NEC Display Solutions of America today announced the evolution of its business intelligence analytics platform for retailers that uses artificial intelligence (AI) to deliver real-time content and data measurement. The NEC Analytics Learning Platform (ALP) Pro optimizes message delivery with automated content creation and recommendations for targeted customers using AI-based analytics, enabling retailers to customize their content based on age, gender, events and weather. NEC ALP Pro is on display this week at the Digital Signage Expo, taking place in Las Vegas through March 29 (Booth #2300).

“With NEC ALP Pro, we’ve focused on building a forward thinking, future-ready analytics platform for our customers that enables them to make informed decisions to improve store performance and meet their goals,” said Richard Ventura, vice president of strategy, NEC Display Solutions of America. “ALP Pro is a completely unique platform that leverages the power of AI to automatically deliver optimized messaging, including being able to measure customer wait times and trigger content, as well as provide a deeper level of analytics to evaluate message performance.”

NEC ALP Pro optimizes message delivery by automatically setting and recommending rules for target ads depending on non-identifying demographic data such as age, gender, events and even weather. In addition, ALP Pro can also create and recommend content automatically for targeted segment shoppers by analyzing retailers’ merchandise photos and videos.

As a complete platform, NEC ALP Pro consists of hardware, software, cloud services, managed services and big data analytics – as well as consulting, customized software, content creation, installation and 24/7 support. Locally in-store, the platform consists of an edge computing appliance, cameras and sensors. The system is designed with full API integration into key digital signage content management systems (CMS), allowing it to deliver and trigger content onto different media player platforms. The triggered content is then displayed on NEC Display large- or small-format displays.

ALP Pro integrates technology from Data Call for weather and location-based data, Sophatar for PoS integration and AI powered insights from Oculus360. In addition, ALP Pro is also integrated into the BrightSign platform, NAVORI, StratosMedia, and Signagelive content management systems (CMS) and Microsoft Azure and Intel for infrastructure. The platform uses NEC EVATM for anonymous video analytics.

NEC ALP Pro is available beginning in July. For additional information, go here.