InfoComm 2025 Reflections

It’s July, which means InfoComm 2025 was officially last month. The dust has settled, I’ve returned from some much-needed PTO, and I’ve had time to reflect on the show as a whole.
If I’m honest, InfoComm was mostly a blur. I was on three panels, gave several VIP tours at my company’s booth, and had back-to-back evening events every night. That meant my time on the show floor was limited to some fast and furious exploration of what was new — or at least eye-catching.
I’ve seen a few blogs recapping InfoComm 2025, and the general consensus seems to be: less innovation, more iterative improvement. That’s a sentiment I’ve echoed many times before, and I generally agree. Based on that, there were only a few things I saw that felt truly noteworthy.
The first was a new product from Nanolumens and AUO Display — a transparent microLED that takes see-through screens to a whole new level. Transparent LCDs require a backlight. Transparent OLEDs have a dark substrate that’s not fully clear. Transparent LED films usually don’t have the pixel density for high-res images up close, and their structure is visible when the LEDs are off. This new transparent microLED has none of those issues. It’s pixel-dense, self-illuminating, and 80% transparent when the pixels are off.
The only real limitation right now is size — but the version shown on the show floor was large enough for a retail product display. Shoutout to OpenEye Global for the winery content, too.
The second product that stood out to me wasn’t brand new — at least not to me — but it was the first time I saw it at scale: the ArtMorph LED by CECOCECO, a ROE company.
The display on the floor used several types of printed materials — wood, marble, metal — to create an architectural-finish-style LED screen with some seriously impressive effects. At first glance, it looks like the wall is being projected onto, but it’s not. The LED layer behind the surface is illuminating through the materials, and the options for finishes are virtually limitless.
This product feels especially relevant for corporate lobbies and executive briefing centers, where digital meets design in a subtle but impactful way.
You can check out CECOCECO here:
Absen also brought a similar product called ALT Designer that was noteworthy; you can see it here:
Third, while recording a podcast in the Midwich Live booth, I was introduced to a product I hadn’t seen before from BirdDog. I’m admittedly late to the game on the X1 series PTZs — and to be honest, I usually don’t find most cameras all that different from one another. The e-ink screen and AI features are cool, sure, but what really got me geeking out was the LED tally light ring around the camera.
In multi-camera broadcast setups, these light rings work with the camera controller to help on-screen talent know which camera is live (program/red), which one is queued up next (preview/green), and which are idle (standby/white). It’s simple, but effective.
With the rise of enterprise broadcast systems and the growing demand for low-staff virtual production, these lights add a surprising amount of value. I wouldn’t be shocked to see other PTZ manufacturers follow suit — if they haven’t already.
Here’s the 2024 video — though, unfortunately, it doesn’t show off the tally light colors:
You can see it on the sizzle reel below, however!
Finally, I wrote a blog last month on “The Rise of the Room Kits,” and in that piece, I mentioned the new Shure kits featuring Huddly Crew. Huddly Crew isn’t a 2025 release — it’s been around — but with the Shure integration, I felt compelled to stop by.
What I like about Crew is that it doesn’t just focus on the active speaker. It also serves up relevant views of others in the room as they react to the conversation, giving remote participants a better sense of the room’s mood and dynamics. The way it configures on the network is slick, and Huddly’s push to eliminate unnecessary black control boxes is definitely worth applauding.
See the Shure-Huddly collab video here:
