Mark Coxon

Mark Coxon is an AV industry native and blogger for the rAVe BlogSquad. You can reach him directly at mark@marketexplosion.me.

New Huddle Room Collaboration Product to be Launched at InfoComm 2018

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LAS VEGAS and RANCHO SANTA MARGARITA, CALIF., APRIL 23, 2018— Huddle Rooms and Collaboration are some of the hottest buzzwords in AV, and AVPhenom will be introducing a new Collaboration Product at Infocomm 2018. Over the last few years, huddle room and collaboration products like wireless screen sharing technologies have been some of the hottest new […]

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Focusing on Vision

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In AV, we are sometimes very product-focused. Manufacturers build best in class products and then engage a dealer channel to make sure those products have a solid strategy to get into the marketplace. Integrators get trained on how the product works, many times engaging with the manufacturers to become certified in the installation and/or programming […]

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Placemaking

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I was recently in Jacksonville for our annual sales meeting. One of the highlights of that meeting was when our guest presenter, Amahl Hazelton, director of communications for Destinations at Moment Factory, shared a plethora of interactive AV experiences they developed around specific public spaces. Now, I have heard the term “place-based entertainment” many times in my […]

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Are You Building Asgard?

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If you are a fan of comic book movies and you haven’t seen Thor Ragnarok yet… I really don’t know what’s wrong with you. In Norse mythology, Ragnarok, or the Doom of the Gods, represents the end of the mythical cycle and of the world as we know it. It’s an Armageddon of sorts. Funnily […]

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Grateful

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In years past, whether for Commercial Integrator or for rAVe I have done my Thanksgiving posts in a sort of “Blessings and Turkeys” theme, relating what I felt were the best and worst things AV gave us over the past year. This year however, when faced with a blank screen and a keyboard, I am […]

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AV Friend or AV Foe?

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When I was in residential AV, real estate agents were some of my best allies. I made alliances with agents who worked directly for the builder to assure that all the spec homes they started had security, home theater, and whole house audio pre-wires in place. I also relied on them to introduce me to […]

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20 Square Feet of Raw Power!

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Working for a manufacturer in commercial AV, it can seem like the whole year revolves around two trade shows, ISE and InfoComm. Considering the scale of these two events and the amount of new product introductions, it’s not surprising that it feels that way. Over the last few years however, I have started to appreciate […]

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TEA’s SATE 2017

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For anyone that follows my @avphenom handle on Twitter, you most likely saw a plethora of posts last Friday about the Themed Entertainment Association‘s (TEA) SATE conference. SATE stands for Storytelling. Architecture. Technology. Experience. It was a two day event that featured speakers who’s art was blending story with space with technology to create amazing, […]

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