Mark Coxon

Mark Coxon is an AV industry native and blogger for the rAVe BlogSquad. You can reach him directly at mark@marketexplosion.me.

AVIXA and the Dawning of the AV “X” Men (and Women, Of Course)

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Well if you’re in commercial AV and you haven’t heard the news about InfoComm International’s name change to AVIXA yet, please stop reading this and go back under your rock. The association is now AVIXA, while the trade show is still InfoComm. The news is on every trade publication website and all over LinkedIn, Twitter […]

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Marketing AV

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Just about every week I do a Selling AV podcast, (shameless plug) but I thought I’d turn my attention to Marketing AV for a moment. It’s no secret that there has been a large amount of evolution in the AV industry over the last several years. Of course, as with any industry steeped in technology, […]

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The Declaration of AV Independence

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In the spirit of the 4th, I submit the AV Declaration of Independence from the Tyranny of … HDMI. Enjoy:) When in the course of industry events it becomes necessary for AV people to dissolve the political bands which have restricted their devices from being connected to one another and to assume among the powers […]

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Will AV Pivot?

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Earlier this month, SoftBank acquired a portion of NVIDIA for 4 Billion dollars, making it the 4th largest stakeholder in the company.  How much of NVIDIA did SoftBank acquire for that amount?  About 4.9%. It’s a deal that illustrates how large the tech world outside of commercial AV is.  Samsung bought ALL of Harman for […]

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The Skinny on Stretch Displays

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It is InfoComm season and the new products and their associated press releases are flooding the AV airwaves. With the plethora of information circulating, it is hard just to keep track of what’s new, let alone wrap your head around what it may take to actually integrate it into your next project. One category of […]

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NAB, EDU and HOW

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A couple weeks ago I wrote a blog that relayed the top 5 reasons that you, as an AV professional, should go to NAB. The first of those five reasons was end user attendance. In case you missed that piece and didn’t feel like clicking the link above, in 2016 the NAB Show had over 102,000 […]

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AVPhenom’s CTS Exam Tips

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If you are an AV industry professional in the commercial AV space, odds are you are familiar with InfoComm’s CTS certifications.  There are 3 varieties currently, being the CTS General, the CTS-D for Design, and the CTS-I for installation.  Many times a consultant or an end user may require that the integrator working on their […]

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AV as a Service?

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If you have gone to any AV leadership event over the last several years, ranging from the Commercial Integrator Summit to InfoComm’s AVEC to NSCA’s Business and Leadership Conference, you know that developing a revenue stream based on service has been at the forefront of the conversation. Many integrators have started offering managed services to their […]

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BREAKING NEWS! New Voice Control Product to Debut at ISE 2017

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AMSTERDAM and RANCHO SANTA MARGARITA, CALIF., FEBRUARY 2, 2017 — With the emergence of voice control as the hottest new trend in AV, AVPhenom will be introducing a new voice control product at ISE 2017. “Ever since Alexa’s debut at CEDIA, I have been obsessed with voice control as the future of the user interface […]

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Life from Above

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On Christmas day in 2016 there was an invasion.  Over 1.2 million people awoke to find ornately wrapped boxes from loved ones or “Santa” that contained gifts nearly 62 million Americans longed to receive: Drones. Drone sales in the US hit over 2.5 million in 2016, nearly doubling sales of the unmanned aircraft in 2015.  […]

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The When and Why of UI

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It’s fun to be a part of the tech industry, but it’s also interesting sometimes to take a step back and look at it from afar. I took the opportunity to do that a couple days ago with respect to all the attention Alexa and Amazon Echo have been getting ever since the Crestron compatibility […]

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Footprint

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All the biggest stories of 2016 in the AV integration space had to do with acquisition.  The latest round of which relayed that Samsung bought Harman Group, AVI-SPL bought Anderson AV, and Compass Group bought Waveguide. Well the AV prognosticators are already out in force predicting the future and they see more of this consolidation […]

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