Mark Coxon

Mark Coxon is an AV industry native and blogger for the rAVe BlogSquad. You can reach him directly at mark@marketexplosion.me.

InfoComm from the Booth

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I have been reading some people’s reviews of InfoComm and I have to admit, I’m a little jealous that I no longer get much time to walk the floor while I’m at the show. Being a bit of an AV Geek, I miss seeing new products, looking for new trends, and connecting dots in a […]

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New Huddle Room Collaboration Product to be Launched at InfoComm 2018

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LAS VEGAS and RANCHO SANTA MARGARITA, CALIF., APRIL 23, 2018— Huddle Rooms and Collaboration are some of the hottest buzzwords in AV, and AVPhenom will be introducing a new Collaboration Product at Infocomm 2018. Over the last few years, huddle room and collaboration products like wireless screen sharing technologies have been some of the hottest new […]

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Focusing on Vision

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In AV, we are sometimes very product-focused. Manufacturers build best in class products and then engage a dealer channel to make sure those products have a solid strategy to get into the marketplace. Integrators get trained on how the product works, many times engaging with the manufacturers to become certified in the installation and/or programming […]

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Placemaking

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I was recently in Jacksonville for our annual sales meeting. One of the highlights of that meeting was when our guest presenter, Amahl Hazelton, director of communications for Destinations at Moment Factory, shared a plethora of interactive AV experiences they developed around specific public spaces. Now, I have heard the term “place-based entertainment” many times in my […]

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Are You Building Asgard?

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If you are a fan of comic book movies and you haven’t seen Thor Ragnarok yet… I really don’t know what’s wrong with you. In Norse mythology, Ragnarok, or the Doom of the Gods, represents the end of the mythical cycle and of the world as we know it. It’s an Armageddon of sorts. Funnily […]

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Grateful

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In years past, whether for Commercial Integrator or for rAVe I have done my Thanksgiving posts in a sort of “Blessings and Turkeys” theme, relating what I felt were the best and worst things AV gave us over the past year. This year however, when faced with a blank screen and a keyboard, I am […]

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