Mark Coxon

Mark Coxon

Mark Coxon is an AV industry native and blogger for the rAVe BlogSquad. You can reach him directly at mark@marketexplosion.me.

The Entry Exit Problem

Last month I wrote the Star Wars Guide to Recruiting New Talent, in which I gave a nod to NSCA’s new IGNITE initiative and their efforts to drive interest in the AV industry with technology minded young people.  It’s an important initiative, as industries that grow “gray” typically face huge challenges. Look at the gaming […]

The Entry Exit Problem

My (Skewed) Take on Women in the AV Industry

I was at InfoComm Connections in San Jose on March 3rd and 4th and had the opportunity to meet up with my industry peers.  One of those opportunities was presented to me by QSC’s Cory Schaeffer in the form of an invitation to come over to McCormick and Schmick’s for the Women in InfoComm mixer. […]

My (Skewed) Take on Women in the AV Industry

The Star Wars Guide to Recruiting New Talent

There is a great new program and movement taking place in the AV Industry called Ignite.  It is a program run by the NSCA to try and create interest and excitement about a future career in the AV industry.  Just based on the involvement of Chuck Wilson, Kelly Perkins, Michael Shinn, and Laurie Englert (who […]

The Star Wars Guide to Recruiting New Talent

Why the Apple Security Request is Scary (and it’s not why you may think it is)

If you haven’t heard yet, Apple has issued a public response to the US Governments request for software that would allow them to circumvent encryption on an iPhone. The long and short is that after the San Bernadino attack was found to have ISIS ties, the FBI found themselves in possession of the attacker’s iPhone. […]

Why the Apple Security Request is Scary (and it’s not why you may think it is)

Who Owns the Code?

Let me start by saying that I know this blog is going to draw criticism from both sides. This is a long standing argument in the AV community, one that has yet to be universally agreed upon, and I’m certain this piece will NOT change that fact. There will still be people who fall on […]

Who Owns the Code?

The Escape Pod (or The Opposite of the “Huddle Room”)

Like she is prone to do, Kelly Perkins of AVI Systems shared a great article on LinkedIn recently.  It was a piece in the Harvard Business Review called Collaborative Overload.  It’s premise wasn’t a crack at the overuse of the “collaboration” buzz word, although that is a problem in itself, but was aimed at the larger […]

The Escape Pod (or The Opposite of the “Huddle Room”)

I’m Bringin’ Codecs Back! What?

If there has been any trend in AV that is glaringly apparent over the last few years, it is that the amount of hard codecs being sold for video conferencing is declining.  Although videoconferencing is being more widely adopted, the hardware sales dollars are decreasing, in a huge extent because the codec has gone to […]

I’m Bringin’ Codecs Back! What?

The One Projector Shootout

Let me start this blog by saying that there is never a better way to demonstrate the differences in multiple projectors to a client than to set up each projector in the venue at hand with the correlating screen and actually do a multiple projector shootout.  It’s the only way to see how the projectors […]

The One Projector Shootout

An AV Christmas Story

Three wise men followed a bright star in the sky.  They traveled a great distance, hoping to find the prophesied savior that would deliver them from certain doom.  As they approached the star, they stood in awe as it started to descend from the heavens.  They dropped to their knees and bowed their heads as […]

An AV Christmas Story

The Next Big Thing!

Have you ever been abducted by an alien? No? Well, me neither, but I think we’ve all heard the tales. One night, while out in the woods, a light shines from above. Someone looks up to be blinded by the light and instantly levitates off of the ground and is pulled into the ship, where […]

The Next Big Thing!

AV Phenomena: AV Awakens – The Leia Hologram

With the impending premiere of Star Wars: The Force Awakens here in two weeks, I thought it would be fun to explore the AV phenomenon that changed the whole course of the R​​ebellion… The Princess Leia hologram. Join me on a seven-minute romp through holography to explore whether or not we could build this with […]

AV Phenomena: AV Awakens – The Leia Hologram

Be a Better Customer

I will admit straight off that this post is somewhat of a rant, but I am tired of bad customers. The customer, despite claims to the contrary, is not always right. My wife does a lot of marketing work for everything from Comic Con to auto shows to demonstrating espresso machines. She is amazing at […]

Be a Better Customer

Open Source Culture

Sometimes the genesis of a blog is a funny thing. I listened to a TedX talk about a month ago on open source culture, and immediately had the inspiration to write this piece but just hadn’t found the time yet. Then last week, Alan Vezina of Jydo, a company I’ve heard of but still need […]

Open Source Culture

5 Ways to Make CTS Better

Well it’s been a couple weeks since my last piece on CTS, and I figured the cooling off period was just about over.  Needless, to say, my last piece created a lot of great conversation, as well as a couple of follow up blogs from industry consultant Leonard Suskin and even rAVe founder Gary Kayye. For […]

5 Ways to Make CTS Better

We Can Do Better! A Look Into CTS

In June of 2014 I earned my CTS certification at InfoComm in Las Vegas. In fact, I was so excited at the time that I threw out a challenge to other members to follow me to the CTS-I and CTS-D certifications as to get 100 more people on the roster that had both the CTS–I […]

We Can Do Better! A Look Into CTS

Of Book Worms and Booth Babes

My wife is a beautiful and extremely intelligent woman.  She currently does promotional marketing work, as it pays well and is typically done on the weekends, which allows one of us to always be with our kids. She has worked everything from auto shows to BlizzCon and ComicCon to technology trade shows.  The roles have […]

Of Book Worms and Booth Babes

Here Comes 16K!!!

Rumors are swirling!  Sharp is getting ready to ship 8K displays only 4 years ahead of any real content and others seem to be hot on their heels. With the rapid proliferation of 4K and the current, unwieldy amount of content, infrastructure, and bandwidth currently available to distribute it, it is only natural that we’re […]

Here Comes 16K!!!

Who are we talking to?

Almost 3 years ago I wrote a piece asking AV professionals “Why are we talking to IT guys?”  Given my recent arguments for video over IP and the potential eclipse of AV Integration firms by large IT managed services providers, you may think that a very strange question indeed.  However, even in today’s world of […]

Who are we talking to?

rAVe Reviews! The End of Certainty: How To Thrive When Playing By The Rules Is A Losing Strategy

I find it ironic that I am doing another book report considering how much I hated doing them when I was in school. Maybe I hated doing them so much because they were usually on books that I would have never chosen to read on my own and I had little interest in them. The […]

rAVe Reviews! The End of Certainty: How To Thrive When Playing By The Rules Is A Losing Strategy

InfoComm’s Growth: Behind the Numbers

It has been a couple month’s since we all gathered in Orlando.  Some of us were there to find the latest and greatest technology for our new projects, while others were there to unapologetically promote our AV wares.  The last two years we have heard that InfoComm has set new attendance records, with over 39,000 […]

InfoComm’s Growth: Behind the Numbers

Expectations and Innovation

If you’re like me at all, you received dozens of emails before InfoComm15 touting game-changing, disruptive, and innovative new technologies.  Given this cacophony of infinite hyperbole, you would assume that innovation at InfoComm this year was in full effect.  I mean “WOW” was even the tagline this year for Pete’s sake. However, now that the […]

Expectations and Innovation

Of Pies and Flat Panels: Sharp’s New Recipe

Humor me for a minute. Imagine you own a cherry company that has a cherry orchard and makes cherry pie.  The upside is that people like the pie, they recognize your brand, and they buy it frequently. There is a problem though.  It costs a lot to grow your own cherries.  In fact, you have […]

Of Pies and Flat Panels: Sharp’s New Recipe

The Quality Undercurrent-InfoComm’s Digital Underground

The reviews of InfoComm 2015 have been varied.  As a manufacturer, the show was great for us as we accomplished our product education and relationship building goals. For others, some said they didn’t see the WOW factor, others were WOWed, and others still saw great products but felt “facted to death” because no real storytelling was built […]

The Quality Undercurrent-InfoComm’s Digital Underground

Five Tips for Doing Military AV Work

I had the unique pleasure of helping an existing integrator open up its business to new verticals to see where it may be best suited to be profitable based on the type of work involved. If you work for an integrator, you know that each vertical market has its own unique personality, especially when it […]

Five Tips for Doing Military AV Work

Scope Leak: The New Profitability Black Hole

If you are an AV integrator reading this post, you are most likely very familiar with the term “Scope Creep”.  It is a term that typically describes what happens when a contracted project starts to grow incrementally at the end-user or client’s request.  “Scope Creep” has been a traditional sieve for project profits, because in […]

Scope Leak: The New Profitability Black Hole

The Other Side of InfoComm

You can probably tell by my writing, that most often I still think of the world of AV from the perspective of being an integrator.  As such, before the show I get really excited about exploring the show floor and giving my impressions of what I see and the potential new releases have on affecting […]

The Other Side of InfoComm

Why UHD and 4K Content are Old News

I have meant to write this post for a while, but it seems that I was writing so much on UHD and 4K I thought I would wait a while. With NAB behind us, and InfoComm15 coming up in a couple weeks, I have seen a lot of focus on UHD and 4K content and players. […]

Why UHD and 4K Content are Old News

Snatch It Up, Skip It, Shut it Down, Oh No!

Infocomm 2015 will be teaming with manufacturers showing their wares!  In 2013 I made it my mission to find Courage, Innovation and Passion on the floor.  Last year was my first year with a manufacturer and I was decidedly busier than ever on the floor, though be it in one location. This year I’m making […]

Snatch It Up, Skip It, Shut it Down, Oh No!

On Controversy, Disagreement and Being Open to Conversation

This week I did something I have never done. I took down a piece of content at someone else’s request. What happened with AV Power Up! 5 Reloaded? Please spend a few minutes with me in my audio blog to find out, and then hang around to have a larger discussion about how the legacy […]

On Controversy, Disagreement and Being Open to Conversation

An “Opportunity for a Conversation”

Last month I wrote a blog on Extron’s efforts to define a True4K specification.  For those of you that read it, you already know that I myself was confused by the language Extron used in their True 4K specification, so much so that the specification led me to draw some incorrect conclusions about their new […]

An “Opportunity for a Conversation”

Radisson Still Owes Me a Pair of Pants (and other insights into customer experience)

Every year as Milestone employees, we fly back to the mothership in Eden Prairie, MN for an annual sales and product update meeting.  The kicker? This always takes place in Decem-brrrr or January.  Given this fact, the meeting is affectionately called Freezing at the Lakes. This year in January we made the pilgrimage and stayed […]

Radisson Still Owes Me a Pair of Pants (and other insights into customer experience)

Lost in Translation: The Problem with Third Party Verification

I was an AV integrator in the residential space.  I had a client who wanted a projection screen in their media room.  I called my screen provider and related that I needed a 147”, 16:9, electric projection screen.  I was given a quote and a part number, let’s say it was XYZ123.  I ordered XYZ123.  […]

Lost in Translation: The Problem with Third Party Verification