Mark Coxon

Mark Coxon is an AV industry native and blogger for the rAVe BlogSquad. You can reach him directly at mark@marketexplosion.me.

InfoComm Survival Guide- [Un]Compressed Video

Compression.jpg

Well it’s trade show season and the press releases are starting to pour in.  Before you head onto the InfoComm ’22 floor, it’s a good idea to polish your armor to best avoid being hit with a poison arrow of misinformation. If you missed my first post on “deceptive specs” you should check it out […]

Read more

Up Your Whiteboard Game by Combining the Best of Analog and Digital

whiteboard.jpeg

Trade show season is back. ISE is going on in Barcelona as I type, and Infocomm 2022 in Las Vegas is just 25 days away. This means that manufacturers, integrators and *gasp* end users are all converging to explore new partnerships and help people bridge the analog-to-digital gaps that have been isolated during the great […]

Read more

Rethinking Space

CoLab.jpg

If there’s one topic that has been totally exhausted and “overthunk” in the last year, it’s the post-COVID return to work. I don’t say that because it’s unimportant; I say that because most of the pieces we see written try to draw some new one-size-fits-all conclusion to what the… gulp… “new normal” will, or should, […]

Read more

What Business Are YOU In?

pastfuture.jpg

I had the opportunity to attend the Almo E4 event in Anaheim, California, earlier today.  If you’ve ever been to an Almo event, you know that rAVe founder Gary Kayye usually kicks off the day with a thought-provoking keynote, and this E4 was no different. I won’t give away the whole talk, as Almo still […]

Read more

Desire Paths: Hidden Opportunities for Improvement

Desire-Path.jpg

You have most likely run across one of these pictures posted on social media, showing a high-end corporate campus or university with an engineered walkway through a large expanse of grass that is marred by a dirt trail worn through the landscape as a shortcut. It’s just as likely that you’ve seen these in real […]

Read more

Collaboration Is About Workflows — Not Screen Sharing

Workflow.jpg

As we navigate the reasons to get together in person, collaboration seems to be one of the main terms used as to why we still need physical spaces. We’ve seen a multitude of solutions pop up in this arena, typically consisting of a screen, cameras, microphone, speakers and screen sharing software. Some systems take this […]

Read more

Are You Offering Work Havens?

work-havens-scaled-1-e1638550855257.jpg

There’s a ton of chatter about Work from Home (WFH), Work From Anywhere (WFA) and Hybrid/Remote work environments these days. The emphasis on remote work is not misplaced, and companies are grappling with their go-forward strategies in these areas. Many integrators put together little guides for WFH products that include better webcams, microphones and ring […]

Read more

Phenomenal Industries Announces New Soft Conferencing Product at InfoComm21

Conference-Clapper.png

Dateline 10/29/21 Orlando, Florida Phenomenal Industries, known for announcing innovative products at Infocomm like OpenOffice 247365 in 2019 and ShareChair in 2018, has announced a NEW cross-platform soft conferencing product for InfoComm21. We at rAVe caught up with AVPhenom, president of Phenomenal Industries, who arrived at the show a couple of days late after an […]

Read more

Storm The Studio

Storm-The-Studio-Mandalorian.jpg

A few months back, I wrote a piece on the 3 environments integrators should be offering to their customers.  One of those 3 environments is the studio. In the piece, I stated, “Whether producing marketing content like podcasts and unboxing videos, teaching hybrid classes, doing worldwide company events or introducing new products and services to […]

Read more

The Sacred Timeline

the-sacred-timeline.jpg

I just finished watching Loki, a Marvel-inspired series on Disney+. For those that haven’t seen it, I won’t include any spoilers here, just that the show revolves around a concept called “the sacred timeline.” This refers to the way we see the world and all of the potential opportunities the timeline had to branch, creating […]

Read more