Mark Coxon

Mark Coxon is an AV industry native and blogger for the rAVe BlogSquad. You can reach him directly at mark@marketexplosion.me.

App-less Shrugged

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Given today’s environment and my role with a workplace technology company, I have been exploring a LOT of different collaboration tools as of late. Collaboration devices have officially gone well beyond wireless screen-sharing at this point. In fact, with Zoom, Teams, etc. offering screen-share as part of their software platforms over the Wi-Fi connection, I’d […]

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IT or X? It’s BOTH!

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Suppose you’re active in social media at all. In that case, you may have noticed that quite a few strong opinions are resurfacing about AV’s “Experience” movement that has been happening since InfoComm became AVIXA. I believe the sudden rise of cloud-based conferencing, AV-over-IP and the retraction of hospitality, live and experiential events due to […]

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Selling AV — Episode 114: Considering Environmental Factors in Your AV Designs

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The look, feel, and workflow a space needs to provide are not always easily found on the floor plan. This week, I answer a question from Graham Kirkpatrick on how to better align our systems with furniture, fixtures, and equipment  to create efficient and cohesive designs. Podcast: Play in new window | DownloadSubscribe: Android | […]

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The Great AVoIP Debate

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I spend some time on Twitter, and yesterday I noticed a lot of online chatter happening around a panel rAVe put together for LAVNCH WEEK 2.0. Kudos to the staff at rAVe for curating the speakers, because to my knowledge, the people on the panel and the groups they represent had never been assembled together […]

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Why Content Marketing just became EXPONENTIALLY Important to AV

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Last week was InfoComm week, one of the most anticipated events each year for the ProAV market. After purchasing floor space, building exhibits, flying in staff, and entertaining customers, many companies spend 6 or even 7 figures showcasing their products and services at InfoComm. Based on the enormous outlay, these companies naturally look to maximize […]

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There Is No ProAV Pivot

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If you’re reading anything online about business right now, it is likely pontificating about what businesses will look like when the world goes back to work. It’s all about the new normal, the post-COVID-19 workplace shuffle and the pandemic pivot — all of which sound like they could be performed on “Dancing with the Stars,” […]

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Flipping Training — Ideas for Better Adoption

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My oldest daughter is extremely smart.  She is artistic, creative and is an amazing writer. She does very well in school; however, her one challenge has always been math. She usually starts slow and then builds steam toward the end of the year. As parents, we always reinforce that the thing that matters most is […]

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Low Touch Tech

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I did something today that I have never done before.  I Googled the words Alexa and Crestron together. This may not seem like a big deal, but for me it was.  In commercial systems, unlike their residential counterparts, there has not been a huge push towards voice control yet. The office is not an intimate […]

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Nature, Nurture and Legacy Spaces: The Problem with Design

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So, unless you’ve been under a rock, you’ve seen hundreds of posts about remote work, video conferencing and collaboration in the last few days. The craziness of today’s events has forced companies to adopt video conferencing and remote collaboration solutions on a scale that we haven’t seen. Some think that this bodes well for the […]

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Five Ways to Keep Your Integration Business on Track

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If you’re like me, you’ve seen a slew of articles about “opportunities” for the AV industry during the current pandemic.  Most of these are marketing pieces, meant to promote a manufacturer’s products or to promote services by addressing the fear, uncertainty and doubt that is part of the current Zeitgeist. Work form home solutions and […]

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Co.Lore (Company Lore) Stories Through Space: Episode 3: David Dewane and the Fun Palace

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Sometimes you read an article that makes you say “I need to interview that person!”  Well this was that article and David Dewane was that person. Tune in to hear some amazing thoughts and ideas on people, space, and today’s modern workplace. Cedric Price’s Fun Palace concept is here as well- http://www.interactivearchitecture.org/fun-palace-cedric-price.html

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