Back in April, we published a story about a little-known launch (in Korea) of a Samsung TV that rotates from landscape to portrait modes, called Sero. Now it’s being debuted this week in the U.S. at CES!

The Sero is the first consumer TV that can be used in both horizontal and vertical (portrait and landscape) orientations — but, it’s only available in one size — 43″ diagonal. Aiming to take advantage of the vertical-viewing craze set ablaze by teens a few years ago, thanks to their use of Snapchat (and now Instagram Stories as well as TikTok), Samsung mounted The Sero to an easel-like stand that allows the TV to easily be flipped in either orientation with one hand.

Integrated with 4.1 sound, 60-watt speakers and Wi-Fi, The Sero is designed to mostly be a visual streaming music hub and an artwork display — but it can also serve as a 43” TV, too. In fact, it’s integrated with Apple’s AirPlay 2, Miracast and Chromecast so you can wirelessly stream content to it. Also, it can natively show Snap and Instagram Stories full-screen in portrait mode — wirelessly streamed from an Android phone or iPhone.

When it makes its official debut, it will be here.