels of audio – regardless of where you set it up. The system overcomes many challenges of conventional wireless microphones, such as TV station interference and frequency coordination, complex intermodulation calculations, and remote antenna cabling. […]

Audio-Technica announced the winning limited edition color design of the fan-favorite ATH-M50x and ATH-M50xBT2 headphones. The winning design was chosen by fans. After more than a decade of limited-edition color models of the ATH-M50x, Audio-Technica let fans custom design the 2024 color. The designs were created through the special interactive “LAB M50x” experience website, where […]

The landscape of classroom audio systems in both K-12 and higher education settings has undergone a significant transformation in recent years. Advances in technology and evolving educational needs have driven this change, making audio systems critical for enhancing teaching efficacy and student engagement. This article explores current trends and challenges in classroom audio technology, focusing […]

Audio-Technica announced three new hires in its System Solutions team: Michael Combs as Pacific Northwest Territory sales manager, Jason Ingle as Northern California Territory sales manager and Matthew Jensen as Southern California Territory sales manager. The company says they will be charged with identifying opportunities in the ProAV market and collaborating with other arms of […]

Audio-Technica has expanded its range of Digital SmartMixer products with the introduction of the ATDM-1012. The ATDM-1012 Digital SmartMixer is for a wide variety of installed audio applications where mix-minus operation or audio pickup from specific zones within a space is required. The ATDM-1012 is a 14 input / 12 bus matrix mixer featuring 10 […]

Audio-Technica introduced the ES964 boundary array microphone, the latest addition to the brand’s line of Engineered Sound solutions. The company says the table-top ES964—developed for companies concerned about audio quality for small-group online conferences and considering installing or expanding shared or permanent conference spaces—provides audio for multi-person video conference environments. Audio-Technica says the ES964 employs […]

Audio-Technica announced the release of its new Audio-Technica LINK proprietary communication protocol for digital interconnection of compatible A-T Commercial Audio microphones and mixing solutions. The company says the Audio-Technica LINK transmits uncompressed multi-channel digital audio and control information via category cables with minimal latency. According to the company, Audio-Technica LINK is natively supported by Audio-Technica’s […]

Audio-Technica announced the appointment of Mark Humrichouser as its vice president of system solution sales/marketing for Americas, professional products. In this new position, Humrichouser will spearhead sales and marketing initiatives for system solutions and professional products for all the Americas including the U.S., Canada and Latin America. Additionally, he will assume leadership of the broadcast […]

Audio-Technica announced the AT-UMX3 livestreaming USB audio mixer — Audio-Technica’s first USB audio mixer for streaming and other applications. Audio-Technica says the AT-UMX3 is a compact, desktop audio mixer equipped with all the functions needed for livestreaming. The AT-UMX3 is basically an all-in-one interface with one XLR / 1/4-inch microphone input, two LINE inputs and […]

My latest videocast episode features Audio-Technica’s applications engineering manager, Mark Donovan, to talk about the company’s plan at InfoComm 2024. In addition to introducing a totally new product line, Audio-Technica will show and demo new enhancements to its ATND1061 Beamforming Ceiling Array Microphone in its booth C5619 in Las Vegas June 12-14. Watch this, to […]

Audio-Technica debuted the AT2040USB Hypercardioid Dynamic USB Microphone — a recent addition to A-T’s comprehensive lineup of 20 Series content creation products. The AT2040USB microphone combines the broadcast-quality performance of the AT2040 dynamic microphone with plug-and-play USB Type-C functionality, making it easy for podcasters, streamers and other content creators to achieve professional results, according to […]

Audio-Technica introduced the AT2020USB-XP Cardioid Condenser USB Microphone — a recent addition to A-T’s comprehensive lineup of 20 Series content creation products. According to the company, competitive features and studio-quality sound have become the calling card of the 20 Series, and the AT2020USB-XP is no exception, delivering “ideal performance” for streamers, podcasters and other content […]

Audio-Technica announced its new Broadcast Audio Rental Program, offering access to the premium microphone models that professionals trust to capture audio for their production. With the new Broadcast Audio Rental Program, users in all 50 states can rent select A-T’s shotgun and handheld mics, as well as select studio and headset products, for location and […]

Audio-Technica announced the formation of a new logistical operations company, Technica Logistics Inc. The announcement was made by Manabu Aoki, Audio-Technica director and CEO/president of Audio-Technica U.S. Inc., and underscores A-T’s long-term strategic business plan for ongoing growth and expansion in the coming years. “This new company is formed to supply enhanced service to our […]

Audio-Technica announced its new Broadcast Audio Rental Program, offering access to the premium microphone models that professionals trust to capture clear, accurate audio for their production. As technology continues to advance at a rapid pace, Audio-Technica says it recognizes the importance of staying ahead of the curve to provide audio professionals with the “latest and […]

Audio-Technica just launched the NARUKAMI HPA-KG NARU Tube Headphone Amplifier and ATH-AWKG Closed-Back Dynamic Wooden Headphones. The front and side panels of the HPA-KG NARU tube amplifier/preamplifier are crafted from kurogaki wood, Japanese black persimmon wood with “wavy black figuring that can be found nowhere else.” The metal mesh covering that protects the vacuum tubes […]

Audio-Technica announced the release of its new A-T LINK proprietary communication protocol for digital interconnection of compatible A-T Commercial Audio microphone and mixing solutions. Audio-Technica says A-T LINK transmits uncompressed multi-channel digital audio and control information via category cables with minimal latency. A-T LINK is natively supported by Audio-Technica’s ATND1061LK beamforming ceiling array microphone, providing […]

Audio-Technica launched a Q-SYS-certified plug-in for its Engineered Sound Wireless (ES Wireless) system using The Farm’s FarmAssist. Engineered Sound Wireless is optimized for “voice applications in meeting rooms, presentation halls, classrooms and other installed audio-conferencing environments.” The system utilizes DECT technology to provide “high channel counts with high-quality audio in a scalable manner.” The integration […]

Audio-Technica, a leading innovator in transducer technology for over 60 years, has appointed the sales rep firm BP Marketing Group for the territory comprising Wisconsin and northern Illinois, effective February 1 for its commercial audio products. This move expands the territory that the company represents for Audio-Technica, which previously included Minnesota, North Dakota, South Dakota […]

Audio-Technica announced that the ATND1061 Beamforming Ceiling Array Microphone has received upgrades with its latest firmware update, including VISCA (Video System Control Architecture)-over-IP and Voice Lift technology. The company says VISCA offers synchronized control of multiple video peripherals, improving interoperability and meeting equality. Using VISCA-over-IP, users can position the camera to match with the audio […]

Stow, OH, January 31, 2024 — Audio-Technica, a leading innovator in transducer technology for over 60 years, announces that the ATND1061 Beamforming Ceiling Array Microphone has received major upgrades with its latest firmware update, including VISCA (Video System Control Architecture) over IP and Voice Lift technology. VISCA offers synchronized control of multiple video peripherals, improving […]

Audio-Technica announced the new System Solutions Test Lab at its U.S. headquarters in Stow, Ohio. This new facility was designed as a space that could be used for analysis, development, testing, demonstration and troubleshooting of Audio-Technica’s commercial products in applications including presentations, huddle rooms, classrooms, boardrooms and more. Integration with Audio-Technica’s technology partners is a […]

Audio-Technica introduced the ES964 boundary array microphone, the latest addition to the brand’s line of Engineered Sound solutions. The table-top ES964 — developed for companies that are concerned about audio quality for small-group online conferences and considering installation or expansion of shared or permanent conference spaces — provides clear audio for multi-person video conference environments, […]

Audio-Technica, a leading innovator in transducer technology for over 60 years, is pleased to announce that Wadsworth, Ohio-based Online Marketing has been presented with A-T’s prestigious President’s Award, for their work representing Audio-Technica professional audio products during the 2022/2023 fiscal year in the region comprising Ohio, Michigan, Indiana, Kentucky, West Virginia and Western Pennsylvania. The […]

Stow, OH, July 26, 2023 — Audio-Technica, a leading innovator in transducer technology for over 60 years, has recognized Mavric Incorporated with its Samurai Award for the 2022/2023 fiscal year, for representing Audio-Technica in the U.S. Southeast, covering Virginia, Tennessee, North Carolina, South Carolina, Georgia, Mississippi and Alabama. Audio-Technica held the awards ceremony to honor its dedicated […]

Audio-Technica announced that Kurt Van Scoy has been promoted to Audio-Technica U.S. vice president and officer, products, business alliances and marketing. The announcement was made by Manabu Aoki, Audio-Technica U.S. CEO and president, to whom Van Scoy will report directly in his new role. Van Scoy joined Audio-Technica U.S. in 1987, transferred to a subsidiary, […]

Audio-Technica announced a new exclusive relationship with the MotoAmerica race series, whereby Audio-Technica will serve as the official Broadcast Partner for microphones and headphones for the organization. MotoAmerica is the USA’s premier race series sanctioned by the American Motorcycle Association. The country’s top riders in multiple classes compete for the title each season across several […]