Mark Coxon

Mark Coxon is an AV industry native and blogger for the rAVe BlogSquad. You can reach him directly at mark@marketexplosion.me.

Wireless USB and My Take on the HRT Huddle Hub

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A couple months ago, I saw a post from Liberty AV on social media. It showed a picture of a device that seemed to wirelessly share a laptop to a larger display. There are a lot of devices that allow someone to share their screen wirelessly to a display — Barco ClickShare, Crestron Air Media, […]

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Why No One Is Using That Collaboration System

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Collaboration had to be one of the most-used buzzwords of the last half decade. It’s been used to describe everything from wireless screen sharing to interactive flat panels to teleconferencing to cloud-based file sharing apps. Marketers LOVE to slap “collaboration” on their boxes and press releases. I even heard a story about a sales rep slapping […]

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Why Everyone Has “as a Service” Wrong — Including (and Especially) AVaaS

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After writing a couple blogs in 2017 about the equally loved and hated potential of “as a Service” (aaS) models to take off in AV, I took a break for a while and watched as the industry discussed the idea. If you missed my original posts on this, you can catch up here: AV as […]

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Cloud-Based Interop: It’s Finally How It Should Have Been… Or Is It?

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Earlier this month at Microsoft Ignite, Microsoft announced that soon Microsoft Teams, the company’s web based video meeting and productivity applications, would be natively compatible with Zoom and later WebEx. If you missed this part of the story, rAVe founder Gary Kayye wrote about it here and it’s been a very popular article, especially in […]

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AR Killed the Hologram

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I apologize in advance. This post is not going to focus on UC, collaboration or digital signage. I am not going to mention AVaaS. There will be no debate about 1 Gbps vs. 10 Gbps AV-over-IP. Instead, I want to share a thought I had the other day about the future of the hologram. Real […]

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The User Interface — It’s Not Business, It’s Personal

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If you’re a movie fan, you’re well aware of the ongoing conflict often portrayed between humans and machines in a dystopian future. Think “West World,” “2001: A Space Odyssey,” “Terminator,” “I, Robot” and “The Matrix.” I can’t help but wonder if these movies are so popular because they reflect our own personal experiences of the […]

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Eyes on the Future

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If you’ve been reading my blogs lately, you already know I’m a huge proponent of escalating the rate of evolution in our industry in order to best meet the needs of our customers and continue to be relevant. I’ve been promoting developing better business acumen and having earlier conversations with our customers on a deeper […]

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Five Questions Every Integrator Should Be Asking

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For those of you who don’t know me well, I am pretty active in networking with other AV professionals, technology managers, designers, content producers, etc  If there is one thing most of them agree on, it’s that doing a proper needs analysis is the only way to assure that our systems meet all of our […]

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My (Belated) InfoComm Review

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No other AV publication or agency produced as much content around InfoComm19 as rAVe. I mean, it wasn’t even close. Gary did a ton of pre-show interviews and previews, Johnny and Victoria ran the podcast booth on the show floor at the Peerless-AV booth and were booked day in and day out, and an army […]

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AVPhenom Introduces New Workplace Software at InfoComm19

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5/30/2019 Rancho Santa Margarita, CA Every year, Phenomenal Industries introduces at least one new GAMECHANGING product before InfoComm, AV’s premier commercial trade show.  Last year, there was an explosion of activity around ShareChair, the revolutionary huddle room collaboration product that blurred the lines between technology and furniture to change the way we share information. It […]

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Collision Course

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In the last month, I’ve had the opportunity to listen and learn a lot about the modern workplace and the principles behind its design. The philosophy goes well beyond the phrase “open” and really capitalizes on the idea of activity based working and creating spaces that allow for independent work, team collaboration, large team meetings, […]

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