ATLANTA (October 22, 2024) — Nanolumens, industry-leading manufacturer and designer of cutting-edge LED displays and solutions, announces its participation as a featured presenter at The Society for Experiential Graphic Design’s 2024 Xlab. This event, which takes place on November 7, 2024, in New York City, is a premier gathering of professionals dedicated to the intersection of experiential design and technology-driven storytelling.

The panel, titled “Anatomy of a Compelling Digital Experience in the Built Environment,” will focus on how digital canvases can transform spaces, creating engaging, memorable interactions beyond the traditional use of video walls. Led by Dana Michaelis, director of corporate development at Nanolumens, alongside other industry experts such as Kristen DiCamillo, managing partner at HUSH; Zoe Franklin, creative director at Meta; and Mark Coxon, director of business development at AVI-SPL; the panel promises to provide in-depth discussions and key takeaways that will shape the future of experiential design.

“Our goal is to help designers and architects understand how to merge technology with storytelling, art and architecture to deliver digital experiences that resonate,” said Dana Michaelis, director of corporate development for Nanolumens. “It’s not just about installing a large digital display; it’s about creating a cohesive narrative that captivates and inspires those who engage with the space. We look forward to sharing our expertise and contributing to the broader conversation surrounding digital storytelling.”

As organizations across industries seek to enhance the visitor experience, digital displays provide a seamless blend of technology, art and architecture that captivates audiences while communicating important information. Attendees will learn how to use digital displays to complement a space’s aesthetic and deliver an impactful visual that aligns with brand storytelling. From the moment a visitor enters a space and is welcomed by an immersive digital canvas, to the calming effect of a video wall that wraps around architectural elements while sharing essential messaging, the session will illustrate how to thoughtfully integrate content, design and dynamic canvases to engage and inspire. Often, clients are eager to incorporate large digital displays without fully understanding how to weave technology into their storytelling and design. This panel will help bridge that gap, offering actionable insights for architects, designers, and digital content creators alike.

For additional details on SEGD’s 2024 Xlab, please visit https://segd.org/events/2024-segd-xlab/.

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