Mark Coxon

Mark Coxon is an AV industry native and blogger for the rAVe BlogSquad. You can reach him directly at mark@marketexplosion.me.

AV Friend or AV Foe?

friend-or-foe.png

When I was in residential AV, real estate agents were some of my best allies. I made alliances with agents who worked directly for the builder to assure that all the spec homes they started had security, home theater, and whole house audio pre-wires in place. I also relied on them to introduce me to […]

Read more

20 Square Feet of Raw Power!

20sqft.jpg

Working for a manufacturer in commercial AV, it can seem like the whole year revolves around two trade shows, ISE and InfoComm. Considering the scale of these two events and the amount of new product introductions, it’s not surprising that it feels that way. Over the last few years however, I have started to appreciate […]

Read more

TEA’s SATE 2017

beyond-the-screen.jpg

For anyone that follows my @avphenom handle on Twitter, you most likely saw a plethora of posts last Friday about the Themed Entertainment Association‘s (TEA) SATE conference. SATE stands for Storytelling. Architecture. Technology. Experience. It was a two day event that featured speakers who’s art was blending story with space with technology to create amazing, […]

Read more

AVIXA and the Dawning of the AV “X” Men (and Women, Of Course)

Capture.png

Well if you’re in commercial AV and you haven’t heard the news about InfoComm International’s name change to AVIXA yet, please stop reading this and go back under your rock. The association is now AVIXA, while the trade show is still InfoComm. The news is on every trade publication website and all over LinkedIn, Twitter […]

Read more

Marketing AV

marketing-med-aesthetics-group.jpg

Just about every week I do a Selling AV podcast, (shameless plug) but I thought I’d turn my attention to Marketing AV for a moment. It’s no secret that there has been a large amount of evolution in the AV industry over the last several years. Of course, as with any industry steeped in technology, […]

Read more

The Declaration of AV Independence

avi.png

In the spirit of the 4th, I submit the AV Declaration of Independence from the Tyranny of … HDMI. Enjoy:) When in the course of industry events it becomes necessary for AV people to dissolve the political bands which have restricted their devices from being connected to one another and to assume among the powers […]

Read more

Will AV Pivot?

pivot.jpg

Earlier this month, SoftBank acquired a portion of NVIDIA for 4 Billion dollars, making it the 4th largest stakeholder in the company.  How much of NVIDIA did SoftBank acquire for that amount?  About 4.9%. It’s a deal that illustrates how large the tech world outside of commercial AV is.  Samsung bought ALL of Harman for […]

Read more

The Skinny on Stretch Displays

stretch.jpg

It is InfoComm season and the new products and their associated press releases are flooding the AV airwaves. With the plethora of information circulating, it is hard just to keep track of what’s new, let alone wrap your head around what it may take to actually integrate it into your next project. One category of […]

Read more

NAB, EDU and HOW

nab-show-logo.jpg

A couple weeks ago I wrote a blog that relayed the top 5 reasons that you, as an AV professional, should go to NAB. The first of those five reasons was end user attendance. In case you missed that piece and didn’t feel like clicking the link above, in 2016 the NAB Show had over 102,000 […]

Read more

AVPhenom’s CTS Exam Tips

CTS-hierarchy.jpg

If you are an AV industry professional in the commercial AV space, odds are you are familiar with InfoComm’s CTS certifications.  There are 3 varieties currently, being the CTS General, the CTS-D for Design, and the CTS-I for installation.  Many times a consultant or an end user may require that the integrator working on their […]

Read more

AV as a Service?

avaas-1.png

If you have gone to any AV leadership event over the last several years, ranging from the Commercial Integrator Summit to InfoComm’s AVEC to NSCA’s Business and Leadership Conference, you know that developing a revenue stream based on service has been at the forefront of the conversation. Many integrators have started offering managed services to their […]

Read more