Mark Coxon

Mark Coxon is an AV industry native and blogger for the rAVe BlogSquad. You can reach him directly at mark@marketexplosion.me.

Down 7, Up 8

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I saw a license plate today that read “DWN7UP8,” and it really struck a chord with me. In a society where we are always being measured, compared, monetized, KPI’d and ROI’d, it’s hard not to get caught up in where you are RIGHT NOW. However, like life, our careers are a journey. A long game […]

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Entanglement: Tech and Workplace

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You’ve likely noticed that there is a lot of chatter about technology these days as it pertains to the hybrid work environment, remote collaboration, touchless interfaces and the return to the office in general. I’ve stated in the past that you really can’t be an expert in workplace technology without first being an expert in […]

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Listen Up!

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I’ve always heard the key to sales is always be closing (ABC, right?) However, in my experience, many salespeople try close too soon or close the wrong sale. Too many professionals go into an appointment with an agenda. i.e., I am going to said clients office to close X units of Y.  But do they […]

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Selling AV — Episode 119: Selling (Your) AV (Company): an Interview With Jay Myers

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I sit and talk to Jay Myers about his book “Rounding Third and Heading Home: The Emotional Journey of Selling My Business and the Lessons I Learned Along the Way.” Jay shares lessons he learned over the 22 years he spent building his AV business, eventually resulting in a sale to the world’s largest integrator. […]

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Diversity, Equity, Inclusion — Dr. Ivan Joseph and the NSCA Business and Leadership Conference

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At the end of February, the National Systems Contractors Association (NSCA) had its annual Business and Leadership Conference. If you haven’t been to one before, whether in person or virtually (like this year), then you should prioritize it next year.  There were a lot of great keynotes, talks, and breakout sessions spanning sales, marketing, design […]

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The “Ins” and “Outs” of Selling Technology

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As technology salespeople, it is very tempting to have early conversations around technology itself. I’ve attended job walks or integrator interviews where the representative of a technology company quickly turns a discussion about a room into questions about how many inputs and outputs the company needs on their switcher or what brand of control system […]

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App-less Shrugged

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Given today’s environment and my role with a workplace technology company, I have been exploring a LOT of different collaboration tools as of late. Collaboration devices have officially gone well beyond wireless screen-sharing at this point. In fact, with Zoom, Teams, etc. offering screen-share as part of their software platforms over the Wi-Fi connection, I’d […]

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IT or X? It’s BOTH!

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Suppose you’re active in social media at all. In that case, you may have noticed that quite a few strong opinions are resurfacing about AV’s “Experience” movement that has been happening since InfoComm became AVIXA. I believe the sudden rise of cloud-based conferencing, AV-over-IP and the retraction of hospitality, live and experiential events due to […]

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Selling AV — Episode 114: Considering Environmental Factors in Your AV Designs

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The look, feel, and workflow a space needs to provide are not always easily found on the floor plan. This week, I answer a question from Graham Kirkpatrick on how to better align our systems with furniture, fixtures, and equipment  to create efficient and cohesive designs. Podcast: Play in new window | DownloadSubscribe: RSS

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