PRI Research Article Examines Retail Attitudes and Adoption Trends of Multi-Channel and Omni-Channel Marketing

Focusing specifically on the retail sector, Platt Retail Institute (PRI) released a research article this month on retail attitudes and adoption trends of multi-channel and omni- channel marketing (OCM). Sponsored by Digital Signage Expo, the research article was published recently in the Digital Signage Connection. The original research was conducted earlier this year in cooperation with the American Marketing Association.

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Findings include that 67 percent of retailers are either currently evaluating an OCM strategy or plan to implement an OCM strategy within the next three years. Larger retailers, in terms of annual revenue and e-commerce revenue, are more likely to adopt OCM than smaller retailers. Among the goals to be achieved by OCM, almost one-third of retailers deem unified customer experience and brand recognition as the most important.

Interested in reading the entire report? Go here.