Mark Coxon

Mark Coxon is an AV industry native and blogger for the rAVe BlogSquad. You can reach him directly at mark@marketexplosion.me.

The User Interface — It’s Not Business, It’s Personal

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If you’re a movie fan, you’re well aware of the ongoing conflict often portrayed between humans and machines in a dystopian future. Think “West World,” “2001: A Space Odyssey,” “Terminator,” “I, Robot” and “The Matrix.” I can’t help but wonder if these movies are so popular because they reflect our own personal experiences of the […]

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Eyes on the Future

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If you’ve been reading my blogs lately, you already know I’m a huge proponent of escalating the rate of evolution in our industry in order to best meet the needs of our customers and continue to be relevant. I’ve been promoting developing better business acumen and having earlier conversations with our customers on a deeper […]

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Retail Is Not Dead — The Opportunity

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It’s July 16th, the end of another Prime Day where Amazon, the online behemoth, is slated to do nearly $6 billion dollars in sales in just two days. Estimates show that Amazon accounts for anywhere from 38 to 49% of US eCommerce which gives them a commanding lead over second place eBay, which accounts for […]

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Five Questions Every Integrator Should Be Asking

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For those of you who don’t know me well, I am pretty active in networking with other AV professionals, technology managers, designers, content producers, etc  If there is one thing most of them agree on, it’s that doing a proper needs analysis is the only way to assure that our systems meet all of our […]

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My (Belated) InfoComm Review

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No other AV publication or agency produced as much content around InfoComm19 as rAVe. I mean, it wasn’t even close. Gary did a ton of pre-show interviews and previews, Johnny and Victoria ran the podcast booth on the show floor at the Peerless-AV booth and were booked day in and day out, and an army […]

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AVPhenom Introduces New Workplace Software at InfoComm19

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5/30/2019 Rancho Santa Margarita, CA Every year, Phenomenal Industries introduces at least one new GAMECHANGING product before InfoComm, AV’s premier commercial trade show.  Last year, there was an explosion of activity around ShareChair, the revolutionary huddle room collaboration product that blurred the lines between technology and furniture to change the way we share information. It […]

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Collision Course

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In the last month, I’ve had the opportunity to listen and learn a lot about the modern workplace and the principles behind its design. The philosophy goes well beyond the phrase “open” and really capitalizes on the idea of activity based working and creating spaces that allow for independent work, team collaboration, large team meetings, […]

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Mad Systems’ New Software Is In Your Face

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Last month I wrote a blog about Mad Systems new Quicksilver AV distribution system and I ended that piece with a teaser about their new facial recognition software. If we know anything about content, we know that the context of that content is extremely important. Delivering content is one thing, but delivering customized content to […]

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Why I Joined Tangram Interiors

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When I first joined the ranks of Milestone one of my coworkers told me that “Every integrator wants to work for a manufacturer when they grow up.” It was funny, and at the time I identified with that statement on some level.  Working for a manufacturer offered a few advantages for sure.  From a sales perspective, […]

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Technologists in Bars Talking AV – Episode 3: Good Word Brewing with Jarrett Jones of Baker Audio Visual

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What do you do when you’re in Atlanta? You hang out at Good Word Brewing & Public House with Jarrett Jones, Director of Commercial Engineering at Baker Audio Visual. We talk about bourbon and pick-up trucks as well as how we inspire and train the next generation of AV professionals. (There may be an Easter […]

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Technologists In Bars Talking AV – Episode 2: Left Coast Brewing with Steffan Crowley

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Have a drink with me and my guest Steffan Crowley at Left Coast Brewing. We’ll learn a little about how to take the CCNA as well as Steffan’s Meme Theory (and we might just sneak some AV in there too.) Check out Left Coast Brewing at https://www.leftcoastbrewing.com Find Steffan’s company Rosendin here: https://www.rosendin.com

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Three AV Companies to Watch in 2019

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I have tried to avoid writing one of these blogs. I resisted the temptation to wrap up my top moments of 2018. I stayed clear of making tech predictions for 2019. I even managed not to comment on others’ top moment lists and predictions. All in all, I was doing pretty well… until yesterday. Yesterday I […]

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