DPAA announced today that Phoenix Vision has joined its membership ranks. Phoenix Vision is a growing digital out-of-home (DOOH) provider and technology administrator for its Digital Billboard Network (DBN). Phoenix Vision has placed over 380 screen installations and is expected to grow to over 1,000 by the end of 2019.
Screens are located on point-of-purchase merchandising units along with the utilization of large screens, both located in high traffic national brand retail locations. In addition to Hawaii, Phoenix Vision currently has sites in Sydney and Melbourne, Australia and Richmond, Va. Screens will also be introduced soon in Springfield, Mass. the Tampa Bay area, the San Francisco Bay area, Seattle, Washington and Vancouver, British Columbia.
Barry Frey, DPAA president & CEO, said, “Digital Billboard Network is experiencing tremendous growth across Hawaii thanks to its high-traffic installations and the great technology support provided by Phoenix Vision. We are delighted to welcome them aboard as members.”
Cliff Cooke, CEO of Phoenix Vision, said, “We see great value in joining DPAA, including access to best practices, research and the ability to network with other members who, like us, are building the digital-out-of-home industry into a powerhouse for marketers. In addition, as an integrator of ‘best of breed’ technology to implement system performance and functional goals, Phoenix Vision salutes its DPAA team member-partners for facilitating the integration of their software to achieve our desired results. Ayuda’s content management system is the ideal software to drive the newspaper advertiser campaigns and Admobilize’s demographic capture software provides the audience measurement tools such that advertisers are aware of who is seeing their unique advertisements.”
DPAA is a global, digital out-of-home marketing association that has created a strong community environment in which members drive and promote their digital capabilities. To deliver on their promise of “Digital Out of Home Everything,” DPAA functions as a business accelerator and concierge/consultant for members. Membership in the DPAA community brings many benefits, including admission to quarterly “mini summit” meetings with ad industry and DOOH leaders; access to curated VIP tours and meetings at CES and Cannes Lions; an extensive database of research, best practices and case studies; tools for planning, training and forecasting; social media amplification; publication discounts; an opportunity to participate in media partnerships; insights on software and hardware solutions; further integration into the advertising ecosystem as part of the video everywhere conversation and marketing campaign; and more.
Recently, DPAA launched WE.DOOH (Women’s Empowerment for the Digital Out-of-Home Industry), an initiative designed to aid and empower women in the digital out-of-home industry. The initiative provides a wide range of activities, including personal development programs, educational webinars, networking events and other support services.
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