Mark Coxon

Mark Coxon is an AV industry native and blogger for the rAVe BlogSquad. You can reach him directly at mark@marketexplosion.me.

Adaptability in Business: Lessons From Sports

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The ability to adapt may prove to be the most valuable superpower businesses can possess in today’s world.  Business as usual has been disrupted repeatedly by natural disasters, climate change, geopolitical conflict, war, a pandemic, supply change issues, and the great resignation … and that’s just in the last 24 months. If you think those […]

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Saving the Office Park

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I’m sure you’ve all seen the LinkedIn or other social media post that looks like this: “Uber, the world’s largest taxi company, owns no vehicles. Facebook, the world’s most popular media owner, creates no content. Alibaba, the most valuable retailer, has no inventory. And Airbnb, the world’s largest accommodation provider, owns no real estate. Something […]

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AVPhenom’s InfoComm 22 Booth Visit List

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This time of year you will see a lot of lists for InfoComm 22. There are lists about what to pack and where to eat, as well as a litany of press releases touting “must see” products. There are more lists of events, dinners, tours, and shows outside the convention center. And on top of […]

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InfoComm Survival Guide- [Un]Compressed Video

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Well it’s trade show season and the press releases are starting to pour in.  Before you head onto the InfoComm ’22 floor, it’s a good idea to polish your armor to best avoid being hit with a poison arrow of misinformation. If you missed my first post on “deceptive specs” you should check it out […]

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Up Your Whiteboard Game by Combining the Best of Analog and Digital

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Trade show season is back. ISE is going on in Barcelona as I type, and Infocomm 2022 in Las Vegas is just 25 days away. This means that manufacturers, integrators and *gasp* end users are all converging to explore new partnerships and help people bridge the analog-to-digital gaps that have been isolated during the great […]

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Rethinking Space

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If there’s one topic that has been totally exhausted and “overthunk” in the last year, it’s the post-COVID return to work. I don’t say that because it’s unimportant; I say that because most of the pieces we see written try to draw some new one-size-fits-all conclusion to what the… gulp… “new normal” will, or should, […]

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What Business Are YOU In?

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I had the opportunity to attend the Almo E4 event in Anaheim, California, earlier today.  If you’ve ever been to an Almo event, you know that rAVe founder Gary Kayye usually kicks off the day with a thought-provoking keynote, and this E4 was no different. I won’t give away the whole talk, as Almo still […]

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Desire Paths: Hidden Opportunities for Improvement

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You have most likely run across one of these pictures posted on social media, showing a high-end corporate campus or university with an engineered walkway through a large expanse of grass that is marred by a dirt trail worn through the landscape as a shortcut. It’s just as likely that you’ve seen these in real […]

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Collaboration Is About Workflows — Not Screen Sharing

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As we navigate the reasons to get together in person, collaboration seems to be one of the main terms used as to why we still need physical spaces. We’ve seen a multitude of solutions pop up in this arena, typically consisting of a screen, cameras, microphone, speakers and screen sharing software. Some systems take this […]

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Are You Offering Work Havens?

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There’s a ton of chatter about Work from Home (WFH), Work From Anywhere (WFA) and Hybrid/Remote work environments these days. The emphasis on remote work is not misplaced, and companies are grappling with their go-forward strategies in these areas. Many integrators put together little guides for WFH products that include better webcams, microphones and ring […]

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Phenomenal Industries Announces New Soft Conferencing Product at InfoComm21

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Dateline 10/29/21 Orlando, Florida Phenomenal Industries, known for announcing innovative products at Infocomm like OpenOffice 247365 in 2019 and ShareChair in 2018, has announced a NEW cross-platform soft conferencing product for InfoComm21. We at rAVe caught up with AVPhenom, president of Phenomenal Industries, who arrived at the show a couple of days late after an […]

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