Mark Coxon

Mark Coxon is an AV industry native and blogger for the rAVe BlogSquad. You can reach him directly at mark@marketexplosion.me.

Storm The Studio

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A few months back, I wrote a piece on the 3 environments integrators should be offering to their customers.  One of those 3 environments is the studio. In the piece, I stated, “Whether producing marketing content like podcasts and unboxing videos, teaching hybrid classes, doing worldwide company events or introducing new products and services to […]

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The Sacred Timeline

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I just finished watching Loki, a Marvel-inspired series on Disney+. For those that haven’t seen it, I won’t include any spoilers here, just that the show revolves around a concept called “the sacred timeline.” This refers to the way we see the world and all of the potential opportunities the timeline had to branch, creating […]

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The Struggle for ‘Seamless’ Hybrid Experiences

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There are 1,001 blogs on the hybrid workplace and hybrid classrooms. Heck, I may have even contributed to that total. But before you dismiss this one, I’ll tell you it’s short, intuitive and not quite the same as the others. If you’re doing hybrid meetings or classrooms, you already know the main components: Audience facing […]

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Down 7, Up 8

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I saw a license plate today that read “DWN7UP8,” and it really struck a chord with me. In a society where we are always being measured, compared, monetized, KPI’d and ROI’d, it’s hard not to get caught up in where you are RIGHT NOW. However, like life, our careers are a journey. A long game […]

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Entanglement: Tech and Workplace

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You’ve likely noticed that there is a lot of chatter about technology these days as it pertains to the hybrid work environment, remote collaboration, touchless interfaces and the return to the office in general. I’ve stated in the past that you really can’t be an expert in workplace technology without first being an expert in […]

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Listen Up!

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I’ve always heard the key to sales is always be closing (ABC, right?) However, in my experience, many salespeople try close too soon or close the wrong sale. Too many professionals go into an appointment with an agenda. i.e., I am going to said clients office to close X units of Y.  But do they […]

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Selling AV — Episode 119: Selling (Your) AV (Company): an Interview With Jay Myers

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I sit and talk to Jay Myers about his book “Rounding Third and Heading Home: The Emotional Journey of Selling My Business and the Lessons I Learned Along the Way.” Jay shares lessons he learned over the 22 years he spent building his AV business, eventually resulting in a sale to the world’s largest integrator. […]

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Diversity, Equity, Inclusion — Dr. Ivan Joseph and the NSCA Business and Leadership Conference

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At the end of February, the National Systems Contractors Association (NSCA) had its annual Business and Leadership Conference. If you haven’t been to one before, whether in person or virtually (like this year), then you should prioritize it next year.  There were a lot of great keynotes, talks, and breakout sessions spanning sales, marketing, design […]

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The “Ins” and “Outs” of Selling Technology

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As technology salespeople, it is very tempting to have early conversations around technology itself. I’ve attended job walks or integrator interviews where the representative of a technology company quickly turns a discussion about a room into questions about how many inputs and outputs the company needs on their switcher or what brand of control system […]

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