Gaining New Customers – Strategic Social Media and Marketing Focus For Integrators

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Today, some well-known (and even some lesser known) systems integrators have made their mark in marketing and social media, however many are still looking for the proper strategies as well as the more enhanced ways to build the industry profile – especially to gain new customers. It seems that for any company to compete and advance […]

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Where’s the Video in the Audio, Video, and Lighting Industry?

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I suppose if the Cobbler’s kids had no shoes, then I shouldn’t be surprised that the Audio, Video, and Lighting (AVL) industry doesn’t use video well to reach potential customers. And yet, here in the 21st century, I am surprised and disappointed in the spotty to non-existent use of video as a content marketing medium […]

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Repackaging InfoComm

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Well another InfoComm has come and gone, and another Las Vegas record was set this year with over 38,000 attendees at the 2016 show. By attendance alone, you’d have to agree that the show is as healthy as ever. The InfoComm show is an amazing place to connect with industry peers, showcase new products to […]

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Marketing Content to the House of Worship Market

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If the products you sell are well suited for the church market, how are you using content marketing to close the distance between product awareness and a product purchase? Targeted content goes beyond the typical product features and benefits and instead identifies with the church buyer. Content is the currency companies use to communicate stories […]

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Be Your Local Smart Home Expert

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Shop local, eat local, holiday local — it’s an ethos that lots of your customers probably try to follow. They will also have their trusted tradesman that they turn to for car repairs, decorating or plumbing. This local ecosystem ensures that the local economy remains healthy, encouraging investment, creating jobs and building community spirit. With […]

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Church Tech and the Second Law of Thermodynamics

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The church bought all of your gear and are fully equipped to leverage the best of your technology. While this sounds like a sales dream, the natural progression will now turn downhill unless you continue to provide the church with what they really need most: your expertise. Interestingly, the Second Law of Thermodynamics provides us […]

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Three Mistakes AVL Manufacturers Are Making

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As a house of worship consultant to manufacturers and systems integrators, I’ve seen and heard from a wide array of companies in the Audio/Video/Lighting (AVL) space about their experience with the church market. I think your experience at a manufacturer or dealer will likely follow one of these patterns of thought and leadership. All the […]

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5 Tips for AV Blogging

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As we wind down 2014 and get geared up for the year ahead, it is a time for reflection and resolutions.  For many integrators and manufacturers alike, that may mean thinking of ways to help promote and grow our businesses.  One way that many businesses are generating buzz is through blogging. Some companies have hesitated […]

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Better Products vs. Better Product Positioning

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What’s more important: building a better mousetrap or simply solving the problem of mice in the house? Your answer depends on your perspective. The people living in the house simply want to not have mice in their home. The people selling the mousetrap want you to buy their newer, better mousetrap. So, who’s correct? If […]

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The Pepsi Can on the Table

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I’ve gone to quite a few movies in my day.  I love films, especially some of the more thought provoking ones like Kassovitz’s Hate or Nolan’s Following. Nothing ruins a film more for me however than noticing that every time the shot goes to the kitchen there is a Pepsi can on the table or somehow […]

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What’s Your Swoosh?

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All these articles about AV news, new product announcements and acquisitions in the AV industry being released before InfoComm got me to thinking about company recognition. Then at a meeting the other day, one of our reps stood up and told us a story about his contact in a K-12 school who went up to […]

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SANUS Intros Spaces, New Social Design Site for Consumers and Dealers

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Mount and furniture brand SANUS, which recently redesigned its website, has announced ‘SANUS Spaces,’ a new social site for dealers and installers to “inspire consumers through beautiful home media design.” Spaces will include advice from experts in the fields of interior home design, AV industry installations, technology and TV safety, and will also serve as […]

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