DPAA announced Tuesday that the 2020 Video Everywhere Summit would be held Tuesday, Oct. 13, at a new venue: Pier Sixty on Manhattan’s Hudson waterfront. The event will once again be part of New York Digital Signage Week (Oct. 12-16).
The event will be attended by more than 900 delegates representing brands, agencies, digital out-of-home, media, ad-tech, mobile and location data companies, research firms and others for a full day of presentations, panels, case studies, networking events and experiential exhibits.
Speakers, to be announced in the coming months, will include some of advertising and media’s luminaries and newsmakers. Previous speakers have included Sir Martin Sorrell; John Osborn, CEO, OMD; Emily Maxey, VP, Global Marketing, Adidas; Alicia Hatch, CMO Deloitte Digital; Ben Jankowski, Group Head, Global Media, Mastercard; Jeff Brooks, then-CMO Casper; Bevin Maguire, VP Marketing, IBM; Christine Walton, Global B2B Media Lead, Intel; and many more, including media strategist and author Rishad Tobaccowala, leading political strategist Frank Luntz, best-selling author Ken Auletta and Brian Stelter, host of CNN’s “Reliable Sources.”
Major Summit sponsors have included Hivestack, Broadsign, Vistar Media, Westfield, Intel, MobileFuse, Lamar Advertising and Clear Channel Outdoor.
To deliver on the promise of “Digital Out-of-Home Everything,” DPAA functions as a business accelerator and concierge/consultant for members. Membership in the DPAA community brings benefits, including admission to quarterly “mini-summit” meetings with ad industry and DOOH leaders; access to VIP tours and meetings at CES and Cannes Lions; an extensive database of research, best practices and case studies; tools for planning, training and forecasting; social media amplification; publication discounts; an opportunity to participate in media partnerships; insights on software and hardware solutions; further integration into the advertising ecosystem as part of the video everywhere conversation and marketing campaign; and more.
In 2018, DPAA launched WE.DOOH (Women’s Empowerment for the Digital Out-of-Home Industry), an initiative designed to aid and empower women in the digital out-of-home industry. The initiative provides a wide range of activities, including personal development programs, educational webinars, networking events and other support services.