AVPhenom Press Release Challenge! Round 3 (Ding Ding Ding)

multipurpose and personal endpoints and connect to Cisco TelePresence Callway

Alright, it’s the last week of the AVPhenom Press Release Challenge, and as such, I wanted to make it hard on myself I guess.  I didn’t get any nominations this week, so I had to dig into the nominations of the past couple weeks.  I wanted to rewrite one fellow BlogSquad writer Lee Distad sent about “Buy a Soy Candle and Get 10 Indie MP3 Downloads for Free!” but it was too ridiculous to try to dignify with a rewrite.

So instead, who do I put my sites on?  Cisco of course.  I had 2 people nominate Cisco releases. One of them has been hammered for criticizing them in the past and asked to remain anonymous.  Well in true AV Phenom fashion, I’m putting myself in the line of fire for the greater good, (a Press Release Martyr if you will.)

Hopefully the Big Data crew doesn’t take any offense, or they may just crash LinkedIn and ruin my job hunt.  Oh well, that is the risk I take!  Read the original release here.

A hidden gem in the original release is Cisco’s Availability Disclaimer at the VERY bottom of the page I linked to. (It hedges against “VaporWare”, too funny.)

Caution! The original release is over 1500 words, about 3-5 times that of a good press release, so put on your amber eyestrain glasses and your Camel Back for hydration, and then read my version below to see if I improved it.

SAN JOSE, Calif. – Oct. 26, 2011

 Cisco Downsizes TelePresence Offerings

TelePresence systems have typically been large proprietary systems that are designed to give meeting attendees the look and feel of sitting directly across from one another, even when they may be thousands of miles apart. These rooms can be a great investment, but are not right for all applications.

This is why Cisco is announcing TelePresence systems that go beyond the boardroom and offer TelePresence on a smaller scale to meet some very specific needs.

Cisco CallWay

multipurpose and personal endpoints and connect to Cisco TelePresence Callway

Multipurpose and personal endpoints connect to Cisco TelePresence Callway.

Let’s face it.  Some companies just don’t have the budgets or the IT staff necessary to support large scale TelePresence systems.  They do however have the desire to increase productivity and reduce travel costs by utilizing technology.  Enter CallWay, Cisco TelePresence for small and medium-sized business.

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CallWay leverages a small investment in conferencing “endpoint” hardware and then utilizes the cloud to connect Cisco endpoints, or even 3rd party endpoints using the same technology standards.  It also allows you to connect up to 12 parties, all starting at $99 per month.

CallWay and Installation Services are currently available in the US through Cisco Authorized Partners.

Smaller Rooms and Individuals

Cisco TelePresence MX300 is a multi-purpose, room-based TelePresence system

Cisco TelePresence MX300 is a multi-purpose, room-based TelePresence system

TelePresence doesn’t have to be life size to be effective.  Sometimes you just need to connect smaller rooms or remote participants to a larger TelePresence System.

Cisco TelePresence MX300Small rooms have meetings too, and if you want to quickly add HD Telepresence without breaking the budget, this box does the trick. 

 Cisco Jabber– Remote participants will be able to join a TelePresence call through Cisco Jabber, a new desktop/laptop software application.  The remote participants are invited by a Cisco TelePresence customer via the web to join into a larger meeting through the use of Jabber on their own machines.

The TelePresence MX300 and Jabber should be available in early 2012.

TelePresence “Gets Ill”

Cisco TelePresence VX- Clinical Assistant is a purpose-built, mobile telemedicine cart designed for use in healthcare settings

Cisco TelePresence VX- Clinical Assistant is a purpose-built, mobile telemedicine cart designed for use in healthcare settings

Success can depend on having the right person in the room at the right time, and sometimes in medicine, that just isn’t possible.  Cisco has developed a solution using the power of TelePresence hardware to solve that problem.

Introducing the Cisco TelePresence VX- Clinical Assistant, a purpose-built, mobile cart designed for use in healthcare settings. Whether you need to deliver remote patient consultations, virtual care, or staff and patient education, the Cisco VX- Clinical Assistant is the tool for the job.

Coming to a hospital near you in early 2012.

About Cisco Systems

Cisco (NASDAQ: CSCO) is the worldwide leader in networking that transforms how people connect, communicate and collaborate. Information about Cisco can be found at http://www.cisco.com. For ongoing news, please go to http://newsroom.cisco.com.

Availability Disclaimer

Technology changes fast and we at Cisco pride ourselves on being on the cutting edge and producing products to a high quality standard.  Sometimes changes in technology and manufacturing can affect our targeted release dates, so stay tuned to our Newsroom or contact your Cisco Authorized Partner for up to date availability.