DPAA announced today that Enlighten, the first full scale enterprise solution in the cannabis space, has joined its membership ranks.
Enlighten’s in-store digital network is active in more than 650 cannabis businesses, including dispensaries, cultivators and producers, head shops, cannabis lounges and medical facilities. Managed by a team with a collective 20 years of experience serving Fortune 500 companies, first-class retailers and top-end brands all over the world, Enlighten brings cutting edge retail technology to the cannabis industry. This technology includes “smart menus” for customers, interactive educational information, point-of-sale digital advertising and proprietary analytics.
Barry Frey, DPAA president and CEO, said, “Enlighten is bringing a broad range of digital out-of-home solutions to what promises to be a burgeoning industry. They help their partners grow their brands and build relationships with their customers, educating them and building sales lift. We welcome them aboard as members.”
Interim CEO Colby McKenzie of Enlighten said, “Barry and his team at DPAA do a great job of promoting the digital-out-of-home industry and providing members with tools for growth. We are delighted to become part of the DPAA’s member community.”
DPAA is a global, digital out-of-home marketing association that has created a strong community environment in which members drive and promote their digital capabilities.