Audio-Technica Adds ATDM-1012 Digital SmartMixer

Audio-Technica has expanded its range of Digital SmartMixer products with the introduction of the ATDM-1012. The ATDM-1012 Digital SmartMixer is for a wide variety of installed audio applications where mix-minus operation or audio pickup from specific zones within a space is required. The ATDM-1012 is a 14 input / 12 bus matrix mixer featuring 10 […]

Audio-Technica Adds ATDM-1012 Digital SmartMixer

Audio-Technica Intros Table-Top ES964 Boundary Array Microphone

Audio-Technica introduced the ES964 boundary array microphone, the latest addition to the brand’s line of Engineered Sound solutions. The company says the table-top ES964—developed for companies concerned about audio quality for small-group online conferences and considering installing or expanding shared or permanent conference spaces—provides audio for multi-person video conference environments. Audio-Technica says the ES964 employs […]

Audio-Technica Intros Table-Top ES964 Boundary Array Microphone

Audio-Technica Adds Audio-Technica LINK

Audio-Technica announced the release of its new Audio-Technica LINK proprietary communication protocol for digital interconnection of compatible A-T Commercial Audio microphones and mixing solutions. The company says the Audio-Technica LINK transmits uncompressed multi-channel digital audio and control information via category cables with minimal latency. According to the company, Audio-Technica LINK is natively supported by Audio-Technica’s […]

Audio-Technica Adds Audio-Technica LINK

Audio-Technica Adds Mark Humrichouser as VP of Solutions — Former Shure Global Sales Director

Audio-Technica announced the appointment of Mark Humrichouser as its vice president of system solution sales/marketing for Americas, professional products. In this new position, Humrichouser will spearhead sales and marketing initiatives for system solutions and professional products for all the Americas including the U.S., Canada and Latin America. Additionally, he will assume leadership of the broadcast […]

Audio-Technica Adds Mark Humrichouser as VP of Solutions — Former Shure Global Sales Director

Audio-Technica Details AT-UMX3 Livestreaming USB Audio Mixer

Audio-Technica announced the AT-UMX3 livestreaming USB audio mixer — Audio-Technica’s first USB audio mixer for streaming and other applications. Audio-Technica says the AT-UMX3 is a compact, desktop audio mixer equipped with all the functions needed for livestreaming. The AT-UMX3 is basically an all-in-one interface with one XLR / 1/4-inch microphone input, two LINE inputs and […]

Audio-Technica Details AT-UMX3 Livestreaming USB Audio Mixer

Rants & rAVes — Episode 1326: Audio-Technica Will Show Enhancements to Its ATND1061 Beamforming Ceiling Array Microphone at InfoComm 2024

My latest videocast episode features Audio-Technica’s applications engineering manager, Mark Donovan, to talk about the company’s plan at InfoComm 2024. In addition to introducing a totally new product line, Audio-Technica will show and demo new enhancements to its ATND1061 Beamforming Ceiling Array Microphone in its booth C5619 in Las Vegas June 12-14. Watch this, to […]

Rants & rAVes — Episode 1326: Audio-Technica Will Show Enhancements to Its ATND1061 Beamforming Ceiling Array Microphone at InfoComm 2024

Audio-Technica Shows New AT2040USB Hypercardioid Dynamic USB Microphone

Audio-Technica debuted the AT2040USB Hypercardioid Dynamic USB Microphone — a recent addition to A-T’s comprehensive lineup of 20 Series content creation products. The AT2040USB microphone combines the broadcast-quality performance of the AT2040 dynamic microphone with plug-and-play USB Type-C functionality, making it easy for podcasters, streamers and other content creators to achieve professional results, according to […]

Audio-Technica Shows New AT2040USB Hypercardioid Dynamic USB Microphone

Audio-Technica Shows New AT2020USB-XP Cardioid Condenser USB Microphone

Audio-Technica introduced the AT2020USB-XP Cardioid Condenser USB Microphone — a recent addition to A-T’s comprehensive lineup of 20 Series content creation products. According to the company, competitive features and studio-quality sound have become the calling card of the 20 Series, and the AT2020USB-XP is no exception, delivering “ideal performance” for streamers, podcasters and other content […]

Audio-Technica Shows New AT2020USB-XP Cardioid Condenser USB Microphone

Audio-Technica Announces New Broadcast Audio Rental Program for North America

Audio-Technica announced its new Broadcast Audio Rental Program, offering access to the premium microphone models that professionals trust to capture audio for their production. With the new Broadcast Audio Rental Program, users in all 50 states can rent select A-T’s shotgun and handheld mics, as well as select studio and headset products, for location and […]

Audio-Technica Announces New Broadcast Audio Rental Program for North America

Audio-Technica Adds California Office and New Company, Technica Logistics

Audio-Technica announced the formation of a new logistical operations company, Technica Logistics Inc. The announcement was made by Manabu Aoki, Audio-Technica director and CEO/president of Audio-Technica U.S. Inc., and underscores A-T’s long-term strategic business plan for ongoing growth and expansion in the coming years. “This new company is formed to supply enhanced service to our […]

Audio-Technica Adds California Office and New Company, Technica Logistics

New Audio-Technica Broadcast Audio Rental Program Takes Financial Stress Off Rental Companies

Audio-Technica announced its new Broadcast Audio Rental Program, offering access to the premium microphone models that professionals trust to capture clear, accurate audio for their production. As technology continues to advance at a rapid pace, Audio-Technica says it recognizes the importance of staying ahead of the curve to provide audio professionals with the “latest and […]

New Audio-Technica Broadcast Audio Rental Program Takes Financial Stress Off Rental Companies

Audio-Technica Expands NARUKAMI Line with HPA-KG NARU Tube Headphone Amplifier

Audio-Technica just launched the NARUKAMI HPA-KG NARU Tube Headphone Amplifier and ATH-AWKG Closed-Back Dynamic Wooden Headphones. The front and side panels of the HPA-KG NARU tube amplifier/preamplifier are crafted from kurogaki wood, Japanese black persimmon wood with “wavy black figuring that can be found nowhere else.” The metal mesh covering that protects the vacuum tubes […]

Audio-Technica Expands NARUKAMI Line with HPA-KG NARU Tube Headphone Amplifier

Audio-Technica Debuts A-T LINK for Its ATND1061LK Beamforming Ceiling Array Microphone

Audio-Technica announced the release of its new A-T LINK proprietary communication protocol for digital interconnection of compatible A-T Commercial Audio microphone and mixing solutions. Audio-Technica says A-T LINK transmits uncompressed multi-channel digital audio and control information via category cables with minimal latency. A-T LINK is natively supported by Audio-Technica’s ATND1061LK beamforming ceiling array microphone, providing […]

Audio-Technica Debuts A-T LINK for Its ATND1061LK Beamforming Ceiling Array Microphone

Audio-Technica Launches Q-SYS-Certified Plug-in for ES Wireless System Using FarmAssist

Audio-Technica launched a Q-SYS-certified plug-in for its Engineered Sound Wireless (ES Wireless) system using The Farm’s FarmAssist. Engineered Sound Wireless is optimized for “voice applications in meeting rooms, presentation halls, classrooms and other installed audio-conferencing environments.” The system utilizes DECT technology to provide “high channel counts with high-quality audio in a scalable manner.” The integration […]

Audio-Technica Launches Q-SYS-Certified Plug-in for ES Wireless System Using FarmAssist

Audio-Technica Appoints BP Marketing Group for Wisconsin and Northern Illinois for Commercial Audio Products Sales and Support

Audio-Technica, a leading innovator in transducer technology for over 60 years, has appointed the sales rep firm BP Marketing Group for the territory comprising Wisconsin and northern Illinois, effective February 1 for its commercial audio products. This move expands the territory that the company represents for Audio-Technica, which previously included Minnesota, North Dakota, South Dakota […]

Audio-Technica Appoints BP Marketing Group for Wisconsin and Northern Illinois for Commercial Audio Products Sales and Support

Audio-Technica Adds VISCA-over-IP and Voice Lift to Its ATND1061 Beamforming Ceiling Array Microphone

Audio-Technica announced that the ATND1061 Beamforming Ceiling Array Microphone has received upgrades with its latest firmware update, including VISCA (Video System Control Architecture)-over-IP and Voice Lift technology. The company says VISCA offers synchronized control of multiple video peripherals, improving interoperability and meeting equality. Using VISCA-over-IP, users can position the camera to match with the audio […]

Audio-Technica Adds VISCA-over-IP and Voice Lift to Its ATND1061 Beamforming Ceiling Array Microphone

Audio-Technica Updates Ceiling Array Microphone Capabilities with VISCA over IP, Voice Lift Technology

Stow, OH, January 31, 2024 — Audio-Technica, a leading innovator in transducer technology for over 60 years, announces that the ATND1061 Beamforming Ceiling Array Microphone has received major upgrades with its latest firmware update, including VISCA (Video System Control Architecture) over IP and Voice Lift technology. VISCA offers synchronized control of multiple video peripherals, improving […]

Audio-Technica Updates Ceiling Array Microphone Capabilities with VISCA over IP, Voice Lift Technology

Audio-Technica Announces System Solutions Test Lab at US Headquarters

Audio-Technica announced the new System Solutions Test Lab at its U.S. headquarters in Stow, Ohio. This new facility was designed as a space that could be used for analysis, development, testing, demonstration and troubleshooting of Audio-Technica’s commercial products in applications including presentations, huddle rooms, classrooms, boardrooms and more. Integration with Audio-Technica’s technology partners is a […]

Audio-Technica Announces System Solutions Test Lab at US Headquarters

Audio-Technica Adds ES964 Boundary Array Microphone

Audio-Technica introduced the ES964 boundary array microphone, the latest addition to the brand’s line of Engineered Sound solutions. The table-top ES964 — developed for companies that are concerned about audio quality for small-group online conferences and considering installation or expansion of shared or permanent conference spaces — provides clear audio for multi-person video conference environments, […]

Audio-Technica Adds ES964 Boundary Array Microphone

Audio-Technica honors Online Marketing with its President’s Award

Audio-Technica, a leading innovator in transducer technology for over 60 years, is pleased to announce that Wadsworth, Ohio-based Online Marketing has been presented with A-T’s prestigious President’s Award, for their work representing Audio-Technica professional audio products during the 2022/2023 fiscal year in the region comprising Ohio, Michigan, Indiana, Kentucky, West Virginia and Western Pennsylvania. The […]

Audio-Technica honors Online Marketing with its President’s Award

Audio-Technica honors Mavric Incorporated with its Samurai Award

Stow, OH, July 26, 2023 — Audio-Technica, a leading innovator in transducer technology for over 60 years, has recognized Mavric Incorporated with its Samurai Award for the 2022/2023 fiscal year, for representing Audio-Technica in the U.S. Southeast, covering Virginia, Tennessee, North Carolina, South Carolina, Georgia, Mississippi and Alabama. Audio-Technica held the awards ceremony to honor its dedicated […]

Audio-Technica honors Mavric Incorporated with its Samurai Award

Audio-Technica Promotes Kurt Van Scoy to US Vice President

Audio-Technica announced that Kurt Van Scoy has been promoted to Audio-Technica U.S. vice president and officer, products, business alliances and marketing. The announcement was made by Manabu Aoki, Audio-Technica U.S. CEO and president, to whom Van Scoy will report directly in his new role. Van Scoy joined Audio-Technica U.S. in 1987, transferred to a subsidiary, […]

Audio-Technica Promotes Kurt Van Scoy to US Vice President

Audio-Technica Announces Broadcast Partnership With MotoAmerica

Audio-Technica announced a new exclusive relationship with the MotoAmerica race series, whereby Audio-Technica will serve as the official Broadcast Partner for microphones and headphones for the organization. MotoAmerica is the USA’s premier race series sanctioned by the American Motorcycle Association. The country’s top riders in multiple classes compete for the title each season across several […]

Audio-Technica Announces Broadcast Partnership With MotoAmerica

Audio-Technica Adds Matt Markgraf as Strategic Partnership/Alliance Manager

Audio-Technica just announced the appointment of Matt Markgraf to the position of strategic partnership/alliance manager. The announcement was made by Kurt Van Scoy, Audio-Technica U.S. Vice President of Product, Business Alliances, and Marketing, and expands A-T’s global focus on certifications and integrations with third-party manufacturers. In his new position, Markgraf will be responsible for leading […]

Audio-Technica Adds Matt Markgraf as Strategic Partnership/Alliance Manager

Audio-Technica Debuts Engineered Sound Wireless System for UCC Rooms

Audio-Technica (booth 3554), a leading innovator in transducer technology for over 60 years, is exhibiting its Engineered Sound Wireless system, a recent addition to its range of commercial audio products. The new Engineered Sound Wireless system was created in response to the increasing demand for wireless microphone solutions for video- and web-conferencing. Audio-Technica’s Engineered Sound […]

Audio-Technica Debuts Engineered Sound Wireless System for UCC Rooms

Audio-Technica Adds New Cardioid Condenser USB Microphone

Audio-Technica just announced the AT2020USB-XP Cardioid Condenser USB Microphone — the latest addition to A-T’s lineup of 20 Series content creation products. Competitive features and studio-quality sound have become the calling card of the 20 Series, and the AT2020USB-XP is no exception, “delivering ideal performance for streamers, podcasters and other content creators.” Building on A-T’s […]

Audio-Technica Adds New Cardioid Condenser USB Microphone

Audio-Technica Shows New Beamforming Ceiling Array Mic and Engineered Sound Wireless Line at InfoComm 2023

Audio-Technica is at InfoComm 2023 in booth #3554 focused on showing integrators how to leverage two new products — the ATND1061DAN beamforming ceiling array microphone (which features recently announced Microsoft Teams and Zoom Rooms compatibility when paired with a Q-SYS bundle) and the new Engineered Sound Wireless (ES Wireless) line. We recorded a pre-InfoComm 2023 […]

Audio-Technica Shows New Beamforming Ceiling Array Mic and Engineered Sound Wireless Line at InfoComm 2023

Rants & rAVes — Episode 1245: Here’s a Live Demo of What Audio-Technica is Showing at InfoComm 2023; If You’re in UCC, You’ll love This!

My latest pre-InfoComm-2023 videocast features Audio-Technica’s Mark Donovan, applications engineering manager. To do a real-time, live demo of both products being highlighted in booth #3554 at InfoComm 2023. First, you see and hear the Audio-Technica Engineered Sound Wireless system including Mark switching between each of the four transmitters (mics) in real-time. Then, Mark switches to […]

Rants & rAVes — Episode 1245: Here’s a Live Demo of What Audio-Technica is Showing at InfoComm 2023; If You’re in UCC, You’ll love This!

Audio-Technica Launches AT2040USB Hypercardioid Dynamic USB Microphone

Audio-Technica announced the launch of the AT2040USB Hypercardioid Dynamic USB Microphone — the latest addition to A-T’s lineup of 20 Series content creation products. The AT2040USB microphone combines broadcast-quality performance with plug-and-play USB Type-C functionality. The microphone connects directly to the user’s computer for immediate use—no audio interface or additional cabling is required. The mic […]

Audio-Technica Launches AT2040USB Hypercardioid Dynamic USB Microphone

Audio-Technica’s ATND1061DAN Ceiling Array is Now Certified for Microsoft Teams Rooms

Audio-Technica just announced that the Audio-Technica ATND1061DAN Ceiling Array is now certified for Microsoft Teams Rooms as part of a Q-SYS system. A-T partnering with Q-SYS unifies and streamlines network configuration and control, resulting in a simplified integration and setup process for installers and end users, as well as remote monitoring and management and more. […]

Audio-Technica’s ATND1061DAN Ceiling Array is Now Certified for Microsoft Teams Rooms

Audio-Technica Launches BP3600 Immersive Audio Microphone

Audio-Technica has launched the BP3600 Immersive Audio Microphone, a premium broadcast audio tool capable of capturing stable, three-dimensional sound beds at sporting events, concerts, festivals, movie sets and more. The microphone has eight compact capsule assemblies with excellent high-frequency characteristics integrated into the body while remaining compact and lightweight enough for single-operator usability and easy […]

Audio-Technica Launches BP3600 Immersive Audio Microphone

Audio-Technica Introduces ATDM-0604a Digital SmartMixer

Audio-Technica introduced the ATDM-0604a Digital SmartMixer, an update of its ATDM-0604. The ATDM-0604a offers advanced functionality for use in a wide variety of applications, from meeting spaces to educational facilities. Incorporating user feedback from leading system integrators, the enhanced functions of this model bring improved performance for online or live meetings. Expanding on the feature […]

Audio-Technica Introduces ATDM-0604a Digital SmartMixer