Mark Coxon

Mark Coxon is an AV industry native and blogger for the rAVe BlogSquad. You can reach him directly at mark@marketexplosion.me.

Selling AV — Episode 98: Taking A Step Back

This week’s Selling AV comes from a post I did on Linked In stating that I no longer want to have technology conversations. How do you have deeper conversations? Take a step back. Podcast: Play in new window | DownloadSubscribe: Android | RSS

A major reason industries get commoditized is that they fall into selling products. This week I talk about asking a single question that helps you sell impact instead, which is something worth paying for. Podcast: Play in new window | DownloadSubscribe: Android | RSS

For those of you who don’t know me well, I am pretty active in networking with other AV Professionals, Technology Managers, Designers, Content Producers, etc. If there is one thing most of them agree on, it’s that doing a proper needs analysis is the only way to assure that our systems meet all of our […]

No other AV publication or agency produced as much content around InfoComm19 as rAVe. I mean, it wasn’t even close. Gary did a ton of pre-show interviews and previews, Johnny and Victoria ran the podcast booth on the show floor at the Peerless-AV booth and were booked day in and day out, and an army […]

As AV professionals, sometimes we get caught up in how cool technology is and talk a lot about “how” we do things. This week in Selling AV I share how to pivot and make those conversations count. Podcast: Play in new window | DownloadSubscribe: Android | RSS

5/30/2019 Rancho Santa Margarita, CA Every year, Phenomenal Industries introduces at least one new GAMECHANGING product before InfoComm, AV’s premier commercial trade show. Last year, there was an explosion of activity around ShareChair, the revolutionary huddle room collaboration product that blurred the lines between technology and furniture to change the way we share information. It […]

How do you escape some of your insecurities and give yourself permission to be the best version of yourself? Create a personal brand. Find out what I’m talking about on this episode of Selling AV. Podcast: Play in new window | DownloadSubscribe: Android | RSS

A few weeks ago, I sat in on a meeting with the head of global real estate for an innovative company here in California. He was amazingly generous in sharing his strategy on how he approached developing properties for his company, and I took three pages of notes over that 20 minute period. I think […]

In the last month, I’ve had the opportunity to listen and learn a lot about the modern workplace and the principles behind its design. The philosophy goes well beyond the phrase “open” and really capitalizes on the idea of activity based working and creating spaces that allow for independent work, team collaboration, large team meetings, […]

Many times we have our clients compare the cost of our services to those provided by other trades like electricians. It’s tempting to match pricing to gain a client relationship, but in this week’s Selling AV, I talk about why this may be a very bad idea. Podcast: Play in new window | DownloadSubscribe: Android […]

Sometimes, even after creating alignment and demonstrating value, a sale can get stuck. This week I talk about two ways to move things forward that may just mean checking your ego at the door. Podcast: Play in new window | DownloadSubscribe: Android | RSS

Right now, a part of each of my day has been dedicated to developing my class for InfoComm 2019. I am giving a talk on “Using AV Technology to Trigger Customers’ Biological Responses” or as I refer to it, “Triggered!” Any time that you are giving a presentation, it’s extremely important to consider the audience […]

Sometimes the answer to a better sale may not be in trying to force a close, but in walking away and leaving a trail. Find out how in my latest Selling AV. Podcast: Play in new window | DownloadSubscribe: Android | RSS

Last month I wrote a blog about Mad Systems new Quicksilver AV distribution system and I ended that piece with a teaser about their new facial recognition software. If we know anything about content, we know that the context of that content is extremely important. Delivering content is one thing, but delivering customized content to […]

When I first joined the ranks of Milestone one of my coworkers told me that “Every integrator wants to work for a manufacturer when they grow up.” It was funny, and at the time I identified with that statement on some level. Working for a manufacturer offered a few advantages for sure. From a sales perspective, […]

What do you do when you’re in Atlanta? You hang out at Good Word Brewing & Public House with Jarrett Jones, Director of Commercial Engineering at Baker Audio Visual. We talk about bourbon and pick-up trucks as well as how we inspire and train the next generation of AV professionals. (There may be an Easter […]

The latest question from the AV Industry Professionals Group asks how we tackle the challenge of the consumerization of our industry. Here is a great way to start that conversation. Podcast: Play in new window | DownloadSubscribe: Android | RSS

I had the pleasure of visiting my friends at Mad Systems last week. It is a company I know quite a bit about, (in large part because I worked there for 4 years), and I was invited to come and take a look at what they’ve been up to lately. They have a history of designing […]

Screen-Shot-2019-02-20-at-9.25.35-AM.jpeg

Have a drink with me and my guest Steffan Crowley at Left Coast Brewing. We’ll learn a little about how to take the CCNA as well as Steffan’s Meme Theory (and we might just sneak some AV in there too.) Check out Left Coast Brewing at https://www.leftcoastbrewing.com Find Steffan’s company Rosendin here: https://www.rosendin.com

I received quite a few suggestions from other AV Pros for this year’s episodes of Selling AV. This week I talk about knowing your enemy because it just might not be who you think it is. Podcast: Play in new window | DownloadSubscribe: Android | RSS

Welcome to Technologist In Bars Talking AV! Come hang out with me and my guest Joe Way at GameCraft Brewing. We’ll have a drink, eat some spicy chicken, play Jenga… and if there’s still time left, maybe we’ll talk about Joe’s role in AV as well as his new book Producing Worship. Check out GameCraft […]

The first Selling AV topic of 2019 comes to us from an integrator in Australia. How do integrators better work with consultants to deliver value? Tune in to find out! Podcast: Play in new window | DownloadSubscribe: Android | RSS

I have tried to avoid writing one of these blogs. I resisted the temptation to wrap up my top moments of 2018. I stayed clear of making tech predictions for 2019. I even managed not to comment on others’ top moment lists and predictions. All in all, I was doing pretty well… until yesterday. Yesterday I […]

I want to make Selling AV a collaborative effort in 2019, so here’s how I propose we do that with a new format in the New Year. Podcast: Play in new window | DownloadSubscribe: Android | RSS

2018 is all but gone and it’s time to focus on success in the New Year. The best thing to do this week is to focus on how to do that. Learn how in this episode of Selling AV. Podcast: Play in new window | DownloadSubscribe: Android | RSS

For 2019 I thought I’d flip the script on my Selling AV podcast by introducing a new format. In 2019, I’ll be crowdsourcing your AV sales questions and asking what your biggest challenges are. Then I’ll take those questions and answer them Selling AV style via audio in under five minutes. Once the podcast is […]

Last month I asked if the AV Industry was getting soft. I hope that it is… because it should be. In a time when technology is advancing at an alarming rate and becoming more and more advanced, it may seem counterintuitive to tell companies that they should hire less technically minded people, but that is […]

December 24th, 2018 Orange County, CA Just in time for Christmas, AV innovator and inventor, Mark Coxon, AKA @AVPhenom, has introduced a disruptive new electronic gift-giving service. “I saw two trends converging in the marketplace”, says Phenom. “First, young people are consuming a large amount of YouTube content and Twitch content. Secondly, there has been an […]

Old school sales knowledge says to Always Be Closing. In today’s world that just doesn’t work. In this week’s Selling AV, I update the methodology to help you better serve your clients. Podcast: Play in new window | DownloadSubscribe: Android | RSS

For those of you that aren’t on Twitter or don’t follow me there, I am pretty active on that platform as @avphenom. Most of my tweets deal with AV in some capacity, whether I’m participating in an online chat session, playing an industry hashtag game, or sharing a blog, podcast, or perhaps general business intel that […]

Even in an industry as exciting as AV, it can be hard to be excited about the product or service you represent day-in and day-out. In this week’s Selling AV, I talk about a couple ways to rekindle that passion. Podcast: Play in new window | DownloadSubscribe: Android | RSS

Technology is an ever-changing environment, and the world of AV technology is no different. Change allows technology industries to thrive, given that the people working in the industry see it for the opportunity it represents and embrace their new futures to pursue it. Many times embracing change means that it’s time to retool our businesses and part […]

Mark Coxon

Selling AV — Episode 98: Taking A Step Back

Selling AV — Episode 97: Selling Impact

5 Questions Every Integrator Should Be Asking.

My (Belated) InfoComm Review

Selling AV — Episode 96: Conversations That Count

AVPhenom Introduces New Workplace Software at InfoComm19

Selling AV — Episode 95: Personal Brand

The Corporate Campus

Collision Course

Selling AV — Episode 94: Maintaining Value as an Industry

Selling AV — Episode 93: It’s Not Them, It’s You

Don’t Come to My Class at InfoComm 2019

Selling AV — Episode 92: Dropping Breadcrumbs

Mad Systems’ New Software Is In Your Face

Why I Joined Tangram Interiors

Technologists in Bars Talking AV – Episode 3: Good Word Brewing with Jarrett Jones of Baker Audio Visual

Selling AV — Episode 91: Fighting Consumerization

AV Gets a Facelift… and Facial Recognition- Part 1

Technologists In Bars Talking AV – Episode 2: Left Coast Brewing with Steffan Crowley

Selling AV — Episode 90: Know Your Enemy

Technologists In Bars Talking AV – Episode 1: GameCraft Brewing with Joe Way

Selling AV — Episode 89: Working with Consultants

Three AV Companies to Watch in 2019

Selling AV — Episode 88: New Year, New Format

Selling AV — Episode 87: Start 2019 with…

New Year, New Format

Is the AV Industry Getting Soft? Part 2: Hiring in 2019

AVPhenom launches Electronic Gift Giving Service

Selling AV — Episode 86: Always Be C……

My Most Popular Tweet of the Year (And What It Says About Our Industry)

Selling AV — Episode 85: Finding the Fire

Is the AV Industry Getting Soft?