Zoom Updates Zoom Meetings, Webinars Software, Hardware for Zoom Rooms

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Zoom just delivered a few new updates for the Zoom Meetings and Zoom Video Webinars application as well as announced new hardware solutions for Zoom Rooms. Adding something called “vanishing pen annotation,”a Zoom user can now highlight text or objects on the shared screen without having to undo or erase highlight annotations. Use the vanishing pen […]

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From Facebook and Beyond

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Let’s face it, in March and April of this year, the best we could expect to deliver was very reactive. Unless you were already streaming services each weekend, it’s unlikely you had time to respond proactively to COVID. And, this summer, as states and countries started partially reopening, adding streaming via consumer platforms like Facebook, […]

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Epiphan Video Adds Workplace by Facebook Integration

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Today at the annual F8 developer conference, Facebook announced new partnerships and integrations for Workplace, its collaboration platform, to help organizations simplify day-to-day workflows and enable richer collaboration with live video. Epiphan Video also announced integration of their video capture and streaming products with Workplace. Using either Windows or Mac OS, desktop users can use Epiphan’s AV.io family of portable capture cards to share […]

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Time to Consider Social Media Marketing Reach and Engagement Strategy

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As I continue to discuss social media and application in the industry, when talking about social media and marketing, there’s a blending of the two that eventually takes place as conventional marketing methods eventually include social media reach and engagement. However, when I say engagement, I not only mean that you are engaging, but how […]

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Twitter is Good, But, Not Great! There’s Something Way, Way Better for AV Engagement

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We’ve been blown away at how much engagement we have with our readers via the various social media outlets we have. We get hundreds of messages from you EVERY DAY – even on weekends! And, before Twitter, Facebook, Instagram and LinkedIn, we barely ever heard from you! And, it’s even more interesting at how segmented […]

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Gaining New Customers – Strategic Social Media and Marketing Focus For Integrators

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Today, some well-known (and even some lesser known) systems integrators have made their mark in marketing and social media, however many are still looking for the proper strategies as well as the more enhanced ways to build the industry profile – especially to gain new customers. It seems that for any company to compete and advance […]

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It’s Social Marketing: Creating a Visual for Your Facebook Advertisement

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Trial and error, although time consuming, will be your friend in this part of the advertising process. Choosing an ad creative means determining the most effective visual to go along with the content you’re advertising. You have the opportunity to choose a few different visuals, or creatives, to go with your ad as long as the visuals abide […]

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It’s Social Marketing: Choosing Your Objective

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Every advertisement has a call to action, or objective so to speak. Facebook helps its user create the right advertisement by guiding them step-by-step through building an effective advertising campaign, including indicating what the objective, or call to action, is. Below is a screenshot of the different options for what type of advertising campaign in which […]

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It’s Social Marketing: Facebook

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Founded in 2004 by Harvard drop-out Mark Zuckerberg, Facebook continues to remain a relevant social media powerhouse. Its mission is “...to give people the power to share and make the world more open and connected.” The statistics for Facebook are incredible. 968 million daily active users on average for June 2015 844 million mobile daily active […]

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