A quick introduction to my DPAA introduction: I knew a bit about the association before my time in the AV industry; I started working in advertising in New York City in 2013. Seven-ish years in ad agencies later (I worked here, then here, and now here), working mostly in digital media with some print mixed […]
A new survey of media planners released today by DPAA points to continued revenue growth for digital out-of-home (DOOH) media, citing mobile tie-ins, inclusion in more media planning systems, the availability of attribution studies and programmatic opportunities as keys to garnering larger shares of media budgets. The report is available exclusively to DPAA members. Barry […]
DPAA announced today that Starlite Digital has joined its membership ranks. Starlite Digital has begun rolling out what will be a national network of intelligent digital video screens strategically located at high traffic outdoor shopping centers, anchored with supermarkets, big box retailers and drug stores. Capitalizing on the close relationships built with these sectors by […]
DPAA announced today that Phoenix Vision has joined its membership ranks. Phoenix Vision is a growing digital out-of-home (DOOH) provider and technology administrator for its Digital Billboard Network (DBN). Phoenix Vision has placed over 380 screen installations and is expected to grow to over 1,000 by the end of 2019. Screens are located on point-of-purchase […]
DPAA announced today that Enlighten, the first full scale enterprise solution in the cannabis space, has joined its membership ranks. Enlighten’s in-store digital network is active in more than 650 cannabis businesses, including dispensaries, cultivators and producers, head shops, cannabis lounges and medical facilities. Managed by a team with a collective 20 years of experience […]
DPAA announced today that Mexico-based Postermedia has joined its membership ranks. Postermedia is a digital out-of-home company with screens on public roads and street furniture in more than 12 cities across Mexico. The company also installed the first wireless hotspots on buses in the country, and amplifies campaigns with Wi-Fi, Bluetooth, 3D volumetric, augmented reality, […]