DPAA announced today that Mexico-based Postermedia has joined its membership ranks. Postermedia is a digital out-of-home company with screens on public roads and street furniture in more than 12 cities across Mexico. The company also installed the first wireless hotspots on buses in the country, and amplifies campaigns with Wi-Fi, Bluetooth, 3D volumetric, augmented reality, luminescent, olfactory systems and interactive screens.
Barry Frey, DPAA president and CEO, said, “We welcome Postermedia as our Latin American membership continues to grow. They are doing really impactful, ground-breaking work in their home country and we look forward to introducing them to the DOOH global community sharing best practices and innovative ideas.”
DPAA is a global, digital out-of-home marketing association that has created a strong community environment in which members drive and promote their digital capabilities. To deliver on their promise of “Digital Out of Home Everything,” DPAA functions as a business accelerator and consultant for members. Membership in the DPAA community brings many benefits, including admission to quarterly “mini summit” meetings with ad industry and DOOH leaders; access to curated VIP tours and meetings at CES and Cannes Lions; an extensive database of research, best practices and case studies; tools for planning, training and forecasting; social media amplification; publication discounts; an opportunity to participate in media partnerships; insights on software and hardware solutions; further integration into the advertising ecosystem as part of the video everywhere conversation and marketing campaign; and more.