Casio America yesterday at CES announced plans to “revolutionize” storefront advertising by launching a new digital signage business at the end of this month. Driving this new business is Casio Signage, a newly developed, powerful tool that Casio says is for helping retailers gain an edge over the competition by attracting new and repeat customers.

Storefront advertising needs to catch the attention of customers and be interesting and relevant enough to entice them to enter. The Casio Signage business takes a new approach, leveraging optimum advertising tools and cloud services to attract new customers and increase repeat business.

“Casio is excited to venture into this new business opportunity,” said Shigenori Itoh, chairman and CEO of Casio America, Inc. “Casio Signage offers a unique way to make audiences feel welcome and deliver content in a more personal manner than simple words or images. This technology is only limited by the number of applications that designers can imagine using it.”

Casio Signage claims to be a cutting-edge storefront advertising tool with the ability to captivate passers-by with a realistic-looking character that talks to them. Using a custom designed screen shaped like a character, content is created to match the characteristics needed to bring people into a store. The character’s appearance and voice can be easily changed to keep customers from losing interest and increase store traffic. Casio Signage is compact and requires no installation work, making it easy to place nearly anywhere. It also offers multilingual support or multifunctional options creating a fully customizable system with content that is most relevant for the customer base.