DPAA announced Tuesday that Voilàp Holding has joined the association. Italy-based Voilàp Holding that helps to accelerate, facilitate and support the development of Smart Cities around the world. The company’s Smart City Gate intelligent street furniture incorporates all the services, connectivity and functionalities required within a Smart City (including 5G, rescue, surveillance and more). Smart City Gate embraces the concept of “functional beauty.” It is designed to integrate into any urban landscape while providing “digital well-being” to citizens of all the cities in the world.

Barry Frey, DPAA president and CEO, said, “Voilàp has created a stylish array of intelligent street furniture that is helping to transform the way people and cities coexist. We are so pleased to welcome them to our global community of members.”

Roberto Antoniotti, CEO, Voilàp Digital and CDO, Voilàp Holding, said, “As we enter the U.S. market, we are very excited to join DPAA. We’re looking forward to leveraging our extensive experience in Smart Cities to work with Barry and his team to help evolve the digital out-of-home industry.”

DPAA is a global, out-of-home marketing association that has created a strong community environment in which members drive and promote their digital capabilities. DPAA functions as a business accelerator and concierge/consultant for members. Membership in the DPAA community brings many benefits, including admission to quarterly “mini summit” meetings with ad industry and DOOH leaders; access to curated VIP tours and meetings at CES and Cannes Lions; an extensive database of research, best practices and case studies; tools for planning, training and forecasting; social media amplification; publication discounts; an opportunity to participate in media partnerships; insights on software and hardware solutions; further integration into the advertising ecosystem as part of the video everywhere conversation and marketing campaign; and more.

DPAA’s annual Video Everywhere Summit (U.S.) brings together nearly 900 delegates representing brands, agencies, digital out-of-home networks, ad tech, mobile and location data companies, research firms and others for a full day of presentations, panels, case studies, networking events and experiential exhibits. The Summit is the largest full-day event dedicated to omnichannel marketing. The 2019 Video Everywhere Summit was held on Oct. 15 in New York.

In 2018, DPAA launched WE.DOOH (Women’s Empowerment for the Digital Out-of-Home Industry), an initiative designed to aid and empower women in the digital out-of-home industry. The initiative provides a wide range of activities, including personal development programs, educational webinars, networking events and other support services.

Voilàp Holding Group is here.