Audio-Technica announced the appointment of Mark Humrichouser as its vice president of system solution sales/marketing for Americas, professional products. In this new position, Humrichouser will spearhead sales and marketing initiatives for system solutions and professional products for all the Americas including the U.S., Canada and Latin America. Additionally, he will assume leadership of the broadcast sales department.

Humrichouser brings “significant executive level experience in business development and leadership to Audio-Technica and is well known and respected within the pro audio market globally.” He earned his degree in marketing from Radford University and most recently held the position of vice president of global sales at Shure Incorporated, and has previous management and sales experience at Sennheiser Electronic Corporation and Systems Wireless LTD. Reporting directly to the company’s President/CEO, Manabu Aoki, Mark will “chart a course for growth and innovation in the Pro Audio Landscape.” Reid Peterson, executive director of system solution sales, and Gary Dixon, director of broadcast sales, will report directly to Mark.

With a track record of accelerating growth and surpassing financial objectives, Audio-Technica says Humrichouser will drive the company toward a significant increase in system solution market share throughout the U.S., Canadian and Latin American markets. Aoki stated, “We are excited to bring someone with Mark’s talent and experience to Audio-Technica. We are confident that he will provide the leadership that is necessary for us to gain market share in the Pro Audio industry.”

Recognizing system solution and e-commerce as pivotal growth areas, Audio-Technica says it remains committed to advancing its business objectives under the leadership of Aoki, who will continue to drive e-commerce growth and spearhead marketing communication strategies. Humrichouser’s primary focus will be on fortifying and expanding the System Solution business across the Americas.