DPAA Adds Another in Starlite Digital
DPAA announced today that Starlite Digital has joined its membership ranks. Starlite Digital has begun rolling out what will be a national network of intelligent digital video screens strategically located at high traffic outdoor shopping centers, anchored with supermarkets, big box retailers and drug stores. Capitalizing on the close relationships built with these sectors by Starlite Digitals sister company, Starlite Media, Starlite Digitals market launch was in New York, where the channel is generating more than 40 million verified monthly impressions.
Barry Frey, DPAA president and CEO, said, “Starlite Digital has enormous growth potential thanks to their ability to serve dynamic digital out-of-home campaigns and entrée into the supermarket and REIT categories through the long and successful relationships developed by Starlite Media. We welcome Starlite Digital to our membership ranks and look forward to working with them to support their growth plans.
Dave Kelshaw, chief digital officer, Starlite Digital, said, ”Our state-of-the art dynamic digital network builds awareness and acts as a final reminder to consumers before they make a purchase. Today, our audience analytics platform enables us to measure campaign performance using anonymous audience data such as average dwell time, attention time, gender and mood. Tomorrow, with the help of AI advancements developed with our retail and tech partners, our platform will enhance the retailers execution and improve relevancy for the consumer. We are excited about our growth prospects and see our DPAA membership as critical to reinforcing our commitment to the digital out-of-home industry as well as serving as a valuable resource in support of our efforts. Barry and Noah Klas have been incredibly supportive and were excited to join the DPAA family.”
DPAA is a global, digital out-of-home marketing association that has created a strong community environment in which members drive and promote their digital capabilities. To deliver on their promise of ”Digital Out of Home Everything,” DPAA functions as a business accelerator and concierge/consultant for members. Membership in the DPAA community brings many benefits, including admission to quarterly “mini summit” meetings with ad industry and DOOH leaders; access to curated VIP tours and meetings at CES and Cannes Lions; an extensive database of research, best practices and case studies; tools for planning, training and forecasting; social media amplification; publication discounts; an opportunity to participate in media partnerships; insights on software and hardware solutions; further integration into the advertising ecosystem as part of the video everywhere conversation and marketing campaign; and more.
In 2018, DPAA launched WE.DOOH (Women’s Empowerment for the Digital Out-of-Home Industry), an initiative designed to aid and empower women in the digital out-of-home industry. The initiative provides a wide range of activities, including personal development programs, educational webinars, networking events and other support services.
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