Mount and furniture brand SANUS, which recently redesigned its website, has announced ‘SANUS Spaces,’ a new social site for dealers and installers to “inspire consumers through beautiful home media design.” Spaces will include advice from experts in the fields of interior home design, AV industry installations, technology and TV safety, and will also serve as […]
I have to be reading a book of some type constantly. Sometimes, when I don’t have a new one, I pick up an older one and revisit it. I did that this week with a book by Dan Arielly called “Predictably Irrational“. As it is subtitled, the book talks about “The Hidden Forces That Shape […]
You’re in the technology business, so it follows that you should be leveraging the latest technology as part of your business strategy. But are you? From creating a styled, personalized brand via social media or exploring user-generated stories as the new customer testimonial, your brand needs to be highly engaged in the digital landscape. This […]
Alright, so I’ve been in AV quite a while, long enough to know that things aren’t always what they seem or claim to be. Anytime I did a system design, whether residential or commercial, that involved a new product, I always made sure that I opened the product in the shop to verify it had […]
By Michael Chase Chief Marketing Officer, St. Joseph Communications A study by Boston Consulting Group (BCG) shows that Milllennials, who account for $1.3 trillion in direct annual spending, engage more extensively with brands than do older consumers and expect a two-way marketing relationship. The Millennial generation not only represents the consumer market of the future, […]
Will your promotional items be the talk of the show or end up joining the multitude of other useless items in hotel trash cans? Purchasing promotional items for trade shows can be a daunting task that I have dealt with for the better part of 10 years as an exhibitor. Let me help you with […]
Churches are taking these two weeks to prepare for their next big push — to connect with those who visited during Christmas and are checking them out again. They put on their A-game for Christmas, but they’ve got to keep the excellence factor high every weekend, and the AVL technology is playing an increasingly important […]
One need not envision a distant future of me-too products and companies vying for market sales when considering the future of the AVL industry. Our future is upon us and the end of features and benefits has already slipped past, like a buoy fading with the Doppler effect of time on the sea of sameness. […]
I have worked for 3 integrators over the last 13 years, working on projects that include everything from structured wiring in residential to corporate boardrooms to award winning digital signage projects at universities. As such, I know the advantages of being a one stop shop. In residential for instance, being able to offer structured cabling, audio video, […]
Focusing specifically on the retail sector, Platt Retail Institute (PRI) released a research article this month on retail attitudes and adoption trends of multi-channel and omni- channel marketing (OCM). Sponsored by Digital Signage Expo, the research article was published recently in the Digital Signage Connection. The original research was conducted earlier this year in cooperation […]
It’s safe to say that just about everyone researching a product or company likes a good case study. The story. The context. The technology. Oh yeah: the marketing spin. Have you noticed that the majority of “case studies” covered in today’s trade publications are more hype and pull quotes than meaningful examples of need/challenge/solution? Surely […]
Alright, it’s the last week of the AVPhenom Press Release Challenge, and as such, I wanted to make it hard on myself I guess. I didn’t get any nominations this week, so I had to dig into the nominations of the past couple weeks. I wanted to rewrite one fellow BlogSquad writer Lee Distad sent […]
So this is a retread from my own blog, but I wanted to see if a wider audience drew some comments. . . I was reading an article on the Tucker Tuesday Blog about Magical Thinking and it inspired me to think a little about his question of whether an AV System that lives outside of […]
Ready for some summer fun??? If you have read some of my past blogs like Promises, Promises or Press Relief Hyperbole, you may know how I feel about some of the press releases we see in the AV Industry. I’m not sure why there is sometimes such a large disconnect between what manufacturers promote and […]
What do the images below have in common? They are all people or companies that think, act and communicate in exactly the same way, and it’s the complete opposite of everyone else. The one you may not recognize is Simon Sinek. I’ll tell you more about him, but first a story. A couple weeks ago […]