In IT (and therefore AV as well), we certainly don’t have a shortage of our acronyms and buzzwords. When Meta, formerly known as Facebook, changed its name in October, the newest buzzword, “metaverse,” exploded into our feeds. We have heard the word countless times, but what the heck does it really mean? What, after all, […]

Zoom just delivered a few new updates for the Zoom Meetings and Zoom Video Webinars application as well as announced new hardware solutions for Zoom Rooms. Adding something called “vanishing pen annotation,”a Zoom user can now highlight text or objects on the shared screen without having to undo or erase highlight annotations. Use the vanishing pen […]

Let’s face it, in March and April of this year, the best we could expect to deliver was very reactive. Unless you were already streaming services each weekend, it’s unlikely you had time to respond proactively to COVID. And, this summer, as states and countries started partially reopening, adding streaming via consumer platforms like Facebook, […]

Recently, a friend came to visit and left “The Economist” magazine on my table.  He said he tried to give it to his sons. But as I opened them up, the pages were stiff, as if they had just been retrieved from the printing press.  I flipped to the Editor’s page titled, “The World in […]

Today at the annual F8 developer conference, Facebook announced new partnerships and integrations for Workplace, its collaboration platform, to help organizations simplify day-to-day workflows and enable richer collaboration with live video. Epiphan Video also announced integration of their video capture and streaming products with Workplace. Using either Windows or Mac OS, desktop users can use Epiphan’s AV.io family of portable capture cards to share […]

As I continue to discuss social media and application in the industry, when talking about social media and marketing, there’s a blending of the two that eventually takes place as conventional marketing methods eventually include social media reach and engagement. However, when I say engagement, I not only mean that you are engaging, but how […]

We’ve been blown away at how much engagement we have with our readers via the various social media outlets we have. We get hundreds of messages from you EVERY DAY – even on weekends! And, before Twitter, Facebook, Instagram and LinkedIn, we barely ever heard from you! And, it’s even more interesting at how segmented […]

Today, some well-known (and even some lesser known) systems integrators have made their mark in marketing and social media, however many are still looking for the proper strategies as well as the more enhanced ways to build the industry profile – especially to gain new customers. It seems that for any company to compete and advance […]

I don’t like writing about the same thing two columns in a row. However, since my last column on virtual reality in the classroom I have heard from several readers with thoughts and questions. While a few of them were along the lines of “this is just like 3D, a passing fad,” but more of […]

When we look out at the landscape of the AV industry, we first and foremost see the manufacturers, integrators and consultants that comprise the space. When we talk about #AVTweeps, as there’s been so much discussion about in the last month especially, we are of course talking about what many of us like to refer to […]

As we look at future prospects of the AV/IT industry, we discuss technology, markets, manufacturer, integrator and consultant perspectives and more. The Millennial generation has become entrenched in the technology space for several years now and while there has been much conjecture as to what their standing really is (in certain consternation to some of […]

Trial and error, although time consuming, will be your friend in this part of the advertising process. Choosing an ad creative means determining the most effective visual to go along with the content you’re advertising. You have the opportunity to choose a few different visuals, or creatives, to go with your ad as long as the visuals abide […]

You’ve created your page and chosen your target audience. Now it’s time to set your budget. Before we begin, I want to give you a forewarning: I don’t have all the answers as to how much your particular advertisement is going to cost. It all depends. But, that being said, I do have the answers as […]

Months back, after I had fully developed my second show techXchange (AV Power Up being the other) – a show designed to be about technology, news and trends with a measure of opinion inserted as well – I began to come up with a concept for a new podcast show. The show would exist on the “Edge […]

You’ve decided on an objective, or call to action, for your Facebook advertisement. Now it’s time to actually set up the advertisement. Who are you targeting? What are are you trying to reach? How long will the advertisement run? Oh, and the big question: how much will it cost? This blog post is going to […]

Every advertisement has a call to action, or objective so to speak. Facebook helps its user create the right advertisement by guiding them step-by-step through building an effective advertising campaign, including indicating what the objective, or call to action, is. Below is a screenshot of the different options for what type of advertising campaign in which […]

Facebook is all about making connections — between friends, family, businesses, etc. Any business will include making a connection with its target audience as a priority in its marketing efforts. Whether it be through direct marketing, newspaper advertising, phone calls or even word-of-mouth, that connection is key to getting a message across. So back to […]

Founded in 2004 by Harvard drop-out Mark Zuckerberg, Facebook continues to remain a relevant social media powerhouse. Its mission is “...to give people the power to share and make the world more open and connected.” The statistics for Facebook are incredible. 968 million daily active users on average for June 2015 844 million mobile daily active […]