Mark Coxon

Mark Coxon is an AV industry native and blogger for the rAVe BlogSquad. You can reach him directly at mark@marketexplosion.me.

Hybrid is Tough

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If you’ve been paying any attention to the conversations in professional AV right now, you’ve undoubtedly heard the word hybrid over and over again. There are countless products, articles, and strategies for deploying technology that bridges our physical spaces to our virtual ones in ways that try to level the playing field and create equity […]

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App-less Shrugged

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Given today’s environment and my role with a workplace technology company, I have been exploring a LOT of different collaboration tools as of late. Collaboration devices have officially gone well beyond wireless screen-sharing at this point. In fact, with Zoom, Teams, etc. offering screen-share as part of their software platforms over the Wi-Fi connection, I’d […]

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IT or X? It’s BOTH!

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Suppose you’re active in social media at all. In that case, you may have noticed that quite a few strong opinions are resurfacing about AV’s “Experience” movement that has been happening since InfoComm became AVIXA. I believe the sudden rise of cloud-based conferencing, AV-over-IP and the retraction of hospitality, live and experiential events due to […]

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Selling AV — Episode 114: Considering Environmental Factors in Your AV Designs

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The look, feel, and workflow a space needs to provide are not always easily found on the floor plan. This week, I answer a question from Graham Kirkpatrick on how to better align our systems with furniture, fixtures, and equipment  to create efficient and cohesive designs. Podcast: Play in new window | DownloadSubscribe: RSS

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The Great AVoIP Debate

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I spend some time on Twitter, and yesterday I noticed a lot of online chatter happening around a panel rAVe put together for LAVNCH WEEK 2.0. Kudos to the staff at rAVe for curating the speakers, because to my knowledge, the people on the panel and the groups they represent had never been assembled together […]

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Why Content Marketing just became EXPONENTIALLY Important to AV

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Last week was InfoComm week, one of the most anticipated events each year for the ProAV market. After purchasing floor space, building exhibits, flying in staff, and entertaining customers, many companies spend 6 or even 7 figures showcasing their products and services at InfoComm. Based on the enormous outlay, these companies naturally look to maximize […]

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There Is No ProAV Pivot

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If you’re reading anything online about business right now, it is likely pontificating about what businesses will look like when the world goes back to work. It’s all about the new normal, the post-COVID-19 workplace shuffle and the pandemic pivot — all of which sound like they could be performed on “Dancing with the Stars,” […]

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